The document discusses how product managers and designers can innovate. It suggests questioning assumptions, releasing experiments, and nurturing an experiment library. It also recommends creating bridges by proving value through small, high-impact work and being responsive to others. The goal is to introduce new methods or solutions with measurable impact, like increasing a metric by 180%, and to continually foster innovation.

1. Sunny with a Chance of Innovation
#FOWD San Francisco 2015

2. Audrey An Alexa Roman
@audreybeans @calexity

3. @audreybeans @calexity#FOWD

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Why are we talking about innovation?

5. Source: Seattle Times

6. @audreybeans @calexity#FOWD
we think of it like weather

8. @audreybeans @calexity#FOWD

9. @audreybeans @calexity#FOWD
fight corporate antibodies!

10. @audreybeans @calexity#FOWD
introducing new methods or solutions into
an established space with a measurable impact.

12. @audreybeans @calexity#FOWD
How can product managers and
designers innovate?

13. @audreybeans @calexity#FOWD

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goals and constraints

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product managers Designers

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product managers Designers

19. @audreybeans @calexity#FOWD
1) Question, release, repeat
2) Nurture an experiment library
3) Create bridges and advocates

20. @audreybeans @calexity#FOWD
Question, release, repeat

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Maintenance Story
Experiment Story
Experiment Metrics Chore
Production Enhancement

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Experiment Code Analytics WinnersUsers
Production Code
Optimizely

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nurture an experiment library

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What we’ve learned
what we want to learn
How we’ll learn it

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High Impact
High Effort
Low Impact
Low Effort

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Create bridges and advocates

29. Create a core team

33. @audreybeans @calexity#FOWD
product managers Designers

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1) prove your weight in gold
2) micro work, macro impact
3) answer the phone

35. @audreybeans @calexity#FOWD
prove your weight in gold

39. @audreybeans @calexity#FOWD
micro work, macro impact

42. @audreybeans @calexity#FOWD
answer the phone

43. @audreybeans @calexity#FOWD

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before after
5% 14%

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INCREASE 180%

48. @audreybeans @calexity#FOWD

49. @audreybeans @calexity#FOWD
back to the weather

50. Source: AP

51. @audreybeans @calexity#FOWD
go forth and create a core team

52. Source: Mobile Home Safety

53. thank you