Web 2.0 and social media have changed how people interact, learn and collaborate. This presentation talks about how social media can boost employee productivity by fostering naturally ocurring communities, promoting knowledge sharing across organizational boundaries and accelerating decisions. Companies that leverage Enterprise 2.0 can also see a reduction in employee on-boarding time accelerating time to productivity and increase customer loyalty by enhancing the workplace to be more personal and modern.

1. Enterprise 2.0
Boosting Employee Productivity with Social Media
Gerardo A. Dada
Sr. Director, Product Marketing
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2. Workplace trends
The Evolving Information Worker
• Aging populations worldwide are retiring and
taking key unstructured corporate knowledge
with them
• In the US alone, every 10 years 20 million
experienced workers will leave the workforce
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3. The New Generation in the Workplace
As baby boomers retire, 18-24 year olds
are entering the workplace.
The younger generation has different
expectations and different behaviors
regarding how they learn, interact with
people and how they find and consume
information.
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4. On-boarding – Time to Productivity
• U.S. businesses spend approximately
4.3 billion dollars per year on employee
orientation activities..
• US average is 45 days to productivity.
For positions that require higher skills
ramp-up can be as high as 9 months.
• Aberdeen surveyed 740 organizations:
socialization must be a primary
component of on-boarding
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5. The problem with Web 1.0 Intranets
Your Intranet is the key tool to foster information flow
and collaboration, yet 59 % of employees don’t use
intranets because they are too difficult or they can’t
find the information they need.
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6. Social Media is Everywhere
facebook User Generated Content
Web 2.0 gadgets
Communities
wikis Enterprise 2.0
blogs ratings
Social Networking
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7. Can Web 2.0 technology help?
―Corporate intranets had become irrelevant
and useless.
In an attempt to depart from boring phone
directories and web-pages that only IT could
update, we saw an uptick in the corporate
adoption of web-based social software such
as wikis, blogs and social networking
profiles, all brought in to make intranets
better by empowering employees to
contribute user generated content‖
– CIO magazine, Oct 2008
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8. Solution: Humanize the workplace with Enterprise 2.0 tools
Imagine a tool that
integrates
information, applications, to
ols, and resources into a
single experience where
everything is categorized
based on topic, role and
intent.
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9. Why Enterprise 2.0?
• Build communities, enable participation, and encourage online interaction to
accelerate business, increase loyalty, give employees a voice, and speed
innovation.
• Savvy employees use social media tools to enhance their knowledge
management, create collaborative environments within the firewall and to build
powerful knowledge hubs
Enterprise 1.0 Enterprise 2.0
• Intranet as a file archive • Intranet as Knowledge Hub
• Information shared mostly around projects or • Naturally forming communities across
teams organizational boundaries
• Little or no re-use of information • Sharing, rating, commenting
• Hard to find information • Information is tagged and rated, easy to find
• People connected with Information • People connected with people
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10. Solution: Present global and local processes, tools, and resources
together
 Knowledge retention –
Information sharing
 Expertise location –
beyond formal titles
 New employee on-
boarding, ramp-up
 Millennial-Boomers –
different needs and goals
 Social eLearning –
sharing informal videos
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11. The Enterprise 2.0 Organization
 Wikis to capture knowledge and
Blogs to streamline project
management
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12. The Enterprise 2.0 Organization
 Wikis to capture knowledge and
Blogs to streamline project
management
 Ratings, comments and tags for
intranet content
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13. The Enterprise 2.0 Organization
 Wikis to capture knowledge and
Blogs to streamline project
management
 Ratings, comments and tags for
intranet content
 Internal Communities
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14. The Enterprise 2.0 Organization
 Wikis to capture knowledge and
Blogs to streamline project
management
 Ratings, comments and tags for
intranet content
 Internal Communities
 Rich employee profiles –
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15. The Enterprise 2.0 Organization
 Wikis to capture knowledge and
Blogs to streamline project
management
 Ratings, comments and tags for
intranet content
 Internal Communities
 Rich employee profiles –
 Employee home page
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16. The Enterprise 2.0 Organization
 Wikis to capture knowledge and
Blogs to streamline project
management
 Ratings, comments and tags for
intranet content Top Ideas
 Internal Communities
 Rich employee profiles –
 Employee home page
 Idea management
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17. The Enterprise 2.0 Organization
 Wikis to capture knowledge and
Blogs to streamline project
management
 Ratings, comments and tags for
intranet content
 Internal Communities
 Rich employee profiles –
 Employee home page
 Idea management
 Video posting capabilities
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18. The Enterprise 2.0 Organization
 Wikis to capture knowledge and
Blogs to streamline project
management
 Ratings, comments and tags for
intranet content
 Internal Communities
 Rich employee profiles –
 Employee home page
 Idea management
 Video posting capabilities
 Social Search powered by
recommendations
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19. Case Study: Cohn and Wolfe
Cohn & Wolfe wanted a system through which employees could share
ideas, collaborate on account work, brainstorm and develop new business. The
agency needed something that was appealing, useful and easy to use for all.
