3. • Potential outcome of
contamination/sickness
– Lawsuit naming individual farmers, market,
sponsor, property owner
– Media coverage results in widespread scare
and loss of consumer base/consumer
confidence
– Loss of market and income for participating
farmers
• Minimize risks with a plan
Food Safety for Direct Marketing
5. RECOMMENDATION: All water used at the market
should be potable. If not from a municipal source,
all water sources should have microbiological
testing conducted prior to each market season
opening and as often as may be warranted. In
addition, all sources of water should have signs
indicating its potability.
7. Production and Post Harvest Handling
RECOMMENDATION: Understand and implement
GAPs to reduce food safety risks that exist in
production and post-harvest handling of fruits
and vegetables
8. Washing Produce
• RECOMMENDATION: All water used in post-harvest
handling should be potable.
• RECOMMENDATION: All water used in a communal
or dunk tank must contain a disinfectant
appropriate for the commodity with levels
monitored for effectiveness.
• RECOMMENDATION: Signs should be posted with a
message to consumers to thoroughly rinse all
produce in cool, running water before
consumption.
9. Value Added
• RECOMMENDATION:
Processed foods must
be produced under
NYS Department of
Health and/or NYS
Department of
Agriculture and
Markets regulations,
including the use of
Certified Food
Handlers, where
appropriate.
10. Live Animals for Sale
• RECOMMENDATION: All live animals for
sale or display should be kept segregated,
and be located downwind from foods
being sold in the market.
12. Should markets be animal-free?
• RECOMMENDATION: Markets should be animal-
free sites, excluding service animals.
However, this
is not always
practical or
advised. Needs
to reflect the
community.
13. Customers who bring pets
• SUBSTITUTE
RECOMMENDATION 1: The
market should maintain a
designated area for animal
hygiene, providing waste bags
and sanitation containers, as
well as a hand washing station.
Signage should be displayed in
the animal area, “Please wash
hands before returning to the
market and handling food
products,”
• SUBSTITUTE
RECOMMENDATION 2: All
animals should be on a short
leash and under the owner’s
control at all times.
14. Live animal displays for entertainment
• RECOMMENDATION: All live animals for display
should be kept segregated from the food and
vendors and, ideally, located downwind from foods
being sold in the market.
• RECOMMENDATION: Consumers should be
prohibited from eating in the animal display area.
• RECOMMENDATION: A first aid kit, hand-wash
station and signs should be used to remind visitors
to wash their hands after visiting the exhibit.
16. • RECOMMENDATION: All market vendors should have clean body,
hair, and clothes and be free from any signs of illness or open
sores.
• RECOMMENDATION: All vendors must wash hands before
beginning work and any time they become dirty, e.g. after using
the restroom, handling live animals, or eating and drinking. Note
that anti-bacterial gels are not a substitute for hand washing.
• RECOMMENDATION: Smoking should not be allowed while
selling and/or handling food. NYS Health Laws prohibit smoking
where food is being handled, whether it is preparation or the
sale of food.
• RECOMMENDATION: Designated areas should be available for
vendors to take a break, eat and smoke. Hand-washing facilities
adjacent to these areas will encourage hand washing prior to
returning to farmers market booths.
18. • RECOMMENDATION: Farmers
should supervise their displays
to minimize consumer handling.
• RECOMMENDATION: Hand
washing stations should be
available within the market for
consumer use, with signs, “Food
Safety is a Priority at our
Market. Please wash your hands
before handling produce.” Anti-
bacterial gels are not a
substitute for hand washing.
21. Meat Displays
• RECOMMENDATION:
Vendors should
segregate potentially
hazardous foods
handled at market to
ensure there is no cross
contamination;
particularly raw meat,
poultry, or seafood,
and eggs.
22. Display materials
• RECOMMENDATION: Storage and display containers should be
free from food and plant residue and other debris. They should
be cleaned and sanitized (if possible) before each use.
• RECOMMENDATION: Display surfaces should be cleaned and
sanitized before each use.
23. Shopping Bags
• RECOMMENDATION: Bags for foods sold to
consumers should be new and free from
chemicals that could contaminate food
products.
24. Egg Cartons
• RECOMMENDATION: Using only
new cartons is the safest action.
However, if reusing cartons, all
prior markings, including
producer identification, grade
and size statements should be
removed from used egg cartons.
The cartons should be clean and
free of any residue, and re-
labeled with the farmer’s
identification, according to NYS
Labeling Laws.
• RECOMMENDATION: Shell eggs
must be held at 45° or below.
25. Temperatures
• RECOMMENDATION: While on display, all hot foods MUST remain
hot, 140°F* or above, cold foods MUST remain cold, 41°F or below,
with shelled eggs held at 45°F or below, and frozen foods MUST
remain frozen, 0°F or below.
