Lots of social media platforms are available today for marketing. Facebook, Instagram, Youtube, Twitter, Snapchat, TikTok, LinkedIn, etc. are some among them.

1. Social Media Marketing Platforms
Social media marketing is one of the trending way of digital
marketing today. We can market our product through various
social media platforms like Facebook, Instagram, Twitter,
LinkedIn, Snapchat, YouTube, etc.
 Facebook
Facebook is one of the best social media platforms today.
People around the age of 25-34 are the common users
here. Most probably people use Facebook for sharing live
videos, photos, links and other information. This platform
is commonly used for advertising and local marketing. One
of its drawbacks is its weak organic reach.
 Instagram
People today are more common with Instagram. Most
people are sharing adventurous or inspirational thoughts
here. Instagram can also be used for making questions or
setting polls. Instagram provides a maximum of organic
reach. It can also be used as a platform for E-commerce or
influencer marketing. People in the age group of 18-24 and
25-34 are most common on Instagram.

2.  YouTube
YouTube is one of the commonly used social media
platform of people of all age. This can be used as a
platform for sharing videos such webinars, explaining
videos, how to do videos, etc. This is one of the best
platforms used for the best advertising and organic reach.
It helps in SEO works also.
 Twitter
Twitter is not like other platforms. It is most commonly
used by well educated and wealthy people. Twitter deals
with humour contents. But most probably used for news
sharing and discussions. But the main drawback of twitter
is the lack of audience in it.
 LinkedIn
LinkedIn is the best social media platform for
professionals. Most of the LinkedIn users are professionals
and they use this social media to connect with more
professionals in the same field or different. It’s an
international platform as well as it increases organic reach.
It is a B2B platform. The worst thing about LinkedIn is Its
ad reporting and custom audience.

3.  Snapchat
Snapchat is most commonly seen in the teenage group. It’s
not a professional social media platform. It is used to share
some silly matters or feel-good things. People also share
new trends through Snapchat. It promotes video ads,
location based marketing and app marketing.