Social Media lessons learned the hard way

1. Social Media Summer Camp
Social Media lessons learned the hard way

3. Key microtrends (facts) in social media

4. Top lessons from Somes shores

5. 1#
Real time- still a story for large offline companies
- Still young as contextual real marketing tool
- We are getting close as real time feedback and inbound

6. #2
Video
The two "E" – efficient, but expensive

7. #3
Financial education
- Intreb BT – grass root project with strong ideation perspectives

8. #4
Storytelling
The new Holly Grail, but damn hard to do right

9. #5
A #hastag can save the day

10. #6
Marketing& Social Analytics
'Half the money I spend on advertising is wasted; the trouble is I don't
know which half'

11. #7
Inbound customer experience

12. Intreb BT – great expectations

14. Intreb BT
From 0 to 1.000 (a day)

15. Intreb BT
From 0 to 650 question and answers
(in less than 6 months from launch)

16. Multumesc!