Fallon Worldwide was founded in 1981 by Pat Fallon and four others during an economic recession. It has since grown to 400 staff across 3 countries and 3 offices, focusing on key markets like the US, Japan, and UK. The agency emphasizes smart creativity through insightful business strategies combined with memorable creative work, as shown through their award-winning campaigns for brands such as BMW, CitiBank, Cadbury, and Sony.

3. Created: 1981
Number of staff: 400
Number of countries: 3
Number of offices: 3
Key markets: USA, Japan, UAE, UK
Related companies: SSF Group
Fallon Worldwide was founded in 1981 by Pat
Fallon and four other partners as Fallon McElligott
Rice. Patrick Edward Fallon, known as Pat Fallon, is
a businessman from Frisco, Texas. The agency was established by these five men during the
recession. They pulled together to buy one page in a newspaper in order to announce that there
would be a new agency for 'clients who would rather outsmart the competition than outspend
Them’. Fallon has become a full-service advertising agency headquartered in Minneapolis,
Minnesota, with offices in London, Detroit and Tokyo.
Their website states the following:
‘We believe that the only way for brands to stand out is through smart creativity: the
combination of grounded, illuminating business insight and creative magic that work together
to earn our clients a greater share of mind than their media spend can buy.’

4. Rolling Stone - Perception/Reality'
The Cosmopolitan of Las Vegas - Just The Right Amount of Wrong'
Time Magazine - Red Border
MTV - Jukka Brothers
Lee Jeans - Buddy Lee
Lee Jeans - Super Greg VS Buddy Lee
Holiday Inn Express - Stay Smart
Electronic Data Systems - Cat Herders
BMW - BMW Films
Skoda - Cake
CitiBank - Live Richly
United Airlines - It’s Time To Fly
Virgin Mobile - Chrismahanukwanzakah
Sony - Balls
PBS - Be More campaign
Amazon.com - Amazon Theatre short films
Cadbury Schweppes - Gorilla
McDonald's - Arch Deluxe - one of the largest ad campaign failures ever.

5. MAJOR WINS COUNTRIES
BoConcept Japan
Boston Market US
Canadian Tourism Japan
Diageo Old Parr
Scotch
Japan
General Mills-Totino’s US
Jim Beam Rum US
Nestlé Purina-Alpo US
Nestlé-New Products US
Sony PlayStation Japan
The Auteurs UK
Fallon London was named Campaign’s Agency
of the Year for a second year in a row in 2008.
The success of Cadbury’s Gorilla ad saw the
Gunn Report name it the most-awarded spot
in 2008. Fallon Tokyo picked up seven new
accounts, including Alpine, BoConcept,
DeLonghi, Diageo Old Parr Scotch, Diners Club,
Herman Miller, and Sony PlayStation. The
agency has also done award winning work for
Volvo, The Economist, IKEA, BT, RSPCA, John
West, Mercedes Benz, Nintendo, P&G,
Smirnoff, Vodafone, HSBC, Nestlé and Unilever
- achieving the prestigious ‘Advertiser of the
Year’ award twice – for McDonald’s and for
Heinz.