The Keynote dives into to the very important principles of gamification and how gamification can boost the experiences of employees in the offshore industry and beyond. A case study of EVault is included, displaying the magic of interactive onboarding, offline learning (!) and the fact that fun will deliver great business results.
5. 75% of the employees are not effectively
introduced to their work environment.
“Type a quote here.”
Brandon Hall Group, 2012-2014!
!
6. Priority boarding for your
workforce
We aim to drastically improve the new hire
experience and therefore make a new
employee feel at home and engaged with
the use of a mobile app.
7. How does it work?
“Convert your own content into a unique employee experience”
“Implementation within a couple of days”
“Learn offline”
“Surprisingly simple and controlled content management”
!
!
Your content
8. What do we do in the industry
Offline Mobile
learning; inductions
Paperless Assessments on
Safety
!
10. Biggest platform in the world
7.0B
Mobile Connections in 2014!
1 connection per head
Gartner, Appical!
!
11. Gaming is serious business
$100B
Value of Game Industry!
IDC, NewZoo!
!
12. Online & Mobile lead the way
60%
Online and Mobile Gaming!
40%
Console (now 8th gen)!
IDC, NewZoo!
!
13. What is Gamification
“The integration of game thinking and game
mechanics into your site, service, community, content
or campaign, in order to drive participation and
engagement”
!
!
14. Gamification is about using
Game elements (not full-games)
Game thinking (This doesn’t need to involve game technique, it’s
more about the way games are designed and the idea behind games)
In a non-game environment (commercial as well as not-for-profit
environments)
To increase target behaviour and engagement
!
!
!
!
15. Examples from the field
Linkedin: knowing
your member sells
!
!
Loyalty cards: Miles
and benefits
!
!
16. The Game Quadrant
Serious Game Gamification
Toys
Gaming
Whole Parts
Playing
Deterding, Dixon, Khaled and Nacke!
!
Playful Design
17. Playful Design
FUN - no rules - no restrictions - JUST FUN
Telenet Drama Video!
!
18. Gamification in practice
Gaming elements - Solving a problem - specific goal
Telenet Drama Video!
!
21. The challenge of Evault
Hiring spree: 300 -> 500 employees !
Deliver DNA (even tho part of Seagate corp)
Replace induction program / Retention issues
War for Talent in Silicon Valley
Learn Offline
Various target groups!
!!
!
22. What they did: Gamification
Interactive Program
Learning objectives
on EVault and own
Role
Create fans: turn
every new hire in a
recruiter
!
!
23. What has been achieved?
“The program is what I hoped it would be: Real-life,
consistent, efficient, highly interactive and
according to employees highly engaging, if not
downright fun. We have learn’t a lot in a short
period of time”
Doremi Senach!
HR Leader
!
Annual Win for EVault: > USD 350,000!
Indirect labour savings USD 50k p.a.
Productivity win of USD 4,000 per FTE
24. Featured in HR Magazine
“Type a quote here.”
The Article!
!
26. The workforce is changing drastically
Mobile is here to stay
The App gen is greatly informed
Increasing mobility of the workforce
Flex workers will be the rule rather than the exception
Baby boom gen will leave a knowledge gap !
War for talent will become a continuous challenge
!
!
!
27. Game mechanics cannot be sprinkled on learning programs
Key steps: Sit down and determine your objective!
What behaviors are you seeking to change?
Which objectives you want employees to meet?
Look for a concrete and well-defined challenge
Start small and build from there
!!
!
Some considerations
28. Contact us
gb@appical.net!
!
Appical Linkedin!
www.Appical.net
!
Appical
!
Gerrit Brouwer (35)
Founder & CEO
GAME ON