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Using Social Sites to Engage Audiences About Pandemic Flu / Forum One Web Executive Seminar

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A Web Executive Seminar presentation describing how a government agency used a leadership blog and online communities to build awareness around pandemic flu and avian flu. The discussion includes tips on conducting research and measuring campaign success. The presentation was made by by Qui Diaz, a digital strategist at the 360° Digital Influence practice of Ogilvy Public Relations Worldwide and Stephanie Marshall, Director of Pandemic Communications at the Office of the Secretary, U.S. Department of Health and Human Services. The two presenters spoke at Forum One Communication's Web Executive Seminar on February 26, 2008. Learn more at: http://www.forumone.com/content/calendar/detail/2682. Contact Chris Wolz / cwolz@ForumOne.com.

Economy & FinanceHealth & Medicine
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Web Executive Seminars Social Sites for Social Good February 26, 2008 National Press Club Washington, DC Learn more: www.forumone.com/wes
Campaign Goal ,[object Object],+
Defining Your Audience ,[object Object],[object Object],[object Object]
Research is Imperative ,[object Object]
Assessing the Landscape ,[object Object],[object Object]
Daily Kos ,[object Object],[object Object],[object Object],[object Object],www.dailykos.com
Flu Wiki ,[object Object],[object Object],[object Object],www.fluwikie.com
FluTrackers.com ,[object Object],[object Object],www.flutrackers.com
Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Multimedia ,[object Object],[object Object],[object Object]
Criteria for Assessing INFLUENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
13 Contributing Bloggers
Inviting Advocates into the Conversation ,[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Measurement Ingredients ,[object Object],[object Object],[object Object],[object Object],Engagement & Reach ,[object Object],[object Object],[object Object],[object Object],[object Object],Word of Mouth ,[object Object],[object Object],Earned Media ,[object Object],[object Object],[object Object],[object Object],[object Object],Research Search Visibility
Maintaining Momentum ,[object Object],[object Object]
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Lessons Learned ,[object Object],[object Object],[object Object]
How to use social media for WOM today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LEARN MORE: www.forumone.com/wes Web Executive Seminars

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