Step to Step Book launch marketing Idea, Social networking advertising ideas along with the basic campaign philosophy.

1. BOOK
LAUNCH
By Ayushi Tripathi
AIR INSTITUTE OF RELIAZATION

2. Launch objectives
Product Message and Positioning
Media channels
Book Inventory
Publicity
Important Pointers
Special offers
Social Campaign Approach
Other activities
Today's
Discussion
LOVE IS BLISS, NOT JUST A KISS 01

3. LAUNCH
OBJECTIVE
1
increase visibility,
reach and awareness
3
Gain authority and
increase influence
and generate reviews
4
Pre-Orders and Sales
AiR
02
2
Database gathering,
Brand Story

4. Love starts with romance that leads to
Fun and Dance and a Kiss
Ture love is foundation of joy that
leads to peace, joy and bliss.
True Love is
Bliss
Not Just a Kiss

5. Media Channels
FACEBOOK
Reach potential
customers,
organic/paid, based on
specific demographics
and interests.
INSTAGRAM
Band awareness and
reach consumers
creatively
TWITTER
Listen to consumer opinion
and leverage that
information to create
relevant and engaging
content.

6. Media Channels
EMAIL MARKETING
Building relationships
with prospects, leads,
current customers, and
even past customers
INFLUENCER
MARKETING
Outreach and advertise via
influences, directly to the
pre-existing audience
ONLINE PR
promote book launch
news in order to
increase brand
awareness.

7. Media Channels
CONTENT
MARKETING
Improve conversation,
Trust building and
Google appreciate it.
VIDEO
MARKETING
Entertaining and
engaging, and easy to
explain thoughts.
AFFILIATED
MARKETING
Great way to improve
the visibility and bring in
huge volumes of web
traffic

8. USP
Message of the Book
REVIEWS
About the book, past work reviews,
online platforms reviews
ABSTRACT
Small powerful paragraph, quotes and
message
PROMO KIT
Authors Bio, Sample chapters, Book
summary, Early Reviews, PR photoes/Links
BOOK COVER
Creative, engaging and clearing the
books message
INVENTORY
TRUE LOVE IS BLISS, NOT JUST A
KISS

9. Publicity
BLOGS
Organic and Paid
content and video
influencers
WEBSITES
Goodreads, wattpad,
etc, kindle
ADS
Amazon ads,
Instagram, facebook,
Google, twitter ads
etc
SOCIAL
MEDIA
Free Giveaways,
Quiz, pre teasers and
sneakpeaks
EMAIL
MARKETING
Existing
people,ebook users
new database

10. EXISTING CUSTOMERS
Free ebook and 20% Discount on hard copy
NEW USERS
10 % discount and ebook donwload
SOCIAL MEDIA
500 Rs amazon voucher and Free personally
signed copy
FREE GIVEAWAY
Special users, during the data gathering
campaign
SpecialOffers

11. Important
Pointers
Pre-Buzz timeline (2 months) prior the
Book launch
Suggested release day "Thursday"
ARC's (Advance Review Copies) should be
distributed 1 month prior to the launch
Best suggested place for launch is -
Libraries or Bookstores
Video-Series help get's people attention.
Pre-Order book delivery minimum 10 days
prior to launch
Podcasts are a good way to attract new
users.
Author's profile creation for social media
buildup is a good way to strike up the
conversation with users.True Love is bliss, not just a kiss

12. Social Media
Campaign
Approach
Asking People about there defination of true
love or 3 different types of questions from
the book's message.
Setup of Social Quiz
we will ask people to share there email and
phone number in exchange of the free
ebooks or few chapters of the books.
Ebook or Free Chapter Campaign
Special discount on early order
Pre-Order Campaign
We will show them few glimps of the book
and ask for there rview exchange of the
ebook or 500 Rs amazon voucher.
Book Review Campaign

13. Other
Activities
Innovations
Bookmarks
Visiting Cards
Website banners
Social Posts
Mall/College events
Guest Blogings
Live Interviews
FM Promotion/News
Native Ads
Launch Party
1.
2.
3.
4.
True Love is bliss, not just a kiss

14. Thankyou
AYUSHI TRIPATHI
Marketing Manager - AMT
AIR INSTITUTE OF
REALIZATION
EMAIL
Marketing-amt@air.ind.in