Social media & video

1. socialmedia&video

2. Dece?

3. "If you look into the future, a lot of the content that
people share will be video. It's just very compelling.”
Mark Zuckerberg, Facebook

4. Reach

5. Utilizarea Facebook de pe mobil
29% in 2014
36% in 2015

6. Fara limitari
(mobile, desktop, tableta)

7. 64% of marketers expect video to dominate
their strategies in the near future.
(Nielsen Study)

8. Digitalul a schimbat publicitatea.

10. Ideea dicteaza acum formatul.
Nu invers.

11. Viata de dupa
“30 de secunde”

12. Mult peste 30 de secunde

13. Video 1 si 2

14. Video sub 30 de secunde

15. Video 3 si 4

16. Fara sunet.

17. Video 5 si 6

18. Mult mai personal

19. Video 7 si 8

20. Un“nou” format video

26. Concluzii?

27. Nu mai exista nici o regula valabila pe termen lung.

28. Video 9

29. Thank you!
Laurentiu Dumitrescu
Managing Partner, Digital Star