The document discusses the layers of the mobile experience design process which includes idea, needs and goals, context, strategy, device plan, design, prototype, development, testing, optimization, porting, and discussion. It also outlines the context of mobile design and different types of mobile apps based on medium and context.
Expanding AI in Healthcare: Introducing the New Healthcare.AI™ by Health Cata...Health Catalyst
Healthcare leaders face an unprecedented amount of critical business issues across revenue, cost, and quality. In response, many business and analytics leaders are trying to integrate AI (augmented intelligence) into their analytics processes to better address these critical issues. Leaders have struggled to integrate AI into current tools, integrate or change workflows, and demonstrate a positive impact of AI. We have learned from our first release of Healthcare.ai years ago that it is not enough to have a technically solid, self-service engine for generating and deploying predictive models at the point of care. A more comprehensive approach is needed to successfully use AI.
The New Healthcare.AI offering from Health Catalyst is a transformational suite of products and expert services that address the wider array of critical business issues. Healthcare.AI dramatically broadens the use and uses cases for effective AI within your organization. Join Jason Jones, Chief Analytics and Data Science Officer, as he shares tools and approaches to serve a growing breadth of stakeholders needing faster turnaround and smaller margins for error.
What You’ll Learn:
- How to expand the use cases where AI is applied.
- How to integrate AI into everyday workflow and decisions.
- How to increase your success rate in AI adoption.
The Ultimate Potential of VR: Promises & Perils - Kent Bye SXSWKent Bye
Bye, K. (2023, March 12). The Ultimate Potential of VR: Promises & Perils. [Featured Session Presentation]. South by Southwest Festival, Austin, Texas, United States; Austin Convention Center, Room 16AB
Voices of VR podcast host Kent Bye has been asking thousands of virtual reality creators "What is the ultimate potential of VR?" for over 8 years now, and he will be sharing some of the best answers that map out the future of spatial computing, immersive storytelling, and experiential design. He will also share how VR is catalyzing an interdisciplinary fusion of design processes from video games, filmmaking, HCI, social media, theatre, architecture, and new modes of multi-sensory design. VR also presents unique tech ethics challenges around privacy, accessibility, conduct moderation, etc., that will potentially require new laws or tech architectures. This session will set a broad context for some of the promises and perils of this new medium while also providing a glimmer for what's to come.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Functionalities in AI Applications and Use Cases (OECD)AnandSRao1962
This presentation was given at the OECD Network of AI Specialists (ONE) held in Paris on February 26 and 27. It covers the methodology for assessing AI use cases by technology, value chain, use, business impact, business value, and effort required.
Artificial Intelligence - Opportunities and Challenges for Military Modeling ...Andy Fawkes
Presented at the NATO Modelling & Simulation Symposium - Lisbon, Portugal - 19/20 October 2017. A principal theme of the NATO Science and Technology Organization (STO) is "Military Decision Making using the tools of Big Data and Artificial Intelligence (AI)". Simulation could play a significant role in addressing this theme, as it can act as a testbed for developing such concepts and support the military decision makers in future operations that are enhanced by AI. Simulation is already making a significant impact in the development of AI outside of the defence sector. Companies such as DeepMind and Nvidia are using computer games and simulations to “train” AI and autonomous systems, analogous to humans training in simulations. The rate of progress is high, driven by increases in computing power, availability of data and improved algorithms, however, AI development still faces significant technological and ethical challenges and these must be monitored and addressed as necessary.
Expanding AI in Healthcare: Introducing the New Healthcare.AI™ by Health Cata...Health Catalyst
Healthcare leaders face an unprecedented amount of critical business issues across revenue, cost, and quality. In response, many business and analytics leaders are trying to integrate AI (augmented intelligence) into their analytics processes to better address these critical issues. Leaders have struggled to integrate AI into current tools, integrate or change workflows, and demonstrate a positive impact of AI. We have learned from our first release of Healthcare.ai years ago that it is not enough to have a technically solid, self-service engine for generating and deploying predictive models at the point of care. A more comprehensive approach is needed to successfully use AI.
