Looking at an Independent Label and a Major label.

1. M A J O R L A B E L
Universal Music Group

2. Social Responsibilities
 The Universal Music Group says that it’s their
responsibility to nurture music, and to foster artistry
and self-expression. In a world that desperately
needs to find more common ground, there is no
better way to provide it, than through music.
 Using the collective power of their passionate
community of music lovers – ranging from
employees to artists to fans – they support and
partner with organisations around the globe that are
working towards meaningful positive change and
social responsibility.

3. History
 Universal Music Group, also known as
UMG Recordings, is an American-French
worldwide music corporation that
operates as a subudiary of Paris-based
French media conglomerate Viendi.
 It is the largest music corporation in the
world.
 Its origins go back to the formation of the
American branch of Decca records in
September 1934.
 The present organization was formed
when its parent company Seagram
Purchased PolyGram in May 1998 and
merged it with Universal Music group in
early 1999.

4. Artists which they promote
 LADY ANTEBELLUM
 HELENE FISCHER
 QUEEN
 SAM SMITH
 ELLIE GOLDING
 JUSTIN BIEBER
 KANYE WEST
 JAMES BAY
 NICKI MINAJ
 THE BEATLES
 AMY WINEHOUSE

5. Image/Style
 UMG identify and develop recording artists and
songwriters, and they produce, distribute and
promote the most critically acclaimed and
commercially successful music to delight and
entertain fans around the world.
 Knowing that music, a powerful force for good in the
world, is unique in its ability to inspire people and
bring them together, they work with their artists and
employees to serve their communities.

6. I N D E P E N D E N T L A B E L
Domino

7. History
 Domino Recording Company,
generally known as Domino, is a
British independent record label
based in London.
 Founded in 1993, by Laurence
Bell and his partner Jacqui Rice,
the label's first release was the
Sebadoh Ep Rocking the Forest,
licensed from Sub Pop records
for release in the UK.

8. Artists they work with
 ABOUT GROUP
 ALEX G
 ALEX TURNER
 BOB MOSES
 THE CLANG GROUP
 DUCKTAILS
 DAN DEACON
 ELLIOTT SMITH
 GEORGIA
 HOT CHIP

9. Comparison between an Independent Label
Company and a Major Label Company
 As a major there is a lot more chance that the
distribution, marketing and talent is better and also
to a mass audience targeting a lot more people that
an Independent Label company.
 On the other hand Independent companies are more
unique and creative which could potentially target a
very niche market but however be very popular
within this market. They also find new talent which
could potentially become very popular and make a
lot of money for the company.

10. Which one I would I prefer?
 Although me and my group haven't made a final
decision on which song were doing yet I think that
going with a Major Label Company like Universal
Music Group would be more beneficial for us as it
would get more attention and more audience. I also
think that the style and image that major label
companies have is similar to the kind of music we are
looking at to produce our video to.