26. Additional Considerations
• RECOMMENDATION: All potentially hazardous and
prepared/processed foods brought to the market must be
prepackaged. Foods prepared on site under New York State Health
Department Temporary Food Service Permit should be covered with
protective cover, to prevent contamination.
• RECOMMENDATION: All ready-to-eat foods brought to the market
under NYS Agriculture and Markets regulation, such as baked goods,
should be pre-packaged. Foods prepared on site as per NYS
Department of Health Temporary Food Service Permit regulations
must be covered with protective cover or prepackaged, to prevent
contamination.
• RECOMMENDATION: All prepackaged foods must be labeled in
accordance with New York State Labeling laws.
Food Safety for Direct Marketing
28. • RECOMMENDATION: Truck, vans or other
vehicles used to transport products for
consumption should be free from dirt, food
residue, livestock or domestic animal debris,
chemicals, fertilizers and all other potential
contaminants. The enclosed space should be
brought to the proper temperature for foods
being transported before loading. All loads
should be covered or enclosed for transporting
food products, either with an enclosed body,
such as a van, a truck cap or with a tarp covering
to minimize exposure to the elements during
transportation.
29. Food in Transit
• RECOMMENDATION: While en route all hot foods MUST remain hot,
140°F* or above, cold foods MUST remain cold, 41°F or below, with
shelled eggs held at 45°F or below, and frozen foods MUST remain
frozen, 0°F or below.
Food Safety for Direct Marketing
31. • RECOMMENDATION: Tables of food
products for sale in an open air market
should be covered by a tent or canopy to
prevent direct contamination from
overhead risk.
• RECOMMENDATION: Displayed foods
should be covered to reduce risks from
airborne contamination.
33. Common Sense Approach
• Assess the potential for contamination
• Take action to minimize potential for
contamination
• Dispose of any product that may have been
compromised
35. Bathroom Facilities
• Port-a-johns positioned close enough to be
convenient, but far enough to prevent
contamination from a spill
• Service records to show frequency of
cleaning
• Spill containment plan
• Hand-washing station
• Signage
36. Traceability
• RECOMMENDATION: All
vendors in farmers
markets should display
farm signage that
identifies the name of the
farm, where they are from
and their contact
information.
• RECOMMENDATION: All
products being sold in the
market that are not
produced by the vendor,
should be marked with
the farm name and
location for each product.
38. General Guidelines
• County Health Permit is required
if food is to be sampled
• Foods must be from an
approved source
• No bare hand contact
• Use clean tools and sanitizing
solution for all knives
• Provide overhead protection
and covers for all ready to eat
foods
• A hand washing station must be
on hand.
Food Safety for Direct Marketing
40. General Guidelines
• County Health Permit is required
if food is to be prepared on site
• Provide overhead protection
and covers for all ready to eat
foods
• Prepare and serve all samples in
a manner that allows for
individual servings
• All samples must be maintained
at appropriate temperatures
• A hand washing station must be
on hand.
Food Safety for Direct Marketing
41. Project Committee
Project Leaders:
• Diane Eggert, Farmers
Market Federation of NY
• Amanda Root, CCE
Jefferson County
• Katherine Lang, CCE St.
Lawrence County
• Rosalind Cook, CCE
Jefferson County
Committee:
• Betsy Bihn, National GAPs
Administrator
• John Lukor, NYSDAM, Food Safety
Division
• Dave Wyman, Wyman & Associates
Insurance
• Lindsay Ott, Lindsay Ott
Communications
• Laura Biasillo, CCE Broome County
• Isabel Prescott, Riverview Orchards
• Phil Harnden, Garden Share
• JoEllen Saumier, Kirbside Gardens
• Solveig Hanson, Harris Seeds
• Michelle Sherman, University of
Minnesota
• Bob Buccieri, Seneca Falls Farmers
Market
• Jim Farr, Rochester Public Market
• Margaret O’Neill, Friends of the
Rochester Public Market
• Robert Hadad, Cornell Ag Team
Food Safety for Direct Marketing
51. What do you see at your market?
• Identify the risks at your market or market
booth and suggest changes that would
make your market a safe food environment.
Food Safety for Direct Marketing
Editor's Notes
First in a series of presentations on Food Safety Recommendations for Farm Direct Marketing Activity:
Farmers Markets
Community Supported Agriculture (CSA)
On-farm Sales
Agritourism
Direct Delivery
Crisis Communication
Optional Activity:
Paper Pass:
On the top of a sheet of paper, pose the following question:
“What do you see as potential sources of contamination at farmers markets?”
Then send the sheet around the room asking each person to list at least one potential source of contamination. Review at the end of the session.
