Often hear that an IP right allows the owner to prevent someone using their IPOf course this is correct but the IP right is far richer that that.It’s a bit like saying a property right gives you the right to prevent someone coming onto your land or into your building but obviously property rights are far more that that.IP can be use a very effective tool to control the results of creativity and innovation. Preventing use is one thing but it also allows you to permit use, to move the results around in a safe and profitable way etc.
Using IP to build and grow innovative businesses
Using IP to build and grow innovativebusinesses
Zynga Case Study• February 2012: No patents• March 2012: acquires 38 patents• October 2012: Partners with Bwin.party• December 2012: Applies for Nevada licence• January 2013: >100 patents and applications
DOMESTIC INVENTORS FOREIGN INVENTORSHeld Locally Held Overseas Held LocallyAcquisition by foreign firmwith investment in R&DThird level focus onpatentingSmall local tech sectorGovernment incentives toforeign firms to engage inR&D activitiesIncentive switch frommanufacturing to R&DExtension of corporate IPstrategyLocal or Global HQ relocationAcquisition of IP assetsGlobal structuresSource: Internal Research 2007-2012 publications
“Other” sectors• Fashion• Architecture• Furniture• Construction• Animation• Games