Lecture given to Communication Arts students at Otis College of Art & Design. A survey of current tools and methods used to define one's online profile.

1. web presence 101

2. a working definition: an evolving imprint,
particular to an individual or group, defining
one’s online behavior*
*CHOICES/HISTORIES/RECORDS/PREFERENCES...

3. E N T E R T H E C R E AT I V E P R O F E S S I O N A L
What is your imprint?

4. the Portfolio

5. NOT A “GIMME”

6. B E A C U R AT O R

7. track record

8. Where ya been?
Whad’ ya do?
( R E S U M E , C V, A C C O M P L I S H M E N T S )

9. network

10. (Social) Networking and Public Relations
— tap into colleagues and affiliates
— follow your influences
— keep people informed
New opportunities
— test the waters
— power in numbers

11. Recommendations

12. Be community tested and approved
Build a reputation
— LinkedIn recommendations
— Likes, +1s, Appreciations
— Klout score

14. process

15. Blue prints
— voluntary but recommended

16. W H Y WA S T E I T ?
(THE EFFORT)

17. SHINE A LIGHT
(SHOW LEADERSHIP)

18. THE GROWN-UP WORD
(C A S E S T U DY )

19. the changing landscape

20. Search Engine Optimization
---> Crowdsourcing
— peer influence
— sense of discovery
— snackable content

21. Web
---> Cloud
— accessibility
— convenience
— mobility (freedom)

22. a brief survey of
portfolio sites

23. Cargo is:
A creative publishing platform where everything, from
the ever-changing visual appearance of people’s
personal websites to the user interface, is built
around the work shared by its members.
Cargo’s goal is to dramatically increase the
accessibility and exposure of creative individuals
on the Internet, while aspiring to build a networked
context that will contribute to the culture as a whole.

28. Indexhibit
Index + Exhibit
A web application used to build and maintain an
archetypal, invisible website format that combines
text, image, movie and sound.

33. Stacey is:
A lightweight content management system.
No database setup or installation files, simply drop the
application on a server and it runs. Your content is
managed by creating folders and editing text files. No
login screens, no admin interface.

38. Behance Network is:
The world’s leading platform for creative professionals across
all industries. Members create multi-media portfolios that
showcase their work within the Network, as well as throughout
partner sites and organizations, and the industry-specific
Served Sites. Millions of visitors — including top creative
companies, recruiters, editors, and more — come to the
Network to see the incredible work and find talent to hire.
Through instant and efficient promotion of work, ready access
to a global pool of top talent, and a constant stream of the
best creative work from around the world — the Behance
Network is revolutionizing the way creative professionals
manage their careers and companies find talent.

46. editing

47. T H I N K O F A M AG A Z I N E H E A D L I N E

48. OR EXHIBITION TITLE

49. B E A S P I R AT I O N A L

50. W H AT ’ S YO U R D E S I R E D T I T L E ?

51. documentation

52. Flat/Graphic
Contextual
Stylized

53. F L AT

54. STYLIZED

55. CONTEXTUAL