1. Definition of sales Promotion
Sales promotion is the short-term incentive to the trade or consumer to induce purchase of the
product. Sales promotion is short-term incentive to encourage purchase or sale of a product or
service.
Sales promotion is an activity or material that offers consumers, sales persons or resellers a
direct inducement for purchasing a product. Sales promotion refers to those promotion
activities other than advertising, publicity and personal selling-which stimulates interest, trial or
purchase by final customers or others in the channel. Sales promotion are those activities
others than personal selling, advertising and publicity that stimulate consumer purchasing and
dealer effectiveness.