MARGINALIZATION (Different learners in Marginalized Group
Art Deco Style: Geometry, Ornamentation and Machine Age Imagery
1. Art Deco
Art deco refer to a style that spanned the boom of the roaring 1920s and the bust of the depression-ridden 1930s.
Appeared in France after WW1. An eclectic style that combines traditional craft motifs with Machine Age imagery
and materials. An architecture of ornament, geometry, energy, retrospection, optimism, color, texture, light and at
times even symbolism is a description of Art Deco by Patricia Bayer. Art Deco emerged from the interwar period.
The ornamentation focused on geometry, machinery, botany, nationalism and color.
The first use of the term Art Deco have been attributed to architect Le Corbusier. Art Deco was a globally popular
style and affect many areas of design - architecture, interior design, industrial design, fashion, graphic arts and
cinema. Art Deco was not labelled as a separate category from Modernism until 1966 retrospective on the 1925
exposition.
A style related to Art Deco is Streamline Moderne (or Streamline) which emerged during the mid-1930s. Streamline
was influenced by modern aerodynamic principles developed for aviation and ballistics to reduce air friction at high
velocities. Designers applied these principles to cars, trains, ships, and even objects not intended to move such
as refrigerators, gas pumps, and buildings.
Art Deco spire of the New India Assurance Building, Bombay, Wisdom, with Light and Sound Chrysler Airflow sedan; designed by Carl Breer; 1934 U.S. postage stamp
Chrysler Building in India: Master, Sarhe and Bhuta, 30 Rockefeller Center, NYC commemorating the
New York City; designed with N.G. Parsare, 1936 :Lee Lawrie, 1933 1939 New York
by William Van Alen; World's Fair, 1939
built 1928–30
1931 Philips radio, model 930A Cochise County Courthouse doors, Federal Art Project poster promoting Former Express Building (1939) in Manchester, designed by
Bisbee, Arizona, 1931. Architect: milk drinking in Cleveland, Ohio, 1940 Sir Owen Williams
Roy W. Place
Interior drawing, Eaton's College Street department store, Toronto, Canada
Antoine Bourdelle, 1910–12, Apollon et sa méditation entourée des 9 muses (The Meditation of Apollo and the Muses) , bas-relief, Théâtre des Champs Elysées, Paris.
This work represents one of the earliest examples of what would become known as Art Deco sculpture .