The New Healthcare.AI offering from Health Catalyst is a transformational suite of products and expert services that address the wider array of critical business issues. Healthcare.AI dramatically broadens the use and uses cases for effective AI within your organization. Join Jason Jones, Chief Analytics and Data Science Officer, as he shares tools and approaches to serve a growing breadth of stakeholders needing faster turnaround and smaller margins for error.
What You’ll Learn:
- How to expand the use cases where AI is applied.
- How to integrate AI into everyday workflow and decisions.
- How to increase your success rate in AI adoption.
The Ultimate Potential of VR: Promises & Perils - Kent Bye SXSWKent Bye
Bye, K. (2023, March 12). The Ultimate Potential of VR: Promises & Perils. [Featured Session Presentation]. South by Southwest Festival, Austin, Texas, United States; Austin Convention Center, Room 16AB
Voices of VR podcast host Kent Bye has been asking thousands of virtual reality creators "What is the ultimate potential of VR?" for over 8 years now, and he will be sharing some of the best answers that map out the future of spatial computing, immersive storytelling, and experiential design. He will also share how VR is catalyzing an interdisciplinary fusion of design processes from video games, filmmaking, HCI, social media, theatre, architecture, and new modes of multi-sensory design. VR also presents unique tech ethics challenges around privacy, accessibility, conduct moderation, etc., that will potentially require new laws or tech architectures. This session will set a broad context for some of the promises and perils of this new medium while also providing a glimmer for what's to come.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Functionalities in AI Applications and Use Cases (OECD)AnandSRao1962
This presentation was given at the OECD Network of AI Specialists (ONE) held in Paris on February 26 and 27. It covers the methodology for assessing AI use cases by technology, value chain, use, business impact, business value, and effort required.
Artificial Intelligence - Opportunities and Challenges for Military Modeling ...Andy Fawkes
Presented at the NATO Modelling & Simulation Symposium - Lisbon, Portugal - 19/20 October 2017. A principal theme of the NATO Science and Technology Organization (STO) is "Military Decision Making using the tools of Big Data and Artificial Intelligence (AI)". Simulation could play a significant role in addressing this theme, as it can act as a testbed for developing such concepts and support the military decision makers in future operations that are enhanced by AI. Simulation is already making a significant impact in the development of AI outside of the defence sector. Companies such as DeepMind and Nvidia are using computer games and simulations to “train” AI and autonomous systems, analogous to humans training in simulations. The rate of progress is high, driven by increases in computing power, availability of data and improved algorithms, however, AI development still faces significant technological and ethical challenges and these must be monitored and addressed as necessary.
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
For the full video of this presentation, please visit:
https://www.embedded-vision.com/platinum-members/embedded-vision-alliance/embedded-vision-training/videos/pages/may-2019-embedded-vision-summit-tschudi
For more information about embedded vision, please visit:
http://www.embedded-vision.com
Yohann Tschudi, Technology and Market Analyst at Yole Développement, presents the "AI Is Moving to the Edge—What’s the Impact on the Semiconductor Industry?" tutorial at the May 2019 Embedded Vision Summit.
Artificial intelligence is proliferating into numerous edge applications and disrupting numerous industries. Clearly this represents a huge opportunity for technology suppliers. But it can be difficult to discern exactly what form this opportunity will take. For example, will edge devices perform AI computation locally, or in the cloud? Will edge devices use separate chips for AI, or will AI processing engines be incorporated into the main processor SoCs already used in these devices?
In this talk, Tschudi answers these questions by presenting and explaining his firm's market data and forecasts for AI processors in mobile phones, drones, smart home devices and personal robots. He explains why there is a strong trend towards executing AI computation at the edge, and quantifies the opportunity for separate processor chips and on-chip accelerators that address visual and audio AI tasks.
Framing Trust in Medical AI: Seminar EurAI ACAIJose M. Juarez
In this tutorial we will introduce the medical Artificial Intelligence field and how to handle the major concerns of doctors to adopt AI-based technologies in daily clinical practice.
