ASSESSMENT TEMPLATE___________________________________________________ Page 1 of 2 Subject Title Visitor Behaviour and Management Subject Code HOS804 Lecturer / Tutor Dr Mirrin Locke Semester February 2019 Semester Assessment Title Assessment 3 – Individual Report Learning Outcome/s 1, 2, 4 & 5 Assessment type (group or individual) Individual Weighting 50 % Word count 3000 words excluding references and appendices Week 5 Format / Layout of Assessment Report: ICMS Cover Page Table of Contents Synopsis / Executive Summary Introduction Findings Conclusion Recommendations Reference List Appendices x x x x x x x x x Assessment instructions You are contracted to provide an assessment and recommendation for a new attraction or event for the City of Sydney with the aim to increase visitors to the city during the winter months. Typically, visitor numbers are at their lowest during this time resulting in lower revenue for hotels, restaurants and city retailers and businesses. Incorporating theories, management principles and the published strategies of tourism agencies that promote tourism and visitation to Sydney, write a report focussing on the following issues: ✓ What new event or attraction would be suitable and aligned with the strategies in place for this destination? ✓ What are the short-term and long-term recommendations to increase visitation during the winter months? ✓ What additional infrastructure, services and expert knowledge would be required to support this new event/attraction? Due date June 2, 2019 Class submission Lecture ☐ Tutorial ☐ Submission type Paper copy ☐ Turnitin ☒ ASSESSMENT TEMPLATE___________________________________________________ Page 2 of 2 ✓ How would you promote this to target markets? How would you assess and measure the success of this event or attraction in relation to increased visitation? ✓ Critically appraise established theories and strategies to create an appropriate solution to the problem of lower visitation during winter months. *The Report must be well researched (based on relevant and reliable sources) and written in an academic style, approx. 3000 words in length. Students may follow the format for footnotes and bibliography as laid out in the ICMS Style Guide 2017. Be particularly careful to avoid plagiarism that is, passing other people’s work off as your own (academic theft). Penalties for plagiarism are heavy and may include failure in the course. The main criteria for success: 1.Insight – The report should demonstrate an in-depth understanding of the destination/attraction experiential services and qualities, and tourist/visitor motivation theory 2. Substantiation - The report should be underpinned by course material and additional readings around the topic. 3.Clarity and str.

1. ASSESSMENT
TEMPLATE__________________________________________
_________
Page 1 of 2
Subject Title Visitor Behaviour and Management
Subject Code HOS804
Lecturer / Tutor Dr Mirrin Locke
Semester February 2019 Semester
Assessment Title Assessment 3 – Individual Report
Learning Outcome/s 1, 2, 4 & 5
Assessment type (group or
individual)
Individual
Weighting 50 %
Word count 3000 words excluding references and appendices
Week 5

2. Format / Layout of Assessment
Report:
ICMS Cover Page
Table of Contents
Synopsis / Executive Summary
Introduction
Findings
Conclusion
Recommendations
Reference List
Appendices
x
x
x
x
x
x
x

3. x
x
Assessment
instructions
You are contracted to provide an assessment and
recommendation for a new attraction or event for the City of
Sydney with the aim to increase visitors to the city during the
winter months.
Typically, visitor numbers are at their lowest during this time
resulting in lower revenue for hotels, restaurants and city
retailers and businesses.
Incorporating theories, management principles and the
published strategies of tourism agencies that promote tourism
and visitation to Sydney, write a report focussing on the
following
issues:
✓ What new event or attraction would be suitable and
aligned with the strategies in place for this destination?
✓ What are the short-term and long-term recommendations
to increase visitation during the winter months?
✓ What additional infrastructure, services and expert
knowledge would be required to support this new
event/attraction?
Due date June 2, 2019
Class submission Lecture ☐ Tutorial ☐
Submission type Paper copy ☐ Turnitin ☒

4. ASSESSMENT
TEMPLATE__________________________________________
_________
Page 2 of 2
✓ How would you promote this to target markets? How
would you assess and measure the success of this event
or attraction in relation to increased visitation?
✓ Critically appraise established theories and strategies to
create an appropriate solution to the problem of lower
visitation during winter months.
*The Report must be well researched (based on relevant and
reliable sources) and written in an academic style, approx. 3000
words in length. Students may follow the format for footnotes
and bibliography as laid out in the ICMS Style Guide 2017.
Be particularly careful to avoid plagiarism that is, passing other
people’s work off as your own (academic theft). Penalties for
plagiarism are heavy and may include failure in the course.
The main criteria for success:
1.Insight – The report should demonstrate an in-depth
understanding of the destination/attraction experiential services
and qualities, and tourist/visitor motivation theory
2. Substantiation - The report should be underpinned by course
material and additional readings around the topic.
3.Clarity and structure – The report should be well structured
and clearly presented

5. Readings for the assessment
(instructions where they can be
found e.g. MyAthens database,
Moodle etc.)
Relevant readings for this assessment can be found on Moodle
Grading Criteria / Rubric The grading rubric for this assessment
is on Moodle
Lastname 1
Persuasive Speech Title
Name: Student Name Here
Topic: Bees.
General Purpose: To persuade.
Specific Purpose: To persuade my audience that they should
save bees.
Introduction
I. Attention-Getter: How many of you like honey or flowers?
II. Central Idea: Bees are what make honey and are also a part
of the group of insects that pollinate flowers and food, and we
should help to save the bee population.
III. Credibility: I’ve always been interested in bees and these
last few weeks and I’ve done extensive research on bees going
extinct and how we can help stop that.
IV. Preview: Today, I will be telling you about why bees are
becoming endangered and how that will affect us, ways we can
help contribute to the stabilization and growth of the bee
population, and how the world will benefit from the bees not
becoming endangered.Body
I. Need: Not a lot of people may know this but bees are quickly
becoming endangered.

