Mobile live streaming apps like Periscope and Meerkat allow users to broadcast live video from their smartphones. This poses challenges for traditional broadcasters, as anyone can livestream events without permission. Some broadcasters fear it could undermine their business model. However, others see an opportunity to embrace the technology. Networks could provide extra context around livestreams to add value over amateur broadcasts. Politicians also use these apps to connect with voters without traditional media filters. Overall, broadcasters will need to adapt to stay relevant in a world where livestreaming is ubiquitous.

1. Technology
112 | GlobeAsia June 2015
W
hen Katy Perry set out to promote her
new Epix concert movie she embraced
live streaming app Periscope in a big
way. Live streaming the film’s opening and post
show Q&A was just the start. For many, this was
their first introduction to the concept of live video
streaming.
Apps like Periscope (now owned by Twitter)
and Meerkat allow anybody with a smartphone
to livestream anything they’re viewing, any-
where. Understandably controversial - particular-
ly among broadcasters and content owners - Katy
Perry for her part has gone all in with the service.
Perry was not shy with her views. When
asked by Mashable about the rise of live video
streaming and its obvious drawbacks, Perry re-
sponded with “you’ve got to embrace the future
or you’re left behind. I embrace them mostly as
long as they’re not obtrusive.”
Others are not so sanguine. When Mets
owner Fred Wilpon first learned of the existence
of Periscope at a recent Q&A session, he literally
almost jumped out of his seat as he began to pro-
cess the horrific implications of fans livestream-
Periscope and Meerkat:
Why broadcasters should stop worrying
and learn to love mobile streaming

2. June 2015 GlobeAsia | 113
fuls Carly Fiorina and Jeb Bush have
all used these apps to create a sense of
immediacy and transparency among
their supporters.
Fortunately for these politicians
the apps are also a hit with the coveted
18-24 age group demographic that
politicians are trying hard to engage.
Almost 60% of Snapchat’s users are in
this age range and politicians like Rand
Paul intend to take full advantage of
the reach.
Broadcast journalism’s only true
counterpoint to live video streaming
is to double down and turn its Achilles
heel into a strength. The fact is that the
news is not just a string of videos tied
together. Its analysis, the narrative and
the curated aspect of the videos adds
the value. Networks could do quite
well if they were able to focus on those
aspects of their business that the aver-
age person with a smartphone cannot
attempt.
Take MSNBC correspondent Kasie
Hunt for example. Hunt first used the
Meerkat app to stream a live news con-
ference from the White House briefing
room. Hunt’s approach is instructive to
other networks because she engaged
viewers by enhancing their experi-
ence. Hunt could provide her viewers
with a backroom view of the corridors
of power because she had access most
people just don’t, and this is a good
way to stay relevant.
When movie studios found
themselves up against pirates and
high-quality online streaming, they
Jason Fernandes
Tech commentator and the founder of SmartKlock.CLOUDFRONT.NET
Nothing the news channels do makes any difference if
people just hold a camera up to a television screen and
livestream copyrighted content.
ing events at his games. The National
Hockey League for its part has banned
the use of apps like Periscope and
Meerkat by fans.
Probably most concerned are
traditional broadcasters like Sky and
HBO. If the explosion of Periscope has
driven TV cameramen to Zoloft, media
executives are not far away. Televi-
sion’s strength as a medium has been
slowly eroding anyway in the YouTube
age. Live streaming apps like Periscope
and Meerkat endanger the most de-
pendable cash cow - live events. Leav-
ing that aside, the potential for copy-
right issues alone are enough to make
media executives view this is as their
industry’s “Napster” moment.
Nobody can say for certain which
of the two reactions, Perry’s laissez
faire attitude or Wilpon’s “the sky
is falling” terror reaction will prove
more appropriate once all the dust
settles, but one thing’s for sure: to stay
relevant broadcasters will have to
choose to either embrace the technol-
ogy and evolve or die.
Disruptive innovation is messy
Mobile live streaming apps have given
everybody the ability to stream events
happening almost anywhere anytime
as long as they have an internet con-
nection. This is more a product of the
timely intersection of the mass prolif-
eration of smartphones with cameras
and reliable internet access then the
apps themselves.
Smartphones were bound to have
this capability sooner or later. The cor-
rect next step would be for networks
to consider how they can use this new
medium to enhance their coverage
rather than allowing it to cannibalize
their business.
To be clear, if broadcasters go
about it as business as usual, Periscope
and Meerkat could easily erode view-
ership. The main attraction of live
streaming for content creators is the
lack of filter. Video streaming apps
allow musicians to connect with fans
and political candidates with their vot-
ers, all without filtering their message
through media lenses.