The development of trustworthy AI system is multidisciplinary requiring ethical, legal, and technological measures.
This tutorial was first given in the 19th Advanced Course on AI (ACAI) is a specialized course in Artificial Intelligence sponsored by EurAI. The theme of the 2022 ACAI School is Explainable AI.
DESCRIPTION:
During this tutorial, the students will have a general vision of existing initiatives made by the European Union on the ethical and legal framework related to AI in healthcare (ethics guidelines, GDPR, AI , medical devices). The tutorial will overview most popular explainable methods on AI (e.g. LIME, SHAP, saliency maps) highlighting their advantages and drawbacks from the clinician’s perspective. To illustrate the different challenges of medical AI, this tutorial is driven by several examples obtained from the recent literature on the AI and medical fields.
WEBSITE OF THE SEMINAR
https://webs.um.es/jmjuarez/trustAImedicine/
Objectives
*To gain a better understanding of applying AI in healthcare settings.
*To identify principal interdisciplinary factors for a trustworthy AI project according to EU guidelines.
*To be aware of advantages and limitations of current eXplainable AI.
The number of startups entering the healthcare AI space has increased in recent years, with over 50 companies raising their first equity rounds since January 2015. Deals to healthcare-focused AI startups went up from less than 20 in 2012 to nearly 70 in 2016.
Three Reasons Augmented Intelligence Is the Future of AI in HealthcareHealth Catalyst
Health systems increasingly turn to AI to help all team members make more informed decisions in a shorter time frame. Instead of an artificial-intelligence approach that threatens the critical role healthcare experts play in decision making, organizations should define AI as augmented intelligence. In his first podcast, Dr. Jason Jones, our Chief Analytics and Data Science Officer, explains how augmented intelligence can help health systems accelerate progress toward achieving the Quadruple Aim. The three unique opportunities augmented intelligence offers health systems include the following:
1. Augmented—not artificial—intelligence.
2. Think “change management.”
3. Address and overcome healthcare disparities.
Delve into this insightful article to explore the current state of generative AI, its ethical implications, and the power of generative AI models across various industries.
Machine Learning (ML) for Fraud Detection.
- fraud is a big problem (big data, big cost)
- ML on bigger data produces better results
- Industry standard today (for detecting fraud)
- How to improve fraud detection!
This talk showcases how to use TensorFlow Lite models on mobile devices to create artistic designs. There is a brief overview of how AI can be used to assist and inspire the artists and designers in their creative space. You will also learn about the open-source computer vision and deep learning tools, and use cases of AI for art and design. This talk is for you whether you are an artist or designer who would like to learn more about AI/ML; or an engineer and anyone who is interested in creating art & design with AI, in particular with mobile apps.
The Conversational AI Journey - What to ExpectAggregage
Understanding the work involved before and after you deploy a virtual agent makes all the difference between a poor customer experience and one that’s on par with your best live agent. What’s surprising to many is that, firstly, getting alignment from internal stakeholders may be the biggest challenge in the conversational AI journey, and, secondly, most of the work to improve virtual agent performance actually happens after going live.
Join us for this webinar as Gary Davis, SmartAction CEO, shares insights and best practices for implementing AI virtual agents in the contact center. After deploying conversational AI for more than 100 leading brands, we’ve learned a few lessons on what can make — or break –– the automated customer experience.
You’ll learn:
•The internal stakeholders you need to involve and engage to make your conversational AI project a successful one
•How automating a customer service call isn’t as simple as using a script from a human interaction
•What happens after go-live, and how to monitor, fine-tune, and train your virtual agent
•The potential ROI when conversational automation is done right
Although AI can be over-hyped, you can get real benefits from the technology today. In fact, there is a wide range of marketing tools available now that use AI to help you complete tasks in less time, with better results.
