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Properati at PPW Conference Barcelona Oct-14

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Properati at Property Portal Watch Conference, Barcelona, Spain, Oct-14

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Properati at PPW Conference Barcelona Oct-14

  1. 1. Barcelona - October 2014 gabriel@properati.com @GabrielGruber Co-Founder & CEO Properati.com
  2. 2. Which is the most valuable real estate in the world?
  3. 3. Your Mobile Home Screen! http://www.bvp.com/blog/most-valuable-real-estate-world
  4. 4. Habemus Mobile Revolution
  5. 5. and Habemus Mobile App :)
  6. 6. The Fight for the Mobile Home Screen 25% Facebook 25% Google 50% Others 750 (*) 750 300 300 1.000 1.000 750 750 300 300 75 300 75 300 75 300 2.100 3.500 1.725 http://play.google.com/store/apps (*) approx number of app installs at Android OS (in millions)
  7. 7. The new billion USD mobile club
  8. 8. and Mobile is Just Starting http://www.kpcb.com/insights/2013-internet-trends
  9. 9. Mobile is Eating the World http://www.kpcb.com/insights/2013-internet-trends
  10. 10. Mobile Country Ranking
  11. 11. Mobile RE in Developed Countries Source: Property Portal Watch
  12. 12. Properati Mobile Web Share (*) Google Analytics / Properati.com.ar
  13. 13. Android is eating the world
  14. 14. Android is eating Barcelona https://www.mapbox.com/labs/twitter-gnip/brands
  15. 15. Android is eating Latam http://www.eMarketer.com (*) Noncomputer internet traffic by OS in 2013
  16. 16. Deja Vu? 1980’s “PC” 2010’s “Mobile” Software Hardware
  17. 17. Latam vs USA USA Latam Latam / USA Population 184% Internet Users Smartphones 320 M 590 M 280 M 290 M 103% 220 M 145 M 66%
  18. 18. Market Cap in Latam... USA Latam USD 5 bn USD 65 bn USD 11 bn USD 1 bn USD 5 bn source: https://finance.google.com Latam / USA 8% 9% USD 0.5 bn ? 10% ? E-commerce Travel Real Estate
  19. 19. Mobile Apps in Latam... USA Latam 10 - 50 millions installs 10 - 50 millions installs 2 - 10 millions installs 50 - 100 millions installs 10 - 50 millions installs source: https://play.google.com/store/apps/ Latam / USA 20% - 50% 20 % 2 - 10 millions installs ? 20 % ? E-commerce Travel Real Estate
  20. 20. Mobile Apps Installs @Latam Web leader apps instaled Brasil Mexico Argentina 100k - 500 k 3.5 / 5 3.5 / 5 50k - 100k 160k - 650k 3.5 / 5 Colombia Chile Latam USA Rating 10k - 50k ? ? 3.4 / 5 10 - 50 million 4.4 / 5 Latam / USA < 2% Latam #1 Potencial 6 million (10x today)
  21. 21. Mobile Monetization?
  22. 22. Quality Lead Generation!
  23. 23. Quality Lead Generation
  24. 24. Mobile First 101
  25. 25. Mobile (design) first
  26. 26. Our Android App http://play.google.com/store/apps/details?id=com.properati.user
  27. 27. Our New Android/iOS App
  28. 28. Our New Android/iOS Apps
  29. 29. Back to the future
  30. 30. Market Disruptions? Travel Real Estate Health
  31. 31. 24months&months 4countries Some Metrics listed 800 600k properties 600k Over monthly visitors 65k leads generated on average / month new listed developments 15k brokers providing content
  32. 32. +Properati (open) Data http://www.properati.com.ar/data
  33. 33. +Walkability
  34. 34. +Neighborhood Insights
  35. 35. +Building Insights
  36. 36. Future “App Constellation” Buy & Rent New Developments http://avc.com/2014/05/app-constellations/ Sell by Owner Sell by Realtor
  37. 37. Mobile Real Estate @Latam 1) Market cap opportunity: USD 500 - USD 1.000 millions 2) Business model: Quality lead generation! 3) Market leader in Mobile: >6 millions app installs
  38. 38. Mobile First and Now Mobile is the future present
  39. 39. Go Mobile or Go Home!
  40. 40. @GabrielGruber Co-Founder & CEO Properati.com Barcelona - October 2014 gabriel@properati.com

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