Costs and MC The figure to the right shows short-run cost and demand curves for a monopolistically competitive firm in the footwear market. revenue ATC AVC P. Which of the following statements describes the best course of action for the firm depicted in the diagram? The firm should minimize its losses by producing o, units and charging a price of Po The firm should exit the industry because its price is less than its average total cost The firm should minimize its losses by producing O A. Demand O B. MA O C. Quantity , units and charging a price of 2 The firm should minimize its losses by producing Q, units and charging a price of P1 O D. Click to select your answer Solution A monopolistically competitive firm maximizes profit or minimizes loss when it produce that level of output corresponding to which MR curve intersects MC curve. The given figure shows that MR curve is intersecting MC curve corresponding to QY level of output. Corresponding to this level of output, Price is P1, ATC is P2, and AVC is P0. Since, price is less than ATC, firm is incurring a loss. However, price is greater than AVC. So, Best course of action for firm in short-run is to remain in operation and minimize its losses by producing QY units and charging a price of P1. Hence, the correct answer is the option (D)..