A revisualization of five key slides from the influential 2013 Internet Trends report from Mary Meeker. Created in collaboration with Beutler Ink.

1. Source: KPCB Internet Trends 2013
Ad It Up Although we spend a mere 6% of our media consumption time with
paper and ink, that space attracts 23% of all ad spending5 Things You Need to Know
from Mary Meeker's 2013
Internet Trends Report

2. iOS
Android
Windows Phone
Blackberry OS
Linux
Nokia Symbian
Other
Source: KPCB Internet Trends 2013
Get Smart
Global Smartphone Operating System Market Share, 2005 and 2012
Apple iOS and Android were invisible in 2005. Seven years
later, they dominate the smartphone market.
2005 2012

3. Source: KPCB Internet Trends 2013
On the other hand, we spend 12% of our time on mobile, but it attracts only 3% of ad spending
80% of the top 10 global Internet
properties are based in the US
Source: KPCB Internet Trends 2013
Yet, 81% of users of American Internet properties are based outside the US
Domained in the USA
Google
MONTHLY UNIQUE VISITORS (MMs)
0 200 400 600 800 1000 1200
Microsoft
Facebook
Yahoo!
Wikipedia
Amazon.com
Apple
Glam Media
Tencent
Baidu.com
US users
International users

4. Source: KPCB Internet Trends 2013
The State of Social “Which of the following
social media do you use?”
Facebook was the only major social media platform with declining usage in 2012
20%0 40% 60% 80% 100%
PERCENT OF RESPONDENTS
2012
2011

5. Source: KPCB Internet Trends 2013
Ad It Up Although we spend a mere 6% of our media consumption time with
paper and ink, that space attracts 23% of all ad spending
On the other hand, we spend 12% of our time on mobile, but it attracts only 3% of ad spending
0%
10%
~$12 BIL
Opportunity
in US
20%
30%
Print Mobile
23%
12%
3%
6%
% of Time Spent in Media vs % of Advertising Spending, US 2012
time spent
ad spend
%ofTotalMediaConsumptionTime
orAdvertisingSpending
Source: KPCB Internet Trends 2013
Ad It Up Although we spend a mere 6% of our media consumption time with
paper and ink, that space attracts 23% of all ad spending
On the other hand, we spend 12% of our time on mobile, but it attracts only 3% of ad spending
0%
10%
~$12 BIL
Opportunity
in US
20%
30%
Print Mobile
23%
12%
3%
6%
% of Time Spent in Media vs % of Advertising Spending, US 2012
time spent
ad spend
%ofTotalMediaConsumptionTime
orAdvertisingSpending

6. Source: KPCB Internet Trends 2013
The OS Shift
Global Market Share of Personal Computing Platforms by Operating System Shipments, 1975—2012
MarketShareofPersonalComputing
PlatformsbyOperatingSystems(%) Windows and Intel (Wintel) combined to dominate the
operating system market for two decades, but Apple and
Android lead across all computing platforms today
1975 1979 1983 1987 1991 1995 1999 2003 2007 2011
0%
100%
1983
Wintel - 25%
2012
Wintel - 35%
Other
TRS-80
Atari
Commodore
Amiga
Wintel
Apple
Android
10%
20%
30%
40%
50%
60%
70%
80%
90%
1998—2005
Wintel - 96%
-61%+71%