1. ROLE OF MEDIA:
EXPLAIN HUMAN TRAFFICKING
•CHALLENGED TO PROVIDE QUALITY, SENSITIVE COVERAGE
•PUBLIC CONFUSED BY DEFINITION, AWARENESS LOW
•CONNECT WITH VIEWER: HOW DOES THIS RELATE TO ME?
2. ROLE OF MEDIA:
GIVE A VOICE TO VICTIMS
•PERSONAL, HIGHLY VISUAL STORIES ARE REMEMBERED
•UNIQUE PERSPECTIVE ONLY VICTIMS CAN BRING
•HIGHLIGHT STRUGGLES AND RECOVERY
•RESPECTFUL COVERAGE GIVES HOPE, INSPIRES CHANGE
3. ROLE OF MEDIA:
TELL VIEWERS WHAT CAN 'YOU' DO
•TOLL-FREE HOTLINE NUMBER: 1-888-373-7888
•LOOK FOR SIGNS IN YOUR COMMUNITY
•HIGHLIGHT REAL PEOPLE INVOLVED IN THE FIGHT
4. ROLE OF MEDIA:
WHAT CAN WE DO BETTER?
•HIGHLIGHT MORE ARRESTS, PROSECUTIONS
•'HOOK' FAMILIES AT HOME WITH STORIES OF VICTIMS WHO ARE
RELATABLE
•HIGHLIGHT REDUCE DEMAND CAMPAIGNS
