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FROM CONCEPT TO APP SERVICE DESIGN
Understanding the agricultural
value chain, stakeholders and ICT
application opportunit...
AGENDA
 Understanding the Concept of the
Value Chain
 A Look at the Agribusiness Value Chain
and Value Chain Analysis
 ...
What is Value?
Trade and the Ecosystem
Value Chain - The Concept
A value chain is a
connected series of
organizations,
resources and
knowledge streams
involved i...
Value Chain Categories
• Primary activities:
Those that are involved in
the creation, sale and
transfer of products
(inclu...
Value - The Concept
Micheal Porter’s Value Chain
Value Chain Categories
• A visual map of the Value Chain facilitates an
understanding of the system‘s dynamics and has the...
Agriculture Value Chain (AgVC) Mapping
Agriculture Value Chain (AgVC)
AgVC- Chain Actors
AgVC - Partner Network Mapping
AgVC – Example- Mexico – Strawberry VC
Opportunities for Service Design
Revisiting the Flows in the Value Chain and the
Agriculture Cycle
Opportunity Identification
KEY CHALLENGES MOBILE
AGRICULTURE
APPLICATIONS
AND SERVICES
Internet of Things
Productivity Los...
Opportunity Identification
KEY CHALLENGES MOBILE AGRICULTURE
APPLICATIONS AND
SERVICES
Internet of Things
Supply Chain
Ine...
Opportunity Identification
KEY CHALLENGES MOBILE AGRICULTURE
APPLICATIONS AND
SERVICES
Farmers Financial
Exclusion
Mobile ...
Opportunities
Examples of ICT Applications
Services Model Guideline for Application
Development
Thank You
Ms. Telojo “Telly” Valerie Onu
Contact: 869-660-0535
email tonu@qconsultinc.com
Twitter: @teval
Linkedin:
http:/...
FROM CONCEPT TO APP SERVICE DESIGN
Understanding the agricultural
value chain, stakeholders and ICT
application opportunit...
Understanding the agricultural value chain, stakeholders and ICT application opportunities - From concept to app service d...
Understanding the agricultural value chain, stakeholders and ICT application opportunities - From concept to app service d...
Understanding the agricultural value chain, stakeholders and ICT application opportunities - From concept to app service d...
Understanding the agricultural value chain, stakeholders and ICT application opportunities - From concept to app service d...
Understanding the agricultural value chain, stakeholders and ICT application opportunities - From concept to app service d...
Understanding the agricultural value chain, stakeholders and ICT application opportunities - From concept to app service d...
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Understanding the agricultural value chain, stakeholders and ICT application opportunities - From concept to app service design

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Presentation by Telly Valerie Onu at the AgriHack online webinar - 20 November 2015

Published in: Government & Nonprofit
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Understanding the agricultural value chain, stakeholders and ICT application opportunities - From concept to app service design

  1. 1. FROM CONCEPT TO APP SERVICE DESIGN Understanding the agricultural value chain, stakeholders and ICT application opportunities At the #ICTAg Webinar “Durban” November 20th 2015 Presentation by Telly Valerie Onu Twitter: @Teval
  2. 2. AGENDA  Understanding the Concept of the Value Chain  A Look at the Agribusiness Value Chain and Value Chain Analysis  Opportunities for ICT Services Design  Examples of ICT Application Opportunities
  3. 3. What is Value?
  4. 4. Trade and the Ecosystem
  5. 5. Value Chain - The Concept A value chain is a connected series of organizations, resources and knowledge streams involved in the creation and delivery of value to the end customer. Micheal Porter’s Value Chain
  6. 6. Value Chain Categories • Primary activities: Those that are involved in the creation, sale and transfer of products (including after-sales service) Inbound logistics Operations Outbound logistics Sales and marketing Service and support • Support Activities: Those that merely support the primary activities Human resources (general and admin.) Tech. development Procurement
  7. 7. Value - The Concept Micheal Porter’s Value Chain
  8. 8. Value Chain Categories • A visual map of the Value Chain facilitates an understanding of the system‘s dynamics and has the capacity to reveal: 1.Key actors involved in the chain, boundaries of the system, inter- relationships and functional roles. 2. Flow of goods, services, payments(money) and information along the chain. 3. Linkage points, gaps or blockages
  9. 9. Agriculture Value Chain (AgVC) Mapping
  10. 10. Agriculture Value Chain (AgVC)
  11. 11. AgVC- Chain Actors
  12. 12. AgVC - Partner Network Mapping
  13. 13. AgVC – Example- Mexico – Strawberry VC
  14. 14. Opportunities for Service Design Revisiting the Flows in the Value Chain and the
  15. 15. Agriculture Cycle
  16. 16. Opportunity Identification KEY CHALLENGES MOBILE AGRICULTURE APPLICATIONS AND SERVICES Internet of Things Productivity Losses Information Services Equipment Monitoring Poor Knowledge of Agriculture Practices Weather , Market Information Monitoring Non Availability of Market Information –around Prices of Agriculture (Crop, Livestock) Peer to Peer Environment Monitoring
  17. 17. Opportunity Identification KEY CHALLENGES MOBILE AGRICULTURE APPLICATIONS AND SERVICES Internet of Things Supply Chain Inefficiencies Value Added Service Smart Logistics Gap in Supply- Demand Match Matching Platforms Intermediaries Act in Silos Traceability and Tracking Systems Poor Logistics and Weak Infrastructure causing Wastage Management of Supplier/Distributor Network
  18. 18. Opportunity Identification KEY CHALLENGES MOBILE AGRICULTURE APPLICATIONS AND SERVICES Farmers Financial Exclusion Mobile Financial Services for Farmers Non Availability of Loans Payments Facilities Payments to Farmers via Mobile Money Non Availability of Insurance to protect against crop failure of loss of livestock Micro Insurance for Inputs , Crops Livestock Evouchers for Agri-
  19. 19. Opportunities
  20. 20. Examples of ICT Applications
  21. 21. Services Model Guideline for Application Development
  22. 22. Thank You Ms. Telojo “Telly” Valerie Onu Contact: 869-660-0535 email tonu@qconsultinc.com Twitter: @teval Linkedin: http://www.linkedin.com/tvo nu
  23. 23. FROM CONCEPT TO APP SERVICE DESIGN Understanding the agricultural value chain, stakeholders and ICT application opportunities At the #ICTAg Webinar “Durban” November 20th 2015 Presentation by Telly Valerie Onu Twitter: @Teval

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