In this presentation, we explore the AI tools marketers should be using. We cover:
• What AI can do
• The risks of using AI
• The top 10 marketing AI tools
• How tools can support different areas of your marketing
• The future of AI tools
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
For the full video of this presentation, please visit:
https://www.embedded-vision.com/platinum-members/embedded-vision-alliance/embedded-vision-training/videos/pages/may-2019-embedded-vision-summit-tschudi
For more information about embedded vision, please visit:
http://www.embedded-vision.com
Yohann Tschudi, Technology and Market Analyst at Yole Développement, presents the "AI Is Moving to the Edge—What’s the Impact on the Semiconductor Industry?" tutorial at the May 2019 Embedded Vision Summit.
Artificial intelligence is proliferating into numerous edge applications and disrupting numerous industries. Clearly this represents a huge opportunity for technology suppliers. But it can be difficult to discern exactly what form this opportunity will take. For example, will edge devices perform AI computation locally, or in the cloud? Will edge devices use separate chips for AI, or will AI processing engines be incorporated into the main processor SoCs already used in these devices?
In this talk, Tschudi answers these questions by presenting and explaining his firm's market data and forecasts for AI processors in mobile phones, drones, smart home devices and personal robots. He explains why there is a strong trend towards executing AI computation at the edge, and quantifies the opportunity for separate processor chips and on-chip accelerators that address visual and audio AI tasks.
Framing Trust in Medical AI: Seminar EurAI ACAIJose M. Juarez
In this tutorial we will introduce the medical Artificial Intelligence field and how to handle the major concerns of doctors to adopt AI-based technologies in daily clinical practice.
The development of trustworthy AI system is multidisciplinary requiring ethical, legal, and technological measures.
This tutorial was first given in the 19th Advanced Course on AI (ACAI) is a specialized course in Artificial Intelligence sponsored by EurAI. The theme of the 2022 ACAI School is Explainable AI.
DESCRIPTION:
During this tutorial, the students will have a general vision of existing initiatives made by the European Union on the ethical and legal framework related to AI in healthcare (ethics guidelines, GDPR, AI , medical devices). The tutorial will overview most popular explainable methods on AI (e.g. LIME, SHAP, saliency maps) highlighting their advantages and drawbacks from the clinician’s perspective. To illustrate the different challenges of medical AI, this tutorial is driven by several examples obtained from the recent literature on the AI and medical fields.
WEBSITE OF THE SEMINAR
https://webs.um.es/jmjuarez/trustAImedicine/
Objectives
*To gain a better understanding of applying AI in healthcare settings.
*To identify principal interdisciplinary factors for a trustworthy AI project according to EU guidelines.
*To be aware of advantages and limitations of current eXplainable AI.
The number of startups entering the healthcare AI space has increased in recent years, with over 50 companies raising their first equity rounds since January 2015. Deals to healthcare-focused AI startups went up from less than 20 in 2012 to nearly 70 in 2016.
Three Reasons Augmented Intelligence Is the Future of AI in HealthcareHealth Catalyst
Health systems increasingly turn to AI to help all team members make more informed decisions in a shorter time frame. Instead of an artificial-intelligence approach that threatens the critical role healthcare experts play in decision making, organizations should define AI as augmented intelligence. In his first podcast, Dr. Jason Jones, our Chief Analytics and Data Science Officer, explains how augmented intelligence can help health systems accelerate progress toward achieving the Quadruple Aim. The three unique opportunities augmented intelligence offers health systems include the following:
1. Augmented—not artificial—intelligence.
2. Think “change management.”
3. Address and overcome healthcare disparities.
Delve into this insightful article to explore the current state of generative AI, its ethical implications, and the power of generative AI models across various industries.
Machine Learning (ML) for Fraud Detection.
- fraud is a big problem (big data, big cost)
- ML on bigger data produces better results
- Industry standard today (for detecting fraud)
- How to improve fraud detection!
This talk showcases how to use TensorFlow Lite models on mobile devices to create artistic designs. There is a brief overview of how AI can be used to assist and inspire the artists and designers in their creative space. You will also learn about the open-source computer vision and deep learning tools, and use cases of AI for art and design. This talk is for you whether you are an artist or designer who would like to learn more about AI/ML; or an engineer and anyone who is interested in creating art & design with AI, in particular with mobile apps.
