Talk given at Enterprise Ireland in Dublin on 1 May 2013

1. Using IP to build and grow innovative
businesses

2. or

3. The case for good lawyers

5. <Outline
>

6. 0.0 Survival Basics
1.0 Use the System
2.0 Break
The system

7. <0.0>

17. <1.0>

18. Intellectual Property is the
legal right to control the
results of creativity and
innovation

19. Intellectual Property
strategy is how you use the
intellectual property system
to your advantage

21. A sales pitch

22. €30

27. <Cloud>

29. 1940
1350
1158
745
579
425
337
313
258
252
180
151
144
144
91
90
64
43
31
27
26
0 500 1000 1500 2000 2500
United States
South Korea
China P.Rep.
Japan
Germany
Canada
United Kingdom
Sweden
Finland
Israel
Taiwan
Netherlands
India
Switzerland
Australia
Ireland
Singapore
Italy
Spain
Denmark
New Zealand
Belgium
Patent Applicants by Country
16540

30. 0 5 10 15 20 25
ACCENTURE GLOBAL SERVICES LTD (IE)
SKYPE LTD (IE)
BUSINESS OBJECTS SOFTWARE LTD (IE)
MARKPORT LTD (IE)
Toll Text International Ltd (IE)
CORVIL LTD (IE)
TRINITY COLLEGE DUBLIN (IE)
YOUGETITBACK LTD (IE)
HESNAN JOHN (IE)
SOFTMARK LIMITED (IE)
Changing Worlds Ltd (IE)
MOBILEAWARE TECHNOLOGIES LTD (IE)
IE,
IE,
Cloud: Irish Assignees

32. <Games>

34. Zynga Case Study
• February 2012: No patents
• March 2012: acquires 38 patents
• October 2012: Partners with Bwin.party
• December 2012: Applies for Nevada licence
• January 2013: >100 patents and applications

35. Slot Machine

36. Team play of slot machines

37. Size of Patent Portfolio Companies
>1000 IGT, Aruze, WMS industries
101 – 1000 Zynga, Lottomatica (via Gtech), Scientific
Games, Walker Digital
11 – 100 Playtech
1 – 10 Bwin, Amaya, OnGame, TabCorp,
Ladbrokes
0 or unknown Weswit, GVC Holdings

38. <Patents>

39. Top Assignees: Publication Count

41. R&D Grants
R&D Credits
Capital
Allowance

42. DOMESTIC INVENTORS FOREIGN INVENTORS
Held Locally Held Overseas Held Locally
Acquisition by foreign firm
with investment in R&D
Third level focus on
patenting
Small local tech sector
Government incentives to
foreign firms to engage in
R&D activities
Incentive switch from
manufacturing to R&D
Extension of corporate IP
strategy
Local or Global HQ relocation
Acquisition of IP assets
Global structures
Source: Internal Research 2007-2012 publications

43. “Other” sectors
• Fashion
• Architecture
• Furniture
• Construction
• Animation
• Games

44. <2.0>

45. Never doubt that a small startup can take on a huge
monopoly. Indeed, it is the only thing that can.

46. Policy and governance will be as important as technology
in shaping what the market looks like in the coming years.

47. And that, of course, will shape how impactful our
portfolio companies are, and that will ultimately shape
our returns.

50. I’ve started to believe the leverage in the
“sharing economy” will be in opening
regulated industries.
Christina Cacioppo
http://www.christinacacioppo.com/blog/2013/04/03/sf-things/

51. [t]he challenges of the connected future are less technical and
more legislative, political and philosophical.
http://gigaom.com/2013/03/17/uber-data-darwinism-and-the-future-of-work/

52. https://speakerdeck.com/nickgrossman/peer-progress-and-regulation-2-dot-0

54. We already know this

55. Ryanair

58. <e.g.>

61. http://www.analysisgroup.com/uploadedFiles/Publishing/Articles/Lerner_Fall2011_Copyright_Policy_VC_Investments.pdf

63. €40 Billion per year
Fosters civic and social
participation
Massive efficiency gains
Solves Societal Challenges

65. Data/Privacy/OpenData

68. <no brainer>

72. Access to Justice
Privacy
Open Data
Public Participation
Access to
Information
Information Society

73. <Conclusion>

74. Total Solutions Game Changers
Vendors Specialists
UniquenessLow High
Importance

75. Total Solutions Game Changers
Vendors Specialists
UniquenessLow High
Importance
0.0 1.0
2.0

76. Total Solutions Game Changers
Vendors Specialists
UniquenessLow High
Importance
0.0 1.0
2.0

77. fred.logue@newmorningip.com
+353 (0)1 254 2340 l www.newmorningip.com l @newmorningip