Handout:
Farmers Market Recommendations
A farmers market is a public and recurring assembly of farmers or their representatives, selling directly to consumers, food which they have produced themselves. More specifically, a farmers market operates multiple times per year and is organized for the purpose of facilitating personal connections that create mutual benefits for local farmers, shoppers, and communities.
Reflects the needs and characteristics of the community
Foodborne illness outbreaks can be devastating to all concerned:
Consumer health is compromised
Consumer confidence in the farm/market can be damaged resulting in lost customer base and lost sales revenue
Lawsuits stemming from an outbreak may cause financial ruin for the market and the farm involved.
Risks can be minimized with a plan:
Follow recommendations for keeping your market safe for your customers.
Maintain adequate and appropriate records to assist in tracing the source of any foodborne illnesses.
Create a crisis management plan to follow in the event of a foodborne illness outbreak that involves your market/farm.
Water can carry pathogens, such as E Coli 0157:H7 and can result in catastrophic health problems.
Water that is contaminated will pass that contamination on to anything that contacts it, whether it is through drinking, hand-washing, rinsing produce, etc.
Handout: Permits/Licenses/Certificates Required for Farmers Market Vendors
While this presentation will deal more with how products are handled at the point of sale, it is important that all produce is grown, harvested and handled using adherence to GAPs food safety guidelines.
Note that neither size of producer nor method of production used alter the inherent safety of food products.
Resource:
www.gaps.cornell.edu
Small Farms Task Force: A Resource Guide to Direct Marketing Livestock and Poultry
Reinforce the idea that food safety is a shared responsibility. While farmers work to ensure their food is free of contamination and pathogens, consumers must do their part and ensure that the foods they purchase remain pathogen free through consumption.
Value added foods may require additional licensing and strict regulations.
NYS Dept of Agriculture and Markets licenses and inspects:
Wholesale bakeries
Supermarkets
Non hazardous foods may be granted an exemption of NYSDAM’s 20C license. Contact regional NYSDAM Food Inspection Service office.
Prepared foods and ready-to-eat foods are regulated by the Dept. of Health. Permits, procedures and regulations may vary by county. Inspections and licenses are issued by the County Health Dept or their designated agency.
Handout: Home Based Food Business
Animals can contaminate foods, whether directly from dander, fecal matter, etc, or through human contact with animals then food. Preventing the transfer of contaminants and pathogens from animals to food is important.
Pets should not be allowed in a market.
Potential contamination of food
Liability from potential bites, allergic reactions
Liability resulting from animal altercations
But whether a market disallows pets in the market is based on the character of the market. If possible to restrict pets without alienating a significant percentage of the customer base, then they should be eliminated from the market. However, in the case of a market held in a public park, it may not be reasonable to restrict pets in the market.
In the case of markets that are allowing pets into the market, these recommendations will ensure the safety of our foods, as well as our customers.
Bringing farm animals to market can be a good way to help educate consumers about the role animals play in agriculture. They are also an attraction for kids of all ages, making the market a fun shopping experience.
However, caution is necessary to prevent contamination of the foods being sold.
Vendor hygiene is important to prevent contamination of foods, but it is also an important element in direct marketing. The visual image presented by the vendor helps to form a customers opinion of the food and its appeal.
Consumers can contaminate the foods on your table, as well.
Transfer of pathogens from animals touched
Unclean hands; i.e. not washing after using the bathroom
Sneezes
Be vigilant when consumers are at your table and remove any products that may have been contaminated.
Pathogens and contaminants may be transferred to product that is displayed on the ground, including insects, dirt, etc.
It is also a good marketing practice to display products within easy reach of consumers: between knees and shoulders.
Segregating potentially hazardous foods helps to eliminate cross contamination, either by the seller or the consumer.
Resource:
NYSDAM Meat Regulations: www.agmkt.state.ny.us/FS/industry/04circs/Art5Bsaleof meatCIR914.pdf and
www.agmkt.state.ny.us/FS/industry/04circs/meatforsaleatretailCIR934.pdf
Clean and sanitized display materials and surfaces reduce the risk of contamination. It is also an important marketing tool. Soiled surfaces and display containers with residue from past market days is an indication to consumers that the food is also unclean.
Plastic t-bags are of a food grade quality and can be used for food purchases. However, used bags may have contaminants or pathogens from product previously carried in them. To prevent cross-contamination, new bags should always be used.
Often consumers will bring their own reusable tote bags. While they should be cleaned in between uses, there is no way for the farmer to determine the cleanliness of the bag. However, since the customer is supplying their own bag, it is their responsibility to safeguard against cross contamination.
The same is true for egg cartons. Used egg cartons may house pathogens from egg residue that remains from past uses. Therefore, new cartons are preferred.
