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Creating Effective PowerPoint
Presentations             AF H
                           EW   ELPFUL   TIPS
Research on Message Retention
• According to research done at the Wharton
  Research Centre:
  – Only 10% of the message is retained if the
    presentation contains bullet points.
  – 50% of the message is retained if the presentation
    uses visual slides.
  – That’s an increase of five times the retention rate.
Message retention increase when
             visuals are used
60%

50%

40%

30%

20%

10%

0%
       Bullets points   Visual slides

                                        Wharton Research Centre
Creating an Effective PowerPoint
              Presentation
• Hints for a successful presentation:
  – Plan carefully
  – Do your research
  – Know your audience
  – Time your presentation
  – Practice your presentation
  – Speak comfortably and clearly
   Plan carefully
   Do your research
                                 Hints for a





    Know your audience
    Time your presentation
    Speak comfortably and
                             {   successful
                                 presentation:
    clearly



Creating an Effective
PowerPoint Presentation
A logo can be distracting and
      pointless if on every slide


Exclude distracting items
    This is not good!
Exclude distracting items
      This is good!
Promote readability
  This is not good!
Promote readability
   This is good!
Promote readability
   This is good!
Rules about Font Selection
• Select a sans serif font such as
  Calibri, Arial, Trebuchet, or Verdana
• Limit your fonts to two, at most
Select a sans serif font
Calibri     Garamond
Arial       Times New Roman
Trebuchet   Century School book
Verdana     Courier New
Rules about Font Size
•   Always use fonts that are 24 pts. or larger
•   If you have a lot of information that you think is important and the audience just has to know!
       – Include it in your handout
       – Display only the highlights in your presentation
Use fonts that are
 24 pts. or larger
Don’t have your image and
 text completely separated

 Create a unified and visual
 message




The picture is funny and makes a point but the quality is horrible.

Avoid Clip Art…its garbage, dated, and unprofessional
Use high quality photos and incorporate your text

Note: The more hq photos on a slide will make ppt run slow

Tip: Google wallpaper, high resolution or HQ
When preparing the content of
your slides, use phrases rather
then full sentences, with the
possible exception of short direct
quotes.
Use phrases rather than full
        sentences
Rules about Bullet Points
•   Use bullet points sparingly.
•   If using bullet points, be sure they are less than six words long.
•   They are less then six sentences in your slide.
•   Your audience will try to read all the bullet points and not listen to you.
•   The more bullet points you add the more your slide starts to fill up and
    eventually your font will start to decrease because your only allowed so
    much room.
•    And the more you add to your slide the more your audience will become
    overwhelmed.
•   And I’m going to add another bullet just to make my point that you should
    use bullet points sparingly.
•   Annnd try to keep your bullets simple like with a dot, dash, asterisk, or
    small block.
•   No skulls or fingers or smiley faces.
•   At this point my font is at 20.
Use bullet points sparingly!
Rules about headers
• Eliminate headers when possible
• Except if used to communicate the message
98% of headers are redundant
 1




0.5




 0
         Redundant headers   Useful headers
Highlight or change chart format
               10th Qtr   Sales
   9th Qtr       2%
     5%                       0%


                                  1st Qtr
                                   14%
                                                 2nd Qtr
             8th Qtr                               6% 3rd Qtr
              18%                                        2%
                                                      4th Qtr
                                                        2%

                                            5th Qtr
                                             11%
              7th Qtr
               26%
                                  6th Qtr
                                   14%
Less cluttered and highlighted
                                          Sales
10th Qtr        1
                                                             1st Qtr
 9th Qtr              2.8
                                                             2nd Qtr
 8th Qtr                                 10
                                                             3rd Qtr
 7th Qtr                                          15
                                                             4th Qtr
 6th Qtr                           7.9
 5th Qtr                     6.5                             5th Qtr
 4th Qtr        1.2                                          6th Qtr
 3rd Qtr        1.4                                          7th Qtr
 2nd Qtr               3.2                                   8th Qtr
  1st Qtr                          8.2                       9th Qtr
                                                             10th Qtr
            0                5            10       15   20
BE PASSIONATE ABOUT YOUR TOPIC

1.   You control the message.

2.   The audience should focus on your
     words.
3.   The slides should enhance, not be the
     presentation.
4.   Bullet points are not passionate.
Creating an Effective PPT Presentation

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Creating an Effective PPT Presentation

