MC ATC $20 - $16--- $12 -- - MR 1 50 100 Quantity What price should a competitive price- searcher firm charge with the cost and demand conditions depicted above if it wants to maximize its profi? O $12 O $16 $20 d) $24 Save All Ans Solution Select - D ........ $ 24 Fundamental principle of pricing strategies indicates that, cost of suppling a unit more ( marginal cost) cannot be more than revenue from selling it. In the diagram we see that MC = MR at 50 units of demand and vertical line cuts ATC at a price of 24. Thus profit maximization is possible only at a price of $ 24.