6. A. According Bee Facts, a book written by the National
Resource Defense Council, “In the United States alone, more
than 25 percent of the managed honey bee population has
disappeared since 1990.”
B. Bees are becoming endangered in several ways.
1. On way bees are becoming extinct is that they are losing their
habitat.
a. According to the article Bad news for bees, “Habitat loss,
which has reduced the abundance and diversity of floral
resources and nesting opportunities, has undoubtedly been a
major long-term driver through the 20th century and still
continues today” (Science).
b. Deforestation and development causes plants and flowers that
usually help bees survive, go away meaning the bees have less
and less means of survival. 2. Another way bees are becoming
endangered is through pesticides.
1. Tepedino says “bees, as low-fecundity organisms, are very
susceptible to insecticides and populations are slow to recover
from perturbations” (Tepedino, V. J.).
2. An experiment by Dave Goulson and Elizabeth Nicholls was
done in 2012 stated that, “Treated colonies had a significantly
reduced growth rate and suffered an 85% reduction in
production of new queens compared with control colonies”
(Goulson, D. & Nicholls, E).
C. If bees go extinct then we will lose many resources.
1. We will no longer have any natural honey since bees are the
producer of said honey.
2. We will lose pollinators meaning less crops and flowers will
be pollinated, leading to a fall in crop harvests.
3. If we lose bees than the NRDC says we are putting Apples,
oranges, lemons, and limes, Broccoli, Onions, Blueberries,
cherries, and many other foods at risk. (Bee Facts)
Connective: Now that you know why bees are endangered and
what will happen if we lose them, let’s talk about ways we can
help the bees.
II. Satisfaction: You can do many things to help save bees.

7. A. One thing you can do is to make a little bee fountain.
1. Make a small water bath for bees and fill them up with
pebbles.
2. The pebbles make sure the bees don’t drown while they get a
drink.
B. You can also plant a pollinator garden according to Moisset,
B. & Buchmann, from the USDA.
1. They say to “Plant your garden with native and bee friendly
plants.” (Moisset, B. & Buchmann).
2. “Plant native plants from your ecoregion” meaning flowers
native to where you live.
C. The USDA also says to avoid pesticides or choose non-
chemical solutions to insect problems. (Moisset, B. &
Buchmann)
D. According to the USDA you should also provide nesting
habitats for bees.
1. A simple bare spot here and there (no mulch or grass, just
bare soil) may be enough for an aggregation of hard working
soil nesting native bees. (Moisset, B. & Buchmann)
2. A sand pile may be even better.
3. Build or buy your own bee houses.
Connective: So now that you know how to help save the bees,
let me tell you how these efforts will pay off.
III. Visualization: If bees don’t become extinct then our
ecosystem will continue to thrive.
A. We will still have beautiful flowers to look at every day.
B. Our crops will still be pollinated meaning we will still have a
good supply of food left.
C. **Note that this Visualization is weak, further supporting
material is required***Conclusion
I. Review: So today I told you about why and how bees are
going extinct and how that extinction will affect us, then I
explained ways we can help contribute to the stabilization and
growth of the bee population. Finally, I talked about how the
world will benefit from the bees not being endangered.
II. Restate central idea: Bees are an essential part of

8. pollination and honey production and will have a detrimental
impact on the world if they were to go extinct so we should save
them.
III. Call to action: So, when you go home plant these seeds
so that you can save the bees.
Works Cited
Bee Facts. (2011). Why we need bees. Retrieved from
https://www.nrdc.org/sites/default/files/bees.pdf
Goulson, D. & Nicholls, E. (March 2015). Bee declines driven
by combined stress from parasites, pesticides, and lack of
flowers. Retrieved from
http://science.sciencemag.org.libproxy.lib.csusb.edu/content/34
7/6229/1255957
Moisset, B. & Buchmann, S. (2011). Bee basics: an introduction
to our native bees. Washington D.C.: Pollinator Partnership
Publication.
Science. (2012). Bad news for bees. Retrieved from
http://science.sciencemag.org.libproxy.lib.csusb.edu/content/33
6/6079/275.3
Tepedino, V. J. (1979). The importance of bees and other insect
pollinators in maintaining floral species composition. Retrieved
from
http://www.jstor.org/stable/23376607?seq=1#page_scan_tab_co
ntents
***** Note that your sources should be in MLA*********