SlideShare a Scribd company logo
1 of 23
Download to read offline
Conversation
..is the
new
currency
Engagement
Empowerment
Engagement
Empowerment
Engagement
Empowerment
“I hate my boss”
“I make my own decisions”
“I love my job”
“I Trust you”
“The office sucks”
We need to put words back on
the agenda in the form of
conversation. We have already
in some places with our
customers. But we need to do
this inside the organisation.
“Opening up the water cooler
conversation is probably one of
the biggest opportunities in our
working lifetimes to improve
business performance”

Me! February 29th 2012
M
K
T
N
G

S
A
L
E
S

C
U
S
T
S
E
R
V

HR
CUSTOMERS
INNOVATION
COLLABORATION
TRUST
FEEDBACK
NPD
INSIGHT
OPENESS
ADVOCACY
LOYALTY
You cant be social outside if you are not social inside
EMPLOYEES
INNOVATION
COLLABORATION
TRUST
FEEDBACK
NPD
INSIGHT
OPENESS
ADVOCACY
LOYALTY
INSIDE
 OUTSIDE
M
K
T
N
G

S
A
L
E
S

C
U
S
T
S
E
R
V

HR
CUSTOMERS
INNOVATION
COLLABORATION
TRUST
FEEDBACK
NPD
INSIGHT
OPENESS
ADVOCACY
LOYALTY
HR
You cant be social outside if you are not social inside
INSIDE
 OUTSIDE
If its good enough for
customers…
..its good enough for employees
too.
‘Leadership is
about the stories
that are told
about you – both
positive and
negative. You’ll be
judged by those
stories more than
anything you say
or write.”
‘Leadership is
about the stories
that are told
about you – both
positive and
negative. You’ll be
judged by those
stories more than
anything you say
or write.”
Employer Brand
“Social media, which consists of
social networking sites, content
sharing sites, blogs, and micro
blogging sites, saw the biggest
percentage increase (75 percent) in
trust among media sources.”"
"
Edelman Trust Barometer 2012 "
“Smart businesses will take
advantage of this dispersion of
authority. They will talk to their
employees first, and empower
them to drive the conversation
among their peers about the
company and its role in society.”"
"
Edelman Trust Barometer 2012
Conversation
..is the
new
currency
Thank you!
Gareth Jones
@garelaos

More Related Content

Similar to The Power of Words

Design the Conversation: An approach to help you stay focused on the customer
Design the Conversation: An approach to help you stay focused on the customer Design the Conversation: An approach to help you stay focused on the customer
Design the Conversation: An approach to help you stay focused on the customer Sara Walsh
 
SarahScudder_Article
SarahScudder_ArticleSarahScudder_Article
SarahScudder_ArticleSarah Scudder
 
Personal Branding for Ambitious Professionals
Personal Branding for Ambitious ProfessionalsPersonal Branding for Ambitious Professionals
Personal Branding for Ambitious ProfessionalsAnya O'
 
Interview with Creative Director
Interview with Creative DirectorInterview with Creative Director
Interview with Creative DirectorJessica Northey
 
The importance of words
The importance of wordsThe importance of words
The importance of wordsConnectingHR
 
101 Awesome Marketing Quotes
101 Awesome Marketing Quotes101 Awesome Marketing Quotes
101 Awesome Marketing QuotesHubSpot
 
Gareth Jones - PM social media webinar slides
Gareth Jones - PM social media webinar slidesGareth Jones - PM social media webinar slides
Gareth Jones - PM social media webinar slidesPeople Management
 
101 Awesome Marketing Quotes
101 Awesome Marketing Quotes101 Awesome Marketing Quotes
101 Awesome Marketing QuotesQuynh LE
 
Building Your Personal Brand & Your Career - February 2011
Building Your Personal Brand & Your Career - February 2011Building Your Personal Brand & Your Career - February 2011
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
 
Business innovation and mastery in singapore
Business innovation and mastery in singaporeBusiness innovation and mastery in singapore
Business innovation and mastery in singaporeKelvin Loon
 
[Workshop] Organization Experience - A framework for Adaptive Careers
[Workshop] Organization Experience - A framework for Adaptive Careers[Workshop] Organization Experience - A framework for Adaptive Careers
[Workshop] Organization Experience - A framework for Adaptive CareersMarco Calzolari
 
ELEVATOR PITCH FINAL.pptx
ELEVATOR PITCH FINAL.pptxELEVATOR PITCH FINAL.pptx
ELEVATOR PITCH FINAL.pptxLegandsNeverDie
 
