Creating a Healthy and Productive eReputation 2011 - Crown Point High School

607 views

Published on

This was a presentation for Crown Point High School career program. The kids did a great job and really took well to the advice. We should be helping all of our kids out there lead a life toward Social Responsibility!

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
607
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Creating a Healthy and Productive eReputation 2011 - Crown Point High School

  1. 1. (877) 59 - COACH (592-6224)Creating a Healthy andProductive eReputation using Facebook LinkedIN Twitter and more….
  2. 2. (877) 59 - COACH (592-6224) Dean DeLisle – Social Media Coach• Founder and CEO of Forward Progress• Founder of MYeReputation.com• Over 25 years in Business Coaching and Training• Campaign Development in Social Media• Call Center, Internet, eMarketing, Event Management,• Lead Generation, Web Seminars, eSelling• Trained over 40,000 People in 35 Countries• Over Two Billion Dollars Sales, 50 Million Leads, Coach and Trained Thousands of People using Internet Based Lead Generation• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Coaching, Educational, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..
  3. 3. (877) 59 - COACH (592-6224) Growing NumbersInteresting Facebook Stats• More than 700 million active users• 50% of all active users log on to Facebook in any given day• More than 35 million users update their status each day• More than 60 million status updates posted each day• More than 3 billion photos uploaded to the site each month• More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week• More than 3.5 million events created each month• More than 3 million active Pages on Facebook• More than 1.5 million local businesses have active Pages on Facebook• More than 20 million people become fans of Pages each day• Pages have created more than 5.3 billion fans
  4. 4. (877) 59 - COACH (592-6224) Growing Numbers• LinkedIn Has Over 120 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 1 million new members a week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 1 million companies have a company page OVER 1,000 to 1
  5. 5. (877) 59 - COACH (592-6224)• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”
  6. 6. (877) 59 - COACH (592-6224)STUDENTS• School Clubs• Health Club• Sports• Theater• Fan ClubsYOUR PARENTS• CityCountry Clubs• Chambers• Organizations• Charities• Religious• Network Groups
  7. 7. (877) 59 - COACH (592-6224)• Think about Recommended “IN” – Why? 2 OLD – 2 NEW
  8. 8. (877) 59 - COACH (592-6224) They Work because. . .• They do all the things “Traditional” Social Networks do……Plus…. • Save Time and Money • NO Travel • Connect to More People • Wider Reach • Target Groups • Build Communities • Do Research • Create “BUZZ”! • Generate lowest cost per lead available* * Referrals – Referrals - Referrals
  9. 9. (877) 59 - COACH (592-6224)• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU? Dean Sue Pat Mark
  10. 10. (877) 59 - COACH (592-6224)• Personal Challenge?• Business• Academic
  11. 11. (877) 59 - COACH (592-6224)Your ONLINE eReputation is Permanent!
  12. 12. (877) 59 - COACH (592-6224)Your ONLINE eReputation is Permanent!
  13. 13. (877) 59 - COACH (592-6224) Your ONLINE eReputation is Permanent! Be Aware of:• Too Much Drama• Keep it Real• PicturesVideos• “Smart” Conversations
  14. 14. Outcome!RECENT ARTICLES SOCIAL SITESCOMPANY SITES
  15. 15. (877) 59 - COACH (592-6224) Business• Build your professionalpersonal network• Get your business known• Generate leads• Re-connect to old customers• Find new markets• Promote yourself• Promote your product or service• Gain TRUST and Credibility• Find a new job – or have one find you!• The list goes on……..
  16. 16. (877) 59 - COACH (592-6224) Personal• Build your personal network• eReputation• Find a new job – or have one find you!• Re-connect to old friendsfamily• Find new friendsfamily• Charity connections• Support• Build your own cause• The list goes on……..
  17. 17. (877) 59 - COACH (592-6224)Personal
  18. 18. (877) 59 - COACH (592-6224) AcademicEducation• Research• Health• Family• Relationship• Work• Anything!
  19. 19. (877) 59 - COACH (592-6224)• Think about“Recommended In” – ……Then what if? Dean Kim Bev Dan Bob Joe Pat Karen Beth Dave Sam