The Conversational AI Journey - What to ExpectAggregage
Understanding the work involved before and after you deploy a virtual agent makes all the difference between a poor customer experience and one that’s on par with your best live agent. What’s surprising to many is that, firstly, getting alignment from internal stakeholders may be the biggest challenge in the conversational AI journey, and, secondly, most of the work to improve virtual agent performance actually happens after going live.
Join us for this webinar as Gary Davis, SmartAction CEO, shares insights and best practices for implementing AI virtual agents in the contact center. After deploying conversational AI for more than 100 leading brands, we’ve learned a few lessons on what can make — or break –– the automated customer experience.
You’ll learn:
•The internal stakeholders you need to involve and engage to make your conversational AI project a successful one
•How automating a customer service call isn’t as simple as using a script from a human interaction
•What happens after go-live, and how to monitor, fine-tune, and train your virtual agent
•The potential ROI when conversational automation is done right
Although AI can be over-hyped, you can get real benefits from the technology today. In fact, there is a wide range of marketing tools available now that use AI to help you complete tasks in less time, with better results.
In this presentation, we explore the AI tools marketers should be using. We cover:
• What AI can do
• The risks of using AI
• The top 10 marketing AI tools
• How tools can support different areas of your marketing
• The future of AI tools
Inclusive Design: Designing with all the genders in mind - Anat Katz-Arotchas...nois3
Women represent half the users and control almost 80% of the consumer market, and yet products are often blind to gender differences, perpetuate gender biases, and fail to provide a balanced solution to women’s and men’s needs and preferences. How can we as designers change that? How can we overcome our own unconscious biases and make our products more gender inclusive? And how would it impact the growth of our products and the society we live in? An inspiring session which includes research based methodology and use cases that will open your mind to the potential and practicalities of creating gender inclusive products.
::: Anat Katz-Arotchas :::
Anat Katz-Arotchas is a pioneer in the field of Gendered Product Innovation, promoting gender thinking in tech. Bringing together her expertise in product and gender, Anat is the founder of Standpoint, a former member of the European Union’s gender innovation team and a local representative of the Danish UX firm- Design-people. Anat is also the co-founder of XX-UX Israel, a community of women promoting gender balance in the UX field.
This Presentation will help in you understanding what a customer is thinking, what is his response . Understanding the thinking pattern of customer will allow you to throw a right ball with right angle, which will definitely help you in closing your deal.
Useful for - Student, Executive, Sales Person.
Role of UX in a Mobile First approach @ NextStep Americas 2014Gonçalo Veiga
Mobile is now everywhere and it is forcing its way into the enterprise. The future is in creating great experiences which multi-channel. Building a great experience is very challenging, particularly in the mobile medium. A solid understanding of usability and the implementation of a pragmatic UX design process is key for a successful application.
What comes to your mind when you hear about the accomplishments and success stories of Uber, Airbnb and more? The best thing about success is the fact that it is directly influenced by you.
Every entrepreneur wants to be an exception, but do you know what it takes to become a multi-million dollar company?
Future IT Technologies & Strategies for the Digital Enterprise. Axway's breakout session addresses leadership challenges and key lessons and takeaways to build and accelerate a culture of innovation.
Keynote on the adoption of mobile and the opportunities for the offshore industry. Including new hire training, recruitment and retention. The presentation sets out the trends and challenges of the new App generation, how to approach them and leverage this new generation to impact your company in a positive way. Including a poll that has been filled in online by over 60 senior crew managers, HR, and key decision makers in the offshore industry.
My keynote for the latest Design-LobbyForum.
Visual Content Rule the World and we are living into a Visual Environment.
Understand and Conquer!
http://XPLAIN.co
The Web is a Visual World, where Visual Content Rules!
See how you can Master it in Social Media and Beyond, on this keynote for the latest Design-LobbyForum by XPLAIN' founder Stefanos Karagos.
http://XPLAIN.co
What is data science? No really, what is a data scientist?Dr. Melissa Sassi
This presentation was adapted from content and spired by by Eva-Marie Muller-Stuler, my friend and fellow IBMer. Learn the secret sauce of becoming a data scientist, including the soft & hard skills necessary to be successful in your data science career journey.
