Why Brand Mark Franchising?
Friendly and professional guidance
Tailored business to suit your needs
Brands we’ve supported...
and helped succeed.
A Note from our Founder 4
Your One Stop Shop 5
A Comprehensive Service 6
Recruiting Quality Franchisees 7
Evolving to Support you 8-9
Size doesn’t Matter 10
Need Help with your Franchise? 11
“Paul provided us with key insight and drive into franchise
recruitment in terms of what works and what doesn’t. Paul’s
holistic insight into franchising and his mature and professional
manner helped the company achieve its expansion targets and
gained great respect from the team for his commitment.”
Simon Ford, Operations Director at Rainbow International.
Your one stop shop
Brand Mark Franchising is a one stop shop for your business
development. We have been helping brands, both large and
small to develop their businesses into successful franchises
and help existing franchisors expand their networks. Not only
will you benefit from our own expertise, we partner with other
industry professionals to offer you a wider range of services.
From territory mapping to accounting, we can tailor our
services to meet your needs.
At Brand Mark Franchising, we believe that the relationships
we build with our clients are one of the most important
elements of working together. We tailor our team to suit
your needs, goals and personality. Helping you to grow your
business as quickly and effectively as possible is our main
aim and we assure that we have the correct team in place to
Our business is a bespoke A-Z service to help you develop
your franchise and recruit quality franchisees.
A note from our Founder
Welcome to Brand Mark Franchising and the next step in the development and growth of
We found that there are few companies who could offer a comprehensive service to both
businesses looking to franchise and existing franchises who need an extra push in the right
direction. At Brand Mark Franchising we provide all the services you need under one umbrella.
We’re continuously developing our offering and looking to partner with more and more affiliates
to expand the range of services we can provide.
I hope this prospectus provides you with everything you need to know, if you would like to find
out more and begin your franchising process, you are welcome to book an initial meeting so
that we can outline your goals and how we can help you.
I look forward to meeting you and assisting you with the next phase of your business growth.
E W I F
BMF and our Associates...
Recruiting quality franchisees
Once you’re up and running as a franchise, your next step will
be to start recruiting those all-important franchisees. Not only
do we help you with the setup of your franchise, we can also
help you with the recruitment of quality franchisees to build
a strong and successful network. We can handle the leads
process for you so that you can concentrate on strengthening
and improving your franchise offering. We can help with all the
aspects of recruitment and retention of quality franchisees,
including single-site and area or multi-site franchisees.
Case Study: Ben & Jerry’s
Ben & Jerry’s Ice Cream began trading in 1978 in
Burlington, Vermont. They now operate in over 50
countries around the world. Arriving in the UK in 1994,
traditionally selling ice cream via cinema’s Ben & Jerry’s
Ice Cream is now widely available in a variety of locations
across the UK.
Ben & Jerry’s worked with Brand Mark Franchising to put
in place a recruitment programme in order to recruit more
franchisees. Ben & Jerry’s also looked to dual brand a
number of their stores with Subway in London to increase
footfall at all times of day.
Recruitment programme put in place to gain ground with
new franchisees in stand-alone stores around the UK
Recruited corporate franchise partners and arranged
procurement of property for franchisees
Introduced four dual branded stores with Subway
Opened 12 stores per annum
Won the right to supply Cineworld contract from
competitors Haagen Dazs
“During our project, Paul Davies provided key
insight and drive into franchise recruitment.
He was always careful to work ethically, with
stewardship in mind and a genuine consideration
of the long-term relationship between franchisee
Mark Stewart Maunder, Franchise Development
Manager at Ben & Jerry’s.
A comprehensive service
We offer franchise consultancy and work with any
business, no matter how large or small.
Our business is twofold and we specialise in the key areas
of setting up a business and franchising. With over 23 years’
experience in franchising with small and large brands such as
KFC, Haagen Dazs, Ben & Jerry’s, Allied Carpets and Perfect
Pizza, you can learn from our hindsight.
We offer two core services provide you with a comprehensive
and all-encompassing service to get your business up and
running as a franchise.
A-Z of setting up a business
You might be an existing business looking to franchise your
operation. We can take you from the initial stages right
through to recruiting your first franchisee and beyond which
involves every sey-up function within your business. We can
offer guidance and expert advice throughout the process
and we can even work with you in-house if you need extra
support. We have access to a wide range of key franchise
professionals and we’re always looking to expand our team
and partnerships so we can undertake a full provision of
support in relation to franchising projects within the UK
Case Study: Onit Ltd
Onit started working with Brand Mark Franchising in
September 2014 as a start-up business. Previously, as
TCS, they had been, and still are, one of Ireland’s largest
importers and wholesalers of furniture into the UK market.