Politicians in the US like Iowa
Governor Terry Branstad and Senator
Rand Paul and even presidential hope-

3. Technology
114 | GlobeAsia June 2015
tion awards ceremony as an incidence of possible
copyright violation.
In fairness the accusations were hotly contest-
ed by Ustream and the company made some valid
points but one can see why some might view the
technology with skepticism. Live video streaming
also presents a unique set of challenges because
the software has to analyze and determine con-
tent with a high degree of accuracy almost instan-
taneously. A tall order with current technology.
Broadcasters: time to embrace fear
There’s no question that the copyright issues will
have to be resolved one way or the other but be-
yond that, mobile livestreaming is here to stay. It’s
going to be very difficult for venues to make rules
when all people need to do to break them is to
whip out their phones and start filming.
Broadcasters are best combating this by co-
opting it. Television will just have to embrace the
medium and use it to provide a better service
now that there’s more competition from practi-
cally anybody with a smartphone.
Broadcasters are probably not imagining
things if they sense video streaming apps like
Periscope and Meerkat casting sidelong homi-
cidal glances in their direction. After all, they say
video killed the radio star. If broadcasters play
their cards right though and embrace these apps,
they could not only survive but thrive in a post-
livestreaming world.
responded with box sets with extra features like
in-depth analysis and behind-the-scenes content.
Networks should do the exact same thing. If they
focus on their strengths, they are unlikely to face
much competition from amateurs with smart-
phones.
HBO’s Mayweather/Pacquiao fight
The biggest problem for news channels and one
that I anticipate will continue to plague them for
the foreseeable future is that nothing they do
makes any difference if people just hold a camera
up to a television screen and livestream copy-
righted content.
This emerged as a major issue during the
Floyd Mayweather/Manny Pacquiao fight broad-
cast by HBO in early May. Many were justifiably
upset that some had paid $100 to watch the fight
while others were using apps like Periscope and
Meerkat to watch it for free. One can only imag-
ine how Sky Box Office, which recently shelled
out £3 million for “exclusive rights” to screen the
fight felt about these online pirates.
It didn’t help matters when CEO of Twitter
Dick Costolo sent out a tweet (And the winner
is... @periscopeco) after the fight that seemed to
endorse piracy on Periscope. Costolo later clari-
fied that he was misunderstood and that he was
referring to pre-fight coverage, but nevertheless
copyright violations remain a huge problem for
these apps.
Periscope CEO Kayvon Beykpour said that
he had a special team in place on fight night to
handle these take-down requests and that the
system worked pretty well. Still much remains to
be done in this area.
Ustream CEO Brad Hunstable weighed in
on the issue in an article in online outlet The
Verge recently saying “We use a combination of
processes and technologies (mostly internally
developed) for take-downs that we’ve found more
effective than an automated ID tool for this type
of live event.” Hunstable said his software can
identify copyrighted content within 10 seconds.
This all sounds like a slam dunk unless you
start wondering if the name Ustream sounds a bit
familiar. It should. The last you heard of Ustream,
the organizers of the Hugo Awards were blaming
it for botching up their livestreaming event. Ap-
parently Ustream kicked the Hugo Awards stream
offline when it mistakenly registered a clip from
a movie used during the prestigious science fic-
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5. A Media Holdings Publication8 | GlobeAsia June 2015
Columnists
18 Paulius Kuncinas
Indonesia bourse targets
growth despite headwinds
20 Steve Hanke
Venezuela: No rule of law,
bad money
24 Jamil Maidan Flores
Saving Mary Jane: Quiet
diplomacy postpones a date
with death
108 Wuddy Warsono
Lessons from the Himalayas
112 Jason Fernandes
Periscope and Meerkat:
Why broadcasters should
stop worrying and learn to
love mobile streaming
126 Scott Younger
Update on renewables
128 Keith Loveard
Hijacking the national
interest
contentsVOLUME 9 NUMBER 6 / JUNE 2015
companies
98 The internet, from rethinking
the supply chain to ammunition
for the AEC
GlobeAsia talked to Alison Kennedy,
Accenture Strategy managing director in
ASEAN about the changes to society and
purchasing habits, the obstacles and the
opportunities to the nation’s economy.
100 Time for tea
Coffee shops abound but now Jakarta
has two fine tea cafés where patrons
can savor teas from the world’s best tea
estates.