How can we engage with my consumers? How can we grow? How can we stay relevant? How can we be in the consumer’s mind? These are the recurrent questions in our minds quest to find better experiences and solutions. A true digital organization is always looking for new opportunities to engage with the customer. It looks for opportunities to interact and solve the needs of its clients by putting forth a value proposition.
In the Sentinel Report Q1 2017, we would like to answer them not in a proactive manner, but rather in a more futuristic way. we are talking about the importance of anticipating the need and creating a framework that allows forward thinking.
Make the future a present!
6 Rules to Designing Amazing Mobile Apps (@media 2011)Brian Fling
THE PATH TO CREATING MEMORABLE MOBILE EXPERIENCES
Building a mobile app isn’t easy. Regardless of chosen platform or technology creating a memorable mobile experience has some pretty intense challenges throughout. However if you can get it right it can have some incredible rewards and propel your brand in more ways than one. After spending ten years building mobile apps for some of the biggest companies in the world, author and mobile designer Brian Fling shares his six rules for building amazing apps that will either you get you started or improve upon your next release.
My presentation for Web Directions Unplugged to talk about some of the specific costs and challenges we face when selecting a mobile development strategy.
6 Rules for Building Amazing Apps for Mobile & Tablet DevicesBrian Fling
I start this talk by exploring how humans gathered and shared knowledge in ancient times only for it to be lost during the dark ages. Not unlike the information overload of today, making knowledge a commodity for the first time in human history.
I follow these concepts with the closely interconnected "6 Rules for Building Amazing Apps for Mobile & Tablet Devices" including how to look at your data, how context influences the users interactions, how to influence users behavior and how to use design to create touchable, almost real life product experiences. Concluded with resetting peoples expectations of how to build mobile apps, making sure they account for a lot more time than other projects.
What's Next: How Mobile is Changing DesignBrian Fling
Mobile is evolving, the web is adapting, and these two colossal worlds are about to collide to create something new. In order to design the experiences of this new contextual web, we need to change the way look at design. In this talk Brian will provide his insights on some of the emerging trends in mobile design and share his thoughts on how we will design the interfaces of tomorrow.
There is a lot more in my O'Reilly book: Mobile Design & Development (http://oreilly.com/catalog/9780596155445/)
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
7. IDEA The first thing we need is an idea that inspires us.
8. NEEDS & GOALS Identify a basic need with our desired user.
IDEA The first thing we need is an idea that inspires us.
9. CONTEXT The circumstances where information adds value.
NEEDS & GOALS Identify a basic need with our desired user.
IDEA The first thing we need is an idea that inspires us.
10. STRATEGY How we can add value to the business.
CONTEXT The circumstances where information adds value.
NEEDS & GOALS Identify a basic need with our desired user.
IDEA The first thing we need is an idea that inspires us.
11. DEVICE PLAN Choose the devices that best serves our audience.
STRATEGY How we can add value to the business.
CONTEXT The circumstances where information adds value.
NEEDS & GOALS Identify a basic need with our desired user.
IDEA The first thing we need is an idea that inspires us.
12. DESIGN Create a user experience based around needs.
DEVICE PLAN Choose the devices that best serves our audience.
STRATEGY How we can add value to the business.
CONTEXT The circumstances where information adds value.
NEEDS & GOALS Identify a basic need with our desired user.
IDEA The first thing we need is an idea that inspires us.
13. PROTOTYPE Test the experience within the context.
DESIGN Create a user experience based around needs.
DEVICE PLAN Choose the devices that best serves our audience.
STRATEGY How we can add value to the business.
CONTEXT The circumstances where information adds value.
NEEDS & GOALS Identify a basic need with our desired user.
IDEA The first thing we need is an idea that inspires us.
14. DEVELOPMENT Put all the pieces together.
PROTOTYPE Test the experience within the context.