Onit wanted to capitalise on their experience in the
furniture market, an ability to leverage pricing and a
willingness to adopt a new business model (franchising)
and asked BMF to help them turn this into a viable
Built entire infrastructure to support a national brand
including a full legal package, quality marketing collateral,
UK territory mapping, year one recruitment marketing
campaign in place, ongoing application to British Franchise
Association, financial modelling of the franchise offering
and funding lenders are now in place
Three proof concept stores open and trading
Recruitment of franchisees underway with all systems live
Separate franchise website in action.
“Brand Mark Franchising have been extremely
helpful in developing our business model in
the UK. They always display a relaxed, caring
and professional approach at all times, giving
us the reassurance and direction that we need,
especially at this early stage in our development.”
Mark Prior, Managing Director of Onit Ltd.
suit you. With flexibility in our offering, you tell us what you
need and we’ll fit around your goals. Our affiliates help us
to provide you with a bespoke and tailored service to suit
Evolving to support you
We have experience in starting new businesses, operating
small and large franchise networks, recruitment of single
area franchisees, obtaining bank funding, briefing in legal
documents, marketing, branding and operational support.
Whatever your need in franchising, we’ve got experience to
We partner with specialist approved companies to help utilise geographic data to help you expand
into new territories and extract more value from existing trade areas. Our affiliates recognise the real
problems faced by franchises of all sizes, we’ve developed market-leading, innovative solutions that
provide genuine benefits to our clients. We help franchisors to define optimised territories that deliver
fair opportunities for both the franchisor and franchisee. To complement our project work we have a
web-based mapping system for managing territories that can bring teams and franchisees together
with a singular view of a franchise territory network.
Our head marketing team is
Coconut Creatives. They are the
leading, award-winning, bfa-
accredited franchise marketing
company. Their clients range across
industry, sector and size and they
manage annual budgets from
£500k-£20k all with a focus on:
Marketing strategy and impact
Improving franchisee conversion
Using tools that deliver results
including social media management
Coconut Creatives help us to make
sure your marketing and sales
collateral, PR, website, SEO landing
page setup and recruitment strategy
are aligned and perfected to help you
start or continue recruiting franchisees.
This team is essential for anyone
looking for significantly improved
results from their marketing activities.
Lawyers will ensure that your franchise package and agreements
follow a specific format and are comprehensive. With such a big
investment at stake on both yours and your franchisee’s part, it is
extremely important to protect yourself and your network against
anything that could go wrong.
Qualified Franchise Professionals
As affiliates of the bfa (British Franchise Association) we
are dedicated to the implementation of ethical franchising.
That’s why we use Qualified Franchise Professionals to
provide many of our services. Our QFP partners have
worked with some of the UK’s leading franchise brands.
They help franchisors to set up and grow their franchise
networks both nationally and internationally.
Brand Mark Franchising can provide first-class financial services
through qualified professionals who will service requirements for
financial modelling of your franchise, troubleshooting for existing
franchisors, contribute to your bfa accreditation and assist with
franchisor and franchisee funding. They have been involved in
etting up new franchisees, large and small, and ensure that the
financial model successfully underpins all that the franchise
achieves in the future.
Our PR affiliates have a number of years’
experience in the industry. Having worked
with established and emerging brands
in a number of sectors, we are well
equipped to offer assistance to a wide
range of brands both large and small.
A well-focused media relations campaign
can have a huge influence on a brand.
We always partner with award winning
Size doesn’t matter
Our services and affiliates allow us to work with both large
and small brands. No brand is too large or too small. Whilst
working with United Carpets, we helped them grow their
business from 40-85 franchisees and we helped Perfect Pizza
recruit and open 10 new stores per year.
We aim to help successful businesses expand across the
country; we know that the best way to do this is often through
franchising. There’s nothing more rewarding than sharing your
business model with others and watching them thrive. We
can take your business model however small or embryonic
(as long as it’s viable) and help you turn it into a successful
franchise. We have a range of experience across industry and
sector so we’ve got something for everyone.
We have helped setup and develop a number of startup
brands, working within such diverse fields as ‘popup craft
beer bars’, HR consultancy and Ebay dropoff stores.
Need help with your franchise?
No matter what your needs or goals are, we can help
you. We meet with you several times before we begin
Historic financials and future forecasts of existing model
Review present and historic strategy and performance
SWOT Analysis (Strengths, Weaknesses, Opportunities
Understand stakeholder groups and associations
Produce risk assessment
Intellectual Property review
Determine scope of model replication
After your first assessment, we will review our own team and
tailor it to meet your needs and goals. Once, we’ve got to
know you a bit more we will arrange a strategy planning day
with you to define our role within the development of your
business. We work with different businesses on various levels
so we can be as involved in your business as you need us
Sound like a service you need?
If you’re looking to join forces with a range of experts in the
franchise industry and begin the next stage in your business
development, please contact us. Our initial consultation is
completely free of charge and there’s no obligation to work
07342 980 193