Communication is the most important part of any socity. If we can not express youselfe or company with oral communication will not worthwhile.

1. Oral communication
The brain starts
working the moment you are born and
never stops until you stand up &
speak in public

2. Meaning
 Also known as verbal communication
 Speech precedes writing
 Speaking, reading, writing
 Develop the ability through listening (words)
 The ability to speak/articulate single words and
later on speak groups of words in meaningful
sequence comes to us in due course of our
growth as a child

3.  100 % life
 70 % waking life spending in communication
 45 % listening
 30 % speaking
 16 % reading
 09 % Writing

4. Need for learning OC skills
 It does not matter what you say, what matter is
how you say it.
 To help problem solving
 To resolve conflicts
 To influence people
 To persuade other
 To be assertive without being aggressive
 To develop listening skill
 To be an effective negotiator
 To make a proposal

5.  Objectives of oral communication in
business
 Meetings, discussions, negotiations, seminars,
presentations, interviews, peer conversation,
subordinate instructions and telephonic
conversation.
 Choice of form of communication
 Oral and written

6. Oral communication Written communication
More personal & informal Better for complex & difficult
subjects, facts & opinions
Makes immediate impact Better for keeping records of
message
Opportunity for interaction &
Feedback
Opportunity to refer back
Helps to correct Can be read at receiver’s
convenience or pleasure
Better for conveying feelings
and emotions
Can be revised and circulated

7. Oral communication Written communication
Demands ability to think
coherently as you speak
Never know if the message is ever
read
Uttered words can not taken back Impersonal and remote
Hard to control voice pitch and
tone, especially under stress,
excitement or anger
Immediate feedback is not
available for correction on the spot
Very difficult to be conscious of
our body language
Reader is not helped by non-verbal
cues that contribute to the
total message
Time consuming
Many people don’t like to read

8.  Principles of successful oral communication
 Talking is to be heard and understood by the listener
 Have the rhythm and tone of a living voice
 Language that Is free from long winding sentences,
clichés, old-fashioned words and phrases.
 Commonly used words, short and simple sentences
 The pitch of voice wrt distance of listener
 Tone wrt accent of sincerity & confidence
 Body language
 7 % verbal + 38 % Tone of voice + 55 % visual factors

9.  The nature of the spoken words
 Correlation between pace of speaking & rate of listening
 Research has established that an individual speaks nearly
125 words a minute, and the brain of the listener
processes nearly 4-5 times more rapidly
 What if fluency
 Fluency usually means Ease as a condition of speaking
but a fluent speaker is one who is heard with ease
 Listener has to strain his mind to receive, register,
interpret the message heard
 Distinct and connected words

10.  Characteristics of effective OC – Francis J Bergin
 Candidness (frank/open)
 Clarity
 Completeness
 Conciseness
 Concreteness
 Correctness
 Courtesy

11.  Consider the objective
 Think about the interest level of the receiver
 Be sincere
 Simple and familiar language
 Be brief and precise
 Avoid vagueness and generalities
 Give full facts
 Assume nothing
 Use polite words and tone
 Cut out insulting message
 Say something interesting and pleasant to the recipient
 Allow time to respond

12.  Barriers to effective OC
 Status
 Halo effect
 Complexes
 Closed and all knowing mind
 Poor retention
 Pre mature evaluation and hurried conclusions as
distortions
 Abstracting
 Slant
 Cognitive dissonance
 Language barrier

13.  What is conversational control
 Skills of listening and talking in a positive and meaningful
way at an appropriate time
 Techniques of changing the direction of conversation
smoothly
 The ability to allow a discussion to develop along key
issues in an uninterrupted way towards the desired end
 Does not mean control of someone’s conversation

14.  In business following situation require application of CC
 How to sell or buy
 How to negotiate
 How interview
 How to participate in meeting
 How disagree without being rude
 How protest without offending
 How to complement/praise
 How to respond to personal criticism

15.  Ability to notice cues and clues
 Verbal indicators
 Stated message & implied message
 Very, too, essential
 Signs and signals
 Cue = keyword or phrase a person uses to indicate something important
 Clue = word or set of words that someone else gives to us
 Ex. In case study

16.  Recognizing cues and clues
 ‘I’, ‘me’, ‘my’ - the person of greatest importance to them
 Adjectives :- pressurized, concerned, angry, worried, annoyed,
unhappy, disappointed or enthusiastic, keen, excited, inspired
 Ex. I am under pressure to finish the task
 The whole plant went wrong. Things were all confused. I think I
failed in my responsibility to organize the event.
 I must change my strategy and approach. The whole thing was a
disaster.
 I am determined not to let it happen again
 Doubts and concerns
 Natural pauses

17.  Interpreting signs and signals
 Visual indicators
 Signs given and signals received
 Body movement, gesture
 Smile, eye movements, drinking of water during
a speech

18.  Parallel conversation (mgt game)
•It is necessary that we increase our export
•I think it is most important for us to reduce our manpower immediately
•By increasing our exports we can build our brand image
•By reducing the number of workers we can cut down our costs
•I always look for building up our company in a positive way by
promoting its sales abroad
•Cost reduction is the only way we can manage our company. And
that Can be done only by reducing the number of workers.

19.  Sequential conversation
 Logical link between speaker and listener
 Reflection and empathy
 Take interest in speaker
 Pick up the cue and reflect upon their meaning
 The purpose of reflecting on something is to help
the other person see his/her feelings and ideas
with greater clarity and precision.

20.  Sense of time as a skill
 In one to one conversations/discussions, the
desire should not be to monopolize conversation.
Passive listening generates disinterest and
boredom.
 Interactive sessions, humorous, illustration,
cases

21.  Summarizing as integral skill of oral
communication
 Assurance of understanding the facts of presenter
 Before giving opinions or response you should recognize,
analyze and evaluate what the other person has said
 Comprehension of the given facts
 Receive and understand the true meaning of words
spoken by the other person

22.  Two sides of effective communicating –
Listening and presenting
Good listener
Do not interrupt
Remain patient
Make eye contact
Show interest
Look attentive
Concentrate
Ask open questions
Poor listeners
Over talkative
Inattentive
Interrupt
Impatient to talk
“yes, but..” approach
Very critical
Poor concentration
Look away from the person

23.  Be an effective presenter
 Present facts not your opinions
 Keep to the point
 Keep the listener’s interest in mind
 Support your argument with suitable examples
 Ask for feedback and answer questions honestly
 Make eye contact
 Avoid being vague

24. Application of conversational control
 Meetings
 “we are drifting away from the point’,
 “ let us keep to our agenda”
 Agenda as a control
 Advance circulation of agenda papers
 It create the necessary framework for holding discussions
in a guided sequence.
 They also act as cues to keep the discussion to the point
 Sequence of discussion – how and in what time
 Understand the issues

25.  The chairperson
 The procedure
 Control the conversation and focusing on
important issue
 Creating conditions for sequential, linked, and
meaningful discussions for solutions
 Begins meeting on schedule
 Discussion – uncontrolled conversation
 The chairperson regulating it

26.  To be assertive without being aggressive
 The skill of avoiding parallel conversation and
ensuring linked sequential conversation and
disagreeing without offending and asserting
without being rude is basic for the smooth
conduct of business in a meeting
 To be assertive is to be confident
 It is impossible, it is too difficult, it is useless

27.  Negotiation through conversation control
 Conversational attack and controlled
response
 Cool facts/change the direction

28. THANK YOU
By - GAURAV MULIYA