DESIGN Create a user experience based around needs.
DEVICE PLAN Choose the devices that best serves our audience.
STRATEGY How we can add value to the business.
CONTEXT The circumstances where information adds value.
NEEDS & GOALS Identify a basic need with our desired user.
IDEA The first thing we need is an idea that inspires us.
15. TESTING And test, and test, and test some more.
DEVELOPMENT Put all the pieces together.
PROTOTYPE Test the experience within the context.
DESIGN Create a user experience based around needs.
DEVICE PLAN Choose the devices that best serves our audience.
STRATEGY How we can add value to the business.
CONTEXT The circumstances where information adds value.
NEEDS & GOALS Identify a basic need with our desired user.
IDEA The first thing we need is an idea that inspires us.
16. OPTIMIZATION Reduce all assets to its lowest possible size.
TESTING And test, and test, and test some more.
DEVELOPMENT Put all the pieces together.
PROTOTYPE Test the experience within the context.
DESIGN Create a user experience based around needs.
DEVICE PLAN Choose the devices that best serves our audience.
STRATEGY How we can add value to the business.
CONTEXT The circumstances where information adds value.
NEEDS & GOALS Identify a basic need with our desired user.
IDEA The first thing we need is an idea that inspires us.
17. PORTING Adapt for other devices that fit our strategy.
OPTIMIZATION Reduce all assets to its lowest possible size.
TESTING And test, and test, and test some more.
DEVELOPMENT Put all the pieces together.
PROTOTYPE Test the experience within the context.
DESIGN Create a user experience based around needs.
DEVICE PLAN Choose the devices that best serves our audience.
STRATEGY How we can add value to the business.
CONTEXT The circumstances where information adds value.
NEEDS & GOALS Identify a basic need with our desired user.
IDEA The first thing we need is an idea that inspires us.
18. Discussion
What do you want to learn
today?
• Is it to create visual experiences?
• Is it to take advantage of the mobile
opportunity?
• Is it to figure out how to make sense of
this new medium?
• Is it something more?
• All of the above?
30. In less five years, the
mobile generation
could have more
buying power than all
other demographics
31. Discussion
Why are you here?
• What is it about mobile that appeals to
you the most?
• What do you see as being the obstacles?
(your understanding? your company? the
technology? etc.)
• What are the biggest opportunities?
62. Abraham Harold Maslow
(April 1, 1908 – June 8, 1970)
was an American psychologist.
He is noted for his concept-
ualization of a "hierarchy of
human needs", and is
considered the founder of
humanistic psychology.
66. Te
ls
oa
ch
sG
nic
es
al
Sweet
sin
G
oa
Spot
Bu
ls
User Goals
67. JARGON ALERT
Neurolinguistic
Programming
A model of interpersonal
communication chiefly concerned with
the relationship between successful
patterns of behavior and the subjective
experiences underlying them.
68. Lear
ni
Aud ng T
ype
20% itory
o f all
conn
ect w peop
is al ith oth le
conn l they n ers verb
ecte eed
d an to fe ally
with d pro el
othe ductive
rs
69. Lear
ni ng T
Visu ype
35% al
of al
Bein
g ab
l peop
illus
trate
le to
see c
le
char
ts an d as dia oncepts
for t d gra gram
his m phs s or
ajor is he
ity le lpful
type arni
. ng
70. Lear
Kine ni ng T
ype
sthe
45 % of
all p
tic
inco
rpor eopl
and
hand
ate m
uscl e
proc -eye e me
ess a movem mory
nd re ent t
infor tain o
mat new
ion
71. Exercise
Needs & Goals
• Let’s examine BBC
• What human needs does the BBC serve?
• What are the goals of the BBC’s
audience?
• Does the BBC utilize neurolinguistic
programming models? If so, how?
• How do we document our findings?
73. JARGON ALERT
Context
The circumstances that form the
setting for an event, statement, or
idea, and in terms of which it can
be fully understood and assessed.
74.
75.
76.