102 Omega: Past, present and future
GlobeAsia visited the Omega Museum in
Bienne, Switzerland, for a glimpse of the
brand’s legacy, matched by an interview
with Stephen Urquhart, the brand’s CEO,
to understand where Omega is today and
where it’s headed in the future.
104 WIKA: Aiming for a bigger
international role
Wijaya Karya has carved its name on
the hall of fame of Indonesia’s best
construction companies. With its record of
excellence firmly established in Indonesia,
Wijaya Karya has a strong foothold to
launch deeper into the international arena.
Interview
107 Thailand investment bridge
Over 40 small and medium enterprises
(SME) from Thailand sought out
Indonesian trade partners in a business
forum and matching event held by
the Thai Trade Center, Jakarta, (TTC) in
conjunction with GlobeAsia.
special report
116 Made in Poland
Poland is aggressively looking to grab a
share of the Indonesian market with the
tag line “Made in Poland,” promoting its
expertise in manufacturing machinery and
equipment for the mining, construction,
agricultural and defense industries. Its
business delegations will visit the country
this year.
baselworld special
120 Hublot 10 years
Big Bang collection: Blinged bang.
EVENT
130 Indonesia-Thailand
Towards AEC 2015
In anticipating the ASEAN Economic
Community (AEC) which will be
implemented later this, member
countries are strengthening partnership
in the region as well as exploring more
business opportunities
Back Page
120 BTN Building
excellence firmly establis
Wijaya Karya has a stron
launch deeper into the in
120
104

6. 10 | GlobeAsia June 2015
W
ealth creation in Indonesia
is continuing to grow
unabated. GlobeAsia’s
ninth edition of the 150 Richest
Indonesians will I am sure be well
received by readers eager to see who
has made more money over the past
12 months.
The Rich List, however,
serves another function as well. It
demonstrates that entrepreneurship
across the economy is alive and well.
Every year over the past eight years,
we have observed, interviewed,
researched and written stories about
Indonesian entrepreneurs who are
making their mark on this nation.
The Rich List is thus the culmination
of our work over a whole year.
It is well known that
entrepreneurs are critical in economic
expansion. They create new jobs by
taking risks and expanding into new
businesses. As our Rich List illustrates,
Indonesian entrepreneurs continue to
do well across the whole spectrum of
the economy.
Although there has been a
significant fall in the natural
resources sector as a result of
slumping global commodity prices,
consumer spending has continued
to grow and construction is picking
up. Property players have also done
well as a growing middle class seeks
better quality housing.
Indonesian conglomerates on
the whole have therefore done
well. Despite their size, many
remain nimble and flexible and are
able to quickly adapt to changing
environment. This is borne out
in a study conducted by Bain &
Company titled “Teaching Dinosaurs
to Dance.” In most of the world,
conglomerates are struggling and
are on the decline but in Southeast
Asia, they are thriving.
Editor’s Note
Editorial
Editor in Chief
Shoeb Kagda
Managing Editor
Yanto Soegiarto
Deputy Editors
Muhamad Al Azhari
Editor at Large
John Riady
Senior Editor
Albert W. Nonto
Denverino Dante
Contributing Editors
Farid Harianto
Steve Hanke
Scott Younger
Contributors
Suryo Bambang Sulisto
Wijayanto Samirin
Frans Winarta
Jason Fernandes
John Denton
Special Columnist
Jamil Maidan Flores
Reporters
Vanesha Manuturi
Dion Bisara
Copy Editor
Geraldine Tan
Art, Design and Layout
Gimbar Maulana
Elsid Arendra
Agustinus W. Triwibowo
Nela Realino
Wulan Tagu Dedo
Rudi Pandjaitan
Senior Photographers
M. Defrizal
Suhadi
Production
Assistant
Danang Kurniadi
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The power of entrepreneurship
The report notes that not only
are conglomerates in this region
outperforming their peers in the
developed economies, they are
also consistently delivering higher
shareholder value than companies
that focus on a single business.
Total shareholder value is a very
good measure of wealth creation,
notes Jean-Pierre Felenbok, one
of the authors of the report and
a partner at Bain & Company. In
an emerging economy such as
Indonesia, conglomerates will
continue to play a front line role in
economic development.
This is good news for Indonesia.
As long as entrepreneurs remain free
to pursue opportunities, they will
create wealth for themselves but also
contribute to lifting living standards
for all Indonesians. The GlobeAsia
150 Rich List is a celebration of the
power of entrepreneurship to make
a meaningful difference to the life of
the nation.
Shoeb Kagda
Editor in Chief
shoeb@globeasia.com
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