This document provides a startup template that outlines key aspects of developing a new business including identifying a customer pain point, developing a solution and strategic plan, defining the target market and growth potential, steps for demonstrating and selling an initial product, developing a marketing and sales strategy, mapping the company's value chain and processes, establishing an organizational structure and delegation of responsibilities, and providing financial projections. The template covers essential elements for planning a new venture and getting it off the ground in a concise and structured format.

1. Startup Slides
Template
State your customer
pain point in the form of
a question here
America’s Complete Lawn Care, George Wells

2. Target Customer Pain Point
•
Start with customer pain point
•
Quote the sad customer story

3. Solution
•
•
2 Flyers A/B Test
A
or
B?
StrategicSolution/Mission (5 Vision (Where
Solution quadrants
words or less as
the solution to the
pain)
you'll be in 10
years)
Strategy (1-year
goal to get there)
Values/Character
(Sense of justice)

4. Target Market
•
Target market data
o
o
•
Size
Demographics (cited) - census.gov
Cite data showing growth industry
o
A rising tide lifts all boats
•
Prospect surveys summary
•
Customer profile - see Blank’s “archetype”

5. Steps in Demo: Sell the MVP
•
Demo/Sell
o
o
Prepare to sell a minimum viable offering
 Markets, Fairs, Online
 What you will say
Pre-order or order
Selling evidence
# pitches
#sales/free offerings
Where
What I learned

6. Marketing
•
•
Competitor is __. Competitive advantage is __.
Marketing strategy: Invite customers
o SMART Goal 1: Invite 20 new target customers
to try offering by February 20th.

7. Sales
Top Sales Prospects Table
(Continue and add from Demo “sales”)
Contact
Name
Contact Info
Company
Need
Unique
Value
Proposition
Start
date/end
date
Outcome
(Red or
Green)

8. Value Chain & Key Processes
•
Value Chain Flowchart - Who are your suppliers?
Specific supplier
value you add how it’s
delivered to customer
•
Checklist
Top Key Processes and Checklist
steps
Critical
Process
Take
customer
order
1. "Would you
like to take
advantage of
our special
'new
customer'
20% off
'Thank You'
today?"
2. "Would you
like to see
some gift
choices if you
need any
gifts? We
have gifts for
birthdays,
baby
showers, and
graduations."
3. "We
accept both
cash and
credit cards:
How would
you like to
pay?"
4. Process
payment and
Thank
customer.
Hand gift bags
to customer.
Add a Refer-AFriend card to a
bag.
5. "We like to
offer our best
customers
extra
rewards via
email. Would
you like to be
added?"
Record
name and
email.
6. "Thank you
for coming
and we hope
to see you
soon."

9. Team & Delegation
•
•
•
Values Statement
Bottom-up org chart
-Customer
-Front-line
-Manager
Delegate Processes Team Member Table
Sales &
Customer
Service
Computer &
Software
Engineer
Accounting
Scheduling &
Operations
Marketing,
Events, and
Press
Supplier,
Distributor, &
Partner
Relations
Technician
Jane
Mary
Linda
Tina
Tom
Bill
Matt
•
Support Network:

10. •
•
Financials
Revenue Model Statement:
3 Financial Statements
P&L,Yr 1
Cash Flow,Yr1
Balance, Yr1
Cash In from
Sales
Revenue
Assets
COGS
Operating
Costs
Net Profit
Cash Out to
Suppliers/
Employees
Liabilities &
Equity
Cash
Accounts
Payable
Accts Rec
Customers
Equity
Total:
Total:
Taxes paid
Net Cash
Flow

11. Call to Action
•
•
Sign up today!
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wordpress page