Among the key functions of Cohn & Wolfe’s portal:
• Anyone can create a profile, blog, wiki or discussion forum
• Staffers can bookmark, tag and subscribe to their favorite content
• Every office has its own community and homepage
• Content—including podcasts, articles and blogs—from all over the world
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20. Case Study: Cohn and Wolfe
Business Goals.
• The agency’s Web 2.0 tools not only deliver on their original purpose of unity and
collaboration, but also fuel business productivity.
• Employees from around the world can instantly access discussion forums, activity feeds
and articles that nurture existing work and help foster new opportunities and business
development.
• Cohn & Wolfe staff can quickly and easily reach out to one another for strategic
planning and idea sharing, with the ability to see who has the knowledge or experience best
suited to a client or prospect
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23. tags
Network activity
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25. Benefits
• Lowering center of gravity for decision making in the organization by
empowering employees with information
• Natural communities form optimizing the capture and flow of
knowledge across geographies and business groups
• Improved communications, collaboration and goal alignment
• Easier to find the right and the best resources based on tags, rating
and comments
• Community-enriched enterprise content
• Increased engagement from younger generation
• Increased retention
• Faster ramp-up for new employees and employees in new positions
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26. Finding the Right Solution
Enterprise 2.0 meets Governance
• Enforce security and permissions – access policies, rules
– ―Recent Activity‖ information that is surfaced also takes into account
security and user permissions; also filters information based on the
makeup of your personal ―network‖
• Help enforce compliance
– Retention policies
• Provide powerful search capabilities
– Findability is key
• Designed as an extensible framework for integration into existing
systems and has been architected to meet future needs
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27. Retention Policies
Features
Define and apply retention
policies for all Collaboration
objects
• Directly on objects
• Directly on containers
• Indirectly on custom types
Define execution time
• Based on Creation Date
• Based on Modification Date
• Based on Custom Attributes
Define retention action
• Delete the object
• Start a workflow for the object
Benefits
Make sure only valuable content is
kept in your server or
automatically reviewed
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28. Auditing Policies
Benefits
Protect your
most secure
documents
from undesired
accesses
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29. Synchronization with Directory Servers
Benefits
Dramatically
improves the
management of
access policies
in Vignette
Collaboration
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30. Why Vignette?
We are an innovative and
global thought leader
 Launched more than a dozen new products in 2008
 Future-proof solutions that are powerful and flexible
enough to meet the needs of tomorrow
 The world’s greatest brands trust their business on
Vignette’s solutions
 Significant experience in inside the firewall
knowledge management and collaboration solutions
 Recognized by top industry analyst as a leading
vendor of collaboration and portal technology
 Providing Social Media solutions for
intranet, extranet and internet
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31. Our Journey to Deliver an Enterprise 2.0 Experience
Enterprise Recommendations, Social
Enterprise
Collaboration, Con Video and Mash- networking, Idea
Collaboration
tent & Blogging ups mgt & Rich Profile
2002 2005 2008 2009
Our journey to deliver an e2.0 experience
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32. Vignette Web Experience Platform
Experience Optimization
Rich Media and Video Solutions
Web Content Social Intranet
Management Media Solutions
Deliver dynamic web Build communities, enable Optimize knowledge
experiences that engage your participation and encourage management, expertise
audiences with rich content online interaction with location and enterprise social
and multi-media across comments, ratings, tags, blog media with portal and
any medium. s, wikis, forums ,video and collaboration technologies.
recommendations.
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33. For more information
http://www.vignette.com/us/Solutions/Intranet
Cohn & Wolfe Case Study
http://www.vignette.com/us/Customers/Services
Enterprise Social Media Roadmap White Paper
http://www.vignette.com/smroadmap
Contact Vignette directly
 Twitter @vignettecorp
 E-mail usinfo@vignette.com
 Phone: +1(512) 741-4300 or (888) 608-9900
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