  20. 20. (877) 59 - COACH (592-6224) Dean Joe Ron Bob Evelyn Dyer Lansing Al Calumet CityDan Facebook Twitter Del.icio.us Digg Joe Mary - Alan Customers Coaches Sales LinkedIN Neighbors H i gEDChamber BLOG BLOG BLOG BLOG My Space h Monique - LS BLOG BLOG m l e a m n BLOG d b Based on time and experience e r s member member most of us can only reach a member member limited audience…. member member member
  21. 21. (877) 59 - COACH (592-6224) Dean Joe Ron Bob Evelyn Dyer Lansing Al Calumet CityDan Facebook Twitter Del.icio.us Digg Joe Mary - Alan Customers Coaches Sales LinkedIN Neighbors H i gEDChamber BLOG BLOG BLOG BLOG My Space h Monique - LS BLOG BLOG m l e a m n BLOG d b It’s about the people you e r s member member can’t see! member member member member member
  22. 22. (877) 59 - COACH (592-6224)Lawyers Business OwnersAccountants PartnersConsultants Financial ServicesMembership Orgs Professional ServicesInsurance Medical ProfessionalsReal Estate StudentsAssociations Job SeekersAuto Dealers RecruitersSports ManufacturersWeb Developers Technology AND MANY MORE…………………………
  23. 23. (877) 59 - COACH (592-6224)ASK!
  24. 24. (877) 59 - COACH (592-6224)Determine what you have that might be of interest! What do you already have?• What Information do you already have? • Information, Brochures, Sell Sheets, Instruction Sheets • LinkedIN – Plaxo – Org Site – Personal Site - Blog • Photo’s or Sales Videos, Personal Videos, Event Videos • YOUTube – Org Site – Facebook - Vlogs (Video Blog) • Power Point, Training, Sales, Marketing, Anything • Slideshare – Org Site • Articles, Monthly Newsletter, Events, Charities, Memberships • EZineArticles – Article99 – FastPitch – Org Site – Blog• Then why not leverage what you have to promote or connect yourself and your cause?
  25. 25. (877) 59 - COACH (592-6224) Profile Creation• This is your Welcome Mat to the WWWORLD! • Like company website• Be complete and accurate (company sites)• Target your profile to the reader• Link back to all associations and companies• Create “Relevancy”• Co-workers – professionals – clients vendors – partners – friends - fans!
  26. 26. (877) 59 - COACH (592-6224)
  27. 27. (877) 59 - COACH (592-6224)
  28. 28. (877) 59 - COACH (592-6224)
  29. 29. (877) 59 - COACH (592-6224)Worried?
  30. 30. (877) 59 - COACH (592-6224)Worried?
  31. 31. (877) 59 - COACH (592-6224)Worried?
  32. 32. (877) 59 - COACH (592-6224)Worried?
  33. 33. (877) 59 - COACH (592-6224) Worried - Remove!Connections will not be notifiedthat they have been removedfrom your connections list.They will be added to your list ofImported Contacts just in caseyou want to re-invite them at alater date.Only the member that breaks theconnection can re-initiate thatconnection.
  34. 34. (877) 59 - COACH (592-6224)• INVITE PEOPLE YOU KNOW • Make sure you know them! • Connect • Value Campaign • Event basis • Group hunting
  35. 35. (877) 59 - COACH (592-6224)• Blogging - If you can……. • Type an email • Start a conversation • Ask a questions • Take advice • Give advice • ……………………….. Then you can Blog!
  36. 36. (877) 59 - COACH (592-6224)
  37. 37. (877) 59 - COACH (592-6224)
  38. 38. (877) 59 - COACH (592-6224)
  39. 39. (877) 59 - COACH (592-6224)
  40. 40. (877) 59 - COACH (592-6224) Find Relevant DiscussionsFinding Your Target in Groups
  41. 41. (877) 59 - COACH (592-6224)Finding Your Target in Groups
  42. 42. (877) 59 - COACH (592-6224)
  43. 43. (877) 59 - COACH (592-6224)
  44. 44. (877) 59 - COACH (592-6224) Video or Power Point• If you can talk you can do Video• If you give presentations now, you have Power Point• Pictures are worth a 1,000 words! YOUR• Programs you can use COMPANY • Camtaisia – GOTO Webinar – Movie Maker• Services you can use• Viral Effect
  45. 45. (877) 59 - COACH (592-6224)Facebook - Video
  46. 46. (877) 59 - COACH (592-6224) Event Notifications – Online and Onsite• If you do events this is a must!• Product or Service Announcements• Webinars• Chamber Events• Club meetings - Membership• Trade Shows• Grand Openings• Showings• Viral Effect – AGAIN!
  47. 47. PLUS WeCollected over2,000 emails!
  48. 48. Get Integrated!
  49. 49. Outcome!RECENT ARTICLES SOCIAL SITESCOMPANY SITES
  50. 50. Outcome!
  51. 51. (877) 59 - COACH (592-6224) Dean Kim Dan• Think about what if….. BevYou Post Articles, Pictures,Events, Videos and PPT? Bob Joe Pat Karen Beth Dave Sam
  52. 52. (877) 59 - COACH (592-6224)If You Do Nothing Else! 3 Things that will get you in the right direction…..1. Update and Maintain your Profiles2. Have good discussion..communicate!3. Have fun – smart fun!

×