HRD12 Ttwitterversity Slides
HRD12 Ttwitterversity SlidesHRD12 Ttwitterversity Slides
HRD12 Ttwitterversity SlidesGareth Jones
 
Forget Your Elevator Pitch. Work on Your Professional Promise.
Forget Your Elevator Pitch. Work on Your Professional Promise.Forget Your Elevator Pitch. Work on Your Professional Promise.
Forget Your Elevator Pitch. Work on Your Professional Promise.Dan Beverly
 
HG1341_TOV_guidelines_AW
HG1341_TOV_guidelines_AWHG1341_TOV_guidelines_AW
HG1341_TOV_guidelines_AWOctavia_69
 
Top 10 Inspiring Business Leaders Making a Difference 2022.pdf
Top 10 Inspiring Business Leaders Making a Difference 2022.pdfTop 10 Inspiring Business Leaders Making a Difference 2022.pdf
Top 10 Inspiring Business Leaders Making a Difference 2022.pdfInsightsSuccess4
 
Reflections from Planningness 2014
Reflections from Planningness 2014Reflections from Planningness 2014
Reflections from Planningness 2014Douglas Kleeman
 

Similar to The Power of Words (20)

Design the Conversation: An approach to help you stay focused on the customer
Design the Conversation: An approach to help you stay focused on the customer Design the Conversation: An approach to help you stay focused on the customer
Design the Conversation: An approach to help you stay focused on the customer
 
SarahScudder_Article
SarahScudder_ArticleSarahScudder_Article
SarahScudder_Article
 
Personal Branding for Ambitious Professionals
Personal Branding for Ambitious ProfessionalsPersonal Branding for Ambitious Professionals
Personal Branding for Ambitious Professionals
 
Interview with Creative Director
Interview with Creative DirectorInterview with Creative Director
Interview with Creative Director
 
The importance of words
The importance of wordsThe importance of words
The importance of words
 
101 Awesome Marketing Quotes
101 Awesome Marketing Quotes101 Awesome Marketing Quotes
101 Awesome Marketing Quotes
 
Gareth Jones - PM social media webinar slides
Gareth Jones - PM social media webinar slidesGareth Jones - PM social media webinar slides
Gareth Jones - PM social media webinar slides
 
101 Awesome Marketing Quotes
101 Awesome Marketing Quotes101 Awesome Marketing Quotes
101 Awesome Marketing Quotes
 
Building Your Personal Brand & Your Career - February 2011
Building Your Personal Brand & Your Career - February 2011Building Your Personal Brand & Your Career - February 2011
Building Your Personal Brand & Your Career - February 2011
 
Business innovation and mastery in singapore
Business innovation and mastery in singaporeBusiness innovation and mastery in singapore
Business innovation and mastery in singapore
 
[Workshop] Organization Experience - A framework for Adaptive Careers
[Workshop] Organization Experience - A framework for Adaptive Careers[Workshop] Organization Experience - A framework for Adaptive Careers
[Workshop] Organization Experience - A framework for Adaptive Careers
 
ELEVATOR PITCH FINAL.pptx
ELEVATOR PITCH FINAL.pptxELEVATOR PITCH FINAL.pptx
ELEVATOR PITCH FINAL.pptx
 
B2 l 2014
B2 l 2014B2 l 2014
B2 l 2014
 
HRD12 Ttwitterversity Slides
HRD12 Ttwitterversity SlidesHRD12 Ttwitterversity Slides
HRD12 Ttwitterversity Slides
 
Forget Your Elevator Pitch. Work on Your Professional Promise.
Forget Your Elevator Pitch. Work on Your Professional Promise.Forget Your Elevator Pitch. Work on Your Professional Promise.
Forget Your Elevator Pitch. Work on Your Professional Promise.
 