  • 2. Research on Message Retention • According to research done at the Wharton Research Centre: – Only 10% of the message is retained if the presentation contains bullet points. – 50% of the message is retained if the presentation uses visual slides. – That’s an increase of five times the retention rate.
  • 3. Message retention increase when visuals are used 60% 50% 40% 30% 20% 10% 0% Bullets points Visual slides Wharton Research Centre
  • 4.
  • 5. Creating an Effective PowerPoint Presentation • Hints for a successful presentation: – Plan carefully – Do your research – Know your audience – Time your presentation – Practice your presentation – Speak comfortably and clearly
  • 6. Plan carefully  Do your research Hints for a    Know your audience Time your presentation Speak comfortably and { successful presentation: clearly Creating an Effective PowerPoint Presentation
  • 7. A logo can be distracting and pointless if on every slide Exclude distracting items This is not good!
  • 9. Promote readability This is not good!
  • 10. Promote readability This is good!
  • 11. Promote readability This is good!
  • 12. Rules about Font Selection • Select a sans serif font such as Calibri, Arial, Trebuchet, or Verdana • Limit your fonts to two, at most
  • 13. Select a sans serif font
  • 14. Calibri Garamond Arial Times New Roman Trebuchet Century School book Verdana Courier New
  • 15. Rules about Font Size • Always use fonts that are 24 pts. or larger • If you have a lot of information that you think is important and the audience just has to know! – Include it in your handout – Display only the highlights in your presentation
  • 16. Use fonts that are 24 pts. or larger
  • 17. Don’t have your image and text completely separated Create a unified and visual message The picture is funny and makes a point but the quality is horrible. Avoid Clip Art…its garbage, dated, and unprofessional
  • 18. Use high quality photos and incorporate your text Note: The more hq photos on a slide will make ppt run slow Tip: Google wallpaper, high resolution or HQ
  • 19. When preparing the content of your slides, use phrases rather then full sentences, with the possible exception of short direct quotes.
  • 20. Use phrases rather than full sentences
  • 21. Rules about Bullet Points • Use bullet points sparingly. • If using bullet points, be sure they are less than six words long. • They are less then six sentences in your slide. • Your audience will try to read all the bullet points and not listen to you. • The more bullet points you add the more your slide starts to fill up and eventually your font will start to decrease because your only allowed so much room. • And the more you add to your slide the more your audience will become overwhelmed. • And I’m going to add another bullet just to make my point that you should use bullet points sparingly. • Annnd try to keep your bullets simple like with a dot, dash, asterisk, or small block. • No skulls or fingers or smiley faces. • At this point my font is at 20.
  • 22. Use bullet points sparingly!
  • 23. Rules about headers • Eliminate headers when possible • Except if used to communicate the message
  • 24. 98% of headers are redundant 1 0.5 0 Redundant headers Useful headers
  • 25. Highlight or change chart format 10th Qtr Sales 9th Qtr 2% 5% 0% 1st Qtr 14% 2nd Qtr 8th Qtr 6% 3rd Qtr 18% 2% 4th Qtr 2% 5th Qtr 11% 7th Qtr 26% 6th Qtr 14%
  • 26. Less cluttered and highlighted Sales 10th Qtr 1 1st Qtr 9th Qtr 2.8 2nd Qtr 8th Qtr 10 3rd Qtr 7th Qtr 15 4th Qtr 6th Qtr 7.9 5th Qtr 6.5 5th Qtr 4th Qtr 1.2 6th Qtr 3rd Qtr 1.4 7th Qtr 2nd Qtr 3.2 8th Qtr 1st Qtr 8.2 9th Qtr 10th Qtr 0 5 10 15 20
  • 27. BE PASSIONATE ABOUT YOUR TOPIC 1. You control the message. 2. The audience should focus on your words. 3. The slides should enhance, not be the presentation. 4. Bullet points are not passionate.

Editor's Notes

  1. This slide is not effective visually; the audience can read the text more quickly than the speaker can discuss it, resulting in confusion and boredom.
  2. This slide is better because it uses a visual display and the heading outlines the main message. But it lacks an emotional connection to improve message retention.
  3. This slide is the best example because it clearly displays the message and gets the audience’s attention. The accompanyinghandout should provide details.
  4. Strive for simplicity and readability. Most PPT templates contain distracting elements such as borders or shading that can detract from your message. Try and create a template of your own.
  5. Choose color combinations that make it easy for the audience to read your slides.
  6. Room with lights on or considerable ambient light, then dark text on a light background
  7. Darkened room then light text on a dark background.