Target audience

1. Target Audience – House Music
It isdifficulttoclassifythe audience of house musicbecauseitisa genre of musicdesignedforthose
wholike todance.This issomethingwhichisenjoyedbypeople of all ages.However,these days
house musicismost commonlyfoundinclubsandat festivals;bothof these locationswouldassume
that the audience isof those withinthe age bracket16-24. Thisisdue to regulationsdifferent
countrieshave,forexample inEnglandthe age restrictiontoenteraclub is18 but inEuropean
countriesthe age restrictionisoften16. Thiscouldsuggestthatthose wholistentohouse music
have commoninterestsof dancing,clubbingon
weekends.The diagramcontainssome statistics
obtainedbyNielsenEntertainment,anditisclearthat
house music/EDMismost popularwithinthe age
bracketof 18-24. Thisresearchalsosuggeststhat EDM
ismost popularwithinamale audience asthere isa
higherpercentage of malesthanfemalesforall age
groups(ignoringhe age bracketof 50+) whichhad
relativelylowpercentagesof EDMlistenersanyway.
Additionally,the diagramssuggestthathouse music is
mostpopularamongststudentsasthe highest
percentage of EDMlistenersare in‘some college’.
Those whoare incollege alsofitintothe age bracketof
18-24, so thisresearchstronglysuggeststhatthe target
audience of house musicispredominatelymale
studentswithinthe age bracketof 18-24.
House musicisa genre whichisbestenjoyedincrowdsaseveryone isable todance withone
another,andthismay be why itis a populargenre inclubs andfestivals.Thisisbecause of the
atmosphere createdbyloudmusicanda group of people simultaneouslyenjoyinganddancingto
the musictogether. Thismaybe whymanysongsof thisgenre are releasedwithinthe summer
monthsas studentshave lotsof free time togo to clubsandvisitfestivals.