HG1341_TOV_guidelines_AW
HG1341_TOV_guidelines_AWHG1341_TOV_guidelines_AW
HG1341_TOV_guidelines_AW
 
Top 10 Inspiring Business Leaders Making a Difference 2022.pdf
Top 10 Inspiring Business Leaders Making a Difference 2022.pdfTop 10 Inspiring Business Leaders Making a Difference 2022.pdf
Top 10 Inspiring Business Leaders Making a Difference 2022.pdf
 
Reflections from Planningness 2014
Reflections from Planningness 2014Reflections from Planningness 2014
Reflections from Planningness 2014
 
Wilb 2014
Wilb 2014Wilb 2014
Wilb 2014
 
Mii Inc 050210 3
Mii Inc 050210 3Mii Inc 050210 3
Mii Inc 050210 3
 

More from Gareth Jones

Gareth jones ignite presentation hr tech 2018
Gareth jones ignite presentation hr tech 2018Gareth jones ignite presentation hr tech 2018
Gareth jones ignite presentation hr tech 2018Gareth Jones
 
Fact or Fiction: AI in Recruitment Selection and assessments.
Fact or Fiction: AI in Recruitment Selection and assessments. Fact or Fiction: AI in Recruitment Selection and assessments.
Fact or Fiction: AI in Recruitment Selection and assessments. Gareth Jones
 
Cipd12 - Twitterversity Slides
Cipd12 - Twitterversity SlidesCipd12 - Twitterversity Slides
Cipd12 - Twitterversity SlidesGareth Jones
 
Social Engagement and Collaboration.
Social Engagement and Collaboration.Social Engagement and Collaboration.
Social Engagement and Collaboration.Gareth Jones
 
Building Communities of Value - Using Social Communities to Add Value to Your...
Building Communities of Value - Using Social Communities to Add Value to Your...Building Communities of Value - Using Social Communities to Add Value to Your...
Building Communities of Value - Using Social Communities to Add Value to Your...Gareth Jones
 
Smart Use of Social Media in Recruitment
Smart Use of Social Media in RecruitmentSmart Use of Social Media in Recruitment
Smart Use of Social Media in RecruitmentGareth Jones
 
Recruitment: Where Did It All Go Wrong?
Recruitment: Where Did It All Go Wrong?Recruitment: Where Did It All Go Wrong?
Recruitment: Where Did It All Go Wrong?Gareth Jones
 
Jobs4Creatives Launch Presentation
Jobs4Creatives Launch PresentationJobs4Creatives Launch Presentation
Jobs4Creatives Launch PresentationGareth Jones
 
Social Media: Threat or Opportunity?
Social Media: Threat or Opportunity?Social Media: Threat or Opportunity?
Social Media: Threat or Opportunity?Gareth Jones
 
Best Places To Work In HR 2008 Research Report
Best Places To Work In HR   2008 Research ReportBest Places To Work In HR   2008 Research Report
Best Places To Work In HR 2008 Research ReportGareth Jones
 

More from Gareth Jones (10)

Gareth jones ignite presentation hr tech 2018
Gareth jones ignite presentation hr tech 2018Gareth jones ignite presentation hr tech 2018
Gareth jones ignite presentation hr tech 2018
 
Fact or Fiction: AI in Recruitment Selection and assessments.
Fact or Fiction: AI in Recruitment Selection and assessments. Fact or Fiction: AI in Recruitment Selection and assessments.
Fact or Fiction: AI in Recruitment Selection and assessments.
 
Cipd12 - Twitterversity Slides
Cipd12 - Twitterversity SlidesCipd12 - Twitterversity Slides
Cipd12 - Twitterversity Slides
 
Social Engagement and Collaboration.
Social Engagement and Collaboration.Social Engagement and Collaboration.
Social Engagement and Collaboration.
 
Building Communities of Value - Using Social Communities to Add Value to Your...
Building Communities of Value - Using Social Communities to Add Value to Your...Building Communities of Value - Using Social Communities to Add Value to Your...
Building Communities of Value - Using Social Communities to Add Value to Your...
 
Smart Use of Social Media in Recruitment
Smart Use of Social Media in RecruitmentSmart Use of Social Media in Recruitment
Smart Use of Social Media in Recruitment
 
Recruitment: Where Did It All Go Wrong?
Recruitment: Where Did It All Go Wrong?Recruitment: Where Did It All Go Wrong?
Recruitment: Where Did It All Go Wrong?
 
Jobs4Creatives Launch Presentation
Jobs4Creatives Launch PresentationJobs4Creatives Launch Presentation
Jobs4Creatives Launch Presentation
 
Social Media: Threat or Opportunity?
Social Media: Threat or Opportunity?Social Media: Threat or Opportunity?
Social Media: Threat or Opportunity?
 
Best Places To Work In HR 2008 Research Report
Best Places To Work In HR   2008 Research ReportBest Places To Work In HR   2008 Research Report
Best Places To Work In HR 2008 Research Report
 

Recently uploaded

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 

Recently uploaded (20)

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 

The Power of Words