Marketing practice in bangladesh

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Current Practice of marketing.

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Marketing practice in bangladesh

  1. 1. Marketing Practices in Bangladesh :
  2. 2. Group Members <ul><li>M.M. Ruddro Shahriar (3-11-20-059) </li></ul><ul><li>Debajit Sen Gupta (3-11-20-068) </li></ul><ul><li>Tanzila Haq Norin(3-10-19-036) </li></ul>
  3. 3. Practice of Marketing <ul><ul><li>Two Basic Ways </li></ul></ul><ul><li>Communication </li></ul><ul><li>Delivery </li></ul>
  4. 4. The Practice of Marketing – Communications <ul><ul><li>The strategic operational plan </li></ul></ul><ul><li>The practice of direct marketing </li></ul><ul><li>The practice of advertising </li></ul><ul><ul><li>The practice of sales promotion </li></ul></ul><ul><ul><li>The practice of direct sales operations </li></ul></ul><ul><ul><li>The practice of e-marketing </li></ul></ul><ul><ul><li>The practice of pricing </li></ul></ul><ul><ul><li>Integrated marketing planning </li></ul></ul>
  5. 5. The Practice of Marketing – Delivery <ul><ul><li>Getting the goods to the customers </li></ul></ul><ul><ul><li>How selling is managed </li></ul></ul><ul><ul><li>The retail scene </li></ul></ul><ul><ul><li>Customer relationship marketing </li></ul></ul><ul><ul><li>The customer satisfied, today and tomorrow </li></ul></ul>
  6. 6. E-Marketing <ul><li>E-Marketing refers to the application of marketing principles and techniques through electronic media (specifically the Internet ) </li></ul><ul><li>The terms eMarketing , Internet marketing and online marketing mean the same </li></ul><ul><li>It includes direct response marketing </li></ul><ul><li>Uses technologies to connect businesses to their customers </li></ul><ul><li>Business activities via worldwide web includes attracting new business , retaining current business and developing brand name </li></ul>
  7. 7. <ul><li>The benefits of e-Marketing </li></ul><ul><li>Reach </li></ul><ul><li>Due to Internet , businesses now have a global reach </li></ul><ul><li>Scope </li></ul><ul><li>Businesses can offer a wide range of products and services . Includes </li></ul><ul><li>Information management </li></ul><ul><li>Customer relationship management </li></ul>
  8. 8. Benefits of Online Marketing
  9. 9. A generic internet marketing strategy development process
  10. 10. Degree of Individualization
  11. 11. Channel requiring integration as part of integrated e-marketing strategy
  12. 12. <ul><li>Thank You </li></ul>

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