Software has long been made for big business. This has hurt small business and needs to be fixed. Learn why we need to see a revolution in the software industry.

1. Software Needs a New
Mission: Helping Small
Businesses Thrive
Toby Scammell

2. Something happened on the way to software
eating the world….

3. …. small businesses got left behind. Way
behind.

4. It makes sense why. There’s more money to be made
selling software licenses to large companies with big
budgets and sophisticated teams.

5. We live in a digital world, and the
rate of change is increasing.
Businesses that have access to
technology make the leap into the
so-called “digital transformation”
and those who don’t, don’t.

6. In 2011, Womply was
founded to bring the
benefits of the SaaS
movement to mom-
and-pop shops.

7. It’s easy to believe the only
companies that matter are
Apple, Google, Amazon,
Facebook, and Microsoft...

8. So why is it important for
small businesses to succeed?

9. Nearly 58 million Americans - about half the
workforce - are employed by small
businesses.

10. Nearly 30 million businesses - or 99.95% of all domestic
companies - are considered small businesses; even if you
reject the U.S. Small Business Administration’s threshold of
less than 500 employees as small, there are 23 million sole
proprietorships and 20 million people working for companies
with less than 20 employees.

11. Since 1990, big businesses have eliminated
4 million jobs while small businesses have
added 8 million jobs.

12. 54% of all U.S. sales flow through small businesses.

13. Small businesses are truly
the fuel of the U.S.
economic engine.

14. Just think about a few of the ways
technology has changed
everything around small
businesses in recent years...

15. Local search apps like Yelp, Google, and
TripAdvisor have flipped how people find
small businesses.

16. Customer behavior has shifted away
from clipping coupons and toward
expecting deals to be delivered to
the inbox. 86% of people actually
want to receive promotional emails
from companies they visit at least
once a month.

17. Millennials are taking over the
workplace and expect work
communications to be delivered in a
messaging app.

18. We’re quickly moving into a future
where only small businesses that
make the digital leap will survive.

19. Ironically, these same technological
forces driving these changes for
small businesses can aid their
evolution.

20. Small businesses are
now adopting SaaS in
droves: 94% are now
using cloud services to
run their businesses, a
massive increase over
27% in 2011.

21. Change is the only constant for
small businesses trying to survive in
a world awash in technology.

22. Womply’s reason for existence will
always be to build technology
solutions that help small businesses
adapt to the constant flux of
technological change. Our mission
is to help small businesses thrive in
a digital world.