1. Capitalizing on the Mobile Tsunami:
Trends and how to Leverage them
for Success
Daniel R. Odio
@drodio
2. Agenda
• Quick Intro
• Current State of Mobile
• Being a Mobile Entrepreneur
• Big Mobile Trends &Opptys
• Top Efficiency Tips
• Q&A
… all in 50 minutes!
3. Realtime Q&A
Tweet questions and picsto
@mobileXcincy
Get slides & video: DanielOdio.com
17. The Mobile Pyramid
Rich Experience. Narrow Distribution
Functionality (richness of experience)
Typically limited to smartphones
(iPhone, Android, Palm). Utilizes phone’s
features like GPS, accelerometer, address
Apps book, offline access. Great for gaming, social
networking, augmented reality and other rich
applications.
Experience Limited by Browser (some
better than others). Wide Distribution
Mobile Web Mobile banking, airline flight status… most of
what you do on the web, but on the phone.
Limited Experience. Widest Distribution
SMS / Texting Useful for calls to action. Text “HAITI” to 12345.
Distribution (potential audience size)
d
18. Web vs. App
Web HTTP SQL
Server Data
Page
API SQL
App Server Data
d
19. Being a Mobile Entrepreneur
Consulting Product
• The data issue • Makes something people want
• Finding talent • Simplify. Release. Test. Iterate.
• Scope & version • Use SCRUM agile development
• Coding is only 50% (go.DanielOdio.com/scrum)
• Define budget & goals • Don’t be irrelevant
• Make an SRS! • Don’t give up, but fail quickly
• Make an SRS!
30 Points: go.GetSocialize.com/Manifesto
20. Make an SRS!
Sample SRS at go.DanielOdio.com/SRS
25. CIOs are FREAKED OUT!
• The data problem
• Centralized vs. distributed app strategies?
• Commoditized hardware
• Consumerization of business
• Mobile security & privacy
• IT departments are pissed
36. How to Find & Reach Anyone
• Jigsaw (www.jigsaw.com)
• LinkedIn (but use Facebookmsgs)
• +”ANY.NAME@COMPANY.com"
filetype:xls OR filetype:xlsx OR
filetype:pdf OR filetype:ppt OR
filetype:pptx
• Keep it SHORT. 2 to 3 sentences.