If used cartons are being used, it is NYS Law, that the old labels on the carton be obliterated and the new label information be added to the carton.
Resource:
NYS Labeling Laws, www.agmkt.state.ny.us/FS/pdfs/FS1514.pdf
NYSDAM Egg Regulations: www.agmkt.state.my.us/FS/industry/shelleggs.html
Temperature requirements vary between the NYS Health Department and the NYS Department of Agriculture and Markets. The range here encompasses both state agency regulations. Compliance with these temperature ranges will satisfy both sets of temperature regulations.
Maintaining a log of the temperatures of the coolers you keep your product in while at market will give you a record to show you have appropriately maintained the correct temperature of your products throughout the market day.
Resource: Temperature Log: http://nyfarmersmarket.com/images/documents/training/handouts/Temperature-Log.pdf
No foods can be processed (ie cut, cooked or otherwise altered from their raw state) without a proper Dept of Health permit. Samples should be done in an approved kitchen and brought to the market pre-packaged.
Avoid contaminating your products en route by:
Maintaining a clean truck body
Segregating potentially hazardous foods within the load
Bringing truck body to proper temperature for load being carried
Covering the load
Food in transit must be maintained at their appropriate temperatures throughout the transportation process. Some county health departments will require that temperature logs be maintained to show that all product requiring temperature controls were kept at appropriate temperatures. Maintaining a temperature log will help you to track temperatures and provide proof of product being held at appropriate temperature from departure through to destination.
Resource: Temperature Log: http://nyfarmersmarket.com/images/documents/training/handouts/Temperature-Log.pdf
Handout: Thermometer Calibration
Potential risks:
Bird droppings
Blowing leaves and other debris
Insects
Example:
A market that is held on a city street experiences a severe rainstorm. The city street becomes flooded and farmer’s products are exposed to the flood water. The flood water will contain contaminants from the road; gas, oil, rubber, etc. Any products that have been exposed to flood water should be disposed off. Simply washing them will not remove all contaminants that may have penetrated the product’s skin.
Having bathroom facilities on site is a marketing tool. Customers appreciate the availability of facilities, especially those with young children. Without having bathrooms available, those customers would need to leave the market and the result is unhappy customers and lost sales for the farmers.
Some markets will make arrangements with local merchants to have their facilities available to the market clientele. Others may opt for rented port-a-johns.
When the market is responsible for supplying bathroom facilities, special care needs to be taken to adhere to food safety standards.
This is also a good marketing tool – let your customers know who you are – mark your booth, as well as provide your farm name on bags, business cards, signage, etc. It helps customers get to know you and remember the quality of the products you sold them.
If you are reselling products from another source, they should be labeled with the farm of origin. This allows customers to know where ALL of their food comes.
Handout:
Traceability Procedures
Harvest Log
Food demonstrations are an effective tool to showcase local foods. Customers learn new recipes and preparation techniques, as well as taste the finished product. These demonstrations usually result in increased sales of the showcased products.
Handout: General Guidelines for Food Demonstrations at Direct Marketing Venues
It is important to remember that food demonstration regulations may vary from county to county. The guidelines here are basics that should be adhered to. However, before attempting a food demonstration, contact your county health department for their exact requirements.
It is well known that sampling increase sales and most markets encourage sampling. However, sampling regulations may vary from county to county, with a wide range of differences. Some counties will not allow sampling in farmers markets, while others may be quite lax about it.
Handout: General Guidelines for Food Sampling at Direct Marketing Venues.
The guidelines provided adhere to strict sanitary requirements to ensure a safe food sample for consumers. Before beginning sampling at your market, be sure to contact your county Health Department or their designated representative to learn and understand the local rules that will apply to you.
Optional Activity:
“What’s Wrong with this picture?”
Show the following slides of farmers markets and discuss the food safety issues shown in each slide.
Optional Activity:
Have participants consider their own market or market stand and identify on paper, the things they will need to do differently to comply with food safety guidelines. These can either be discussed as a group, or just as a take-away to begin a food safety plan for each market or market stand.
Products placed on the ground are at risk of contamination.
No tent or canopy to prevent airborne contamination.
Not only are the crates of food on the ground, risking contamination, but consumers are left to paw through the crates potentially contaminating the product from soiled hands, sneezing, coughs, etc.
Eggs are not being kept at 45 degrees and are being stored on the ground.
Samples are not individual servings and require consumers to reach into communal dish for a chip, as well as a communal display of salsa for dipping.
Samples are covered. Toothpicks are available so there is no bare hand contact. However, shouldn’t cheese be kept cold?
Is the water potable?
Bulk displays such as can be easily contaminated by consumer handling.