77. Context with a capital C
Context is how the user will derive
BIG C value from something
they are currently doing.
In other words, the
understanding of
circumstance. It is the
mental model they will
establish to form
understanding.
78.
79.
80.
81.
82.
83. The mode, medium, or
context environment in which we
little c perform a task or the
circumstances of
understanding.
• our present location
• our device of access
• our state of mind
84. My present location.
Physical
My physical context will
Context dictate how I access
information and therefore
how I derive value from it.
85.
86. My device of access.
Media
The media context isn’t
Context just about the immediacy
of the information we
receive
How to engage people in
real time.
87.
88. Our present state of
Modal mind.
Context • Where should I eat?
• Should I buy it now or
later?
• Is this safe or not?
89.
90. Radio TV
Live Billboard
ry
Vi
to
su
di
al
Au
Word of Print Ad
Mouth
Kinesthetic
Mobile Events
Device
QR
91. WAP
Bluetooth
Radio TV
SMS
SMS
Live Billboard
WAP
ry
Vi
to
MMS
su
di
al
Au
QR Cod
Word of Print Ad
Mouth
SMS
Kinesthetic
SMS
WAP Mobile Events
Device
QR Code
Website
MMS
92. WAP
Discuss IVR
SMS Buy
SMS
IVR
Notify Send to
Friend
WAP
Bluetooth
Radio TV
Send to
Friend Notify
SMS
SMS
Live Billboard
d to B
nd
WAP
ry
Vi
to
MMS
su
di
al
Au
W
QR Code
Word of Print Ad
Mouth
SMS
ify
Kinesthetic No
SMS
WAP Mobile Events
Buy Device Send to
Friend
QR Code
Website
MMS
Join
Notify
SMS
SMS
Email
WAP Site
MMS WAP Site
93. Join Down
Notify load
Vote Vote
Down
load Notify
WAP
Discuss IVR
SMS Buy
SMS
IVR
Notify Send to
Friend
WAP
Bluetooth
Radio TV
Send to
Friend Notify
SMS
SMS
Live Billboard
Send to Buy
Friend
WAP
ry
Vi
to
MMS
su
di
al
Au
Join WAP Site
QR Code
Word of Print Ad
Mouth
SMS
Notify
Kinesthetic Notify
SMS
WAP Mobile Events
Buy Device Send to
Friend
QR Code
Website
MMS
Join
Notify
SMS
SMS
Email
WAP Site
MMS WAP Site
SMS
Send to
Friend Send to
Friend
Notify
Notify
Post WAP Site
Send to
Friend
94. Exercise
Define the Context
• Again lets use the BBC as our example
• What are the physical contexts?
• What are the media contexts?
• What are the modal contexts?
• What is the BIG Context?
• What are some of the possible business
strategies simply by addressing
context?
109. MEDIUM MATRIX
Device User Offline Device Long Term
Complexity Language Initial Cost
Support Experience Support Features Cost
SMS All Simple Limited N/A No None Low High
Mobile
All Simple Limited HTML No None Low Low
Websites
Mobile
Web Some Medium Great HTML Limited Limited Low Low
Widgets
Mobile
HTML, CSS,
Web Some Medium Great Limited Limited Mid Low
JS
Application
Native
All Complex Excellent Various Yes Yes High Mid
Application
Games All Complex Excellent Various Yes Yes Very High High
119. IMMER-
SIVE
An application meant to
distract or entertain.
120.
121. CONTEXT MATRIX
User Experience Type Task Type Task Duration Combine with
Utility At-a-Glance Information Recall Very Short Immersive
Locale Location-based Contextual Information Quick Immersive
Informative Content-based Seek Information Quick Locale
Productivity Task-based Content Management Long Utility
Immersive Full Screen Entertainment Long Utility, Locale
144. Exercise
Designing a Mobile
Information Architecture
• Lets build a mobile wireframe for the
BBC
• Sketch out an IA for both touch and
traditional devices.
• What are the primary navigation items?
• How can you can you “tease” content?
• How are they di erent? How are they
the same?
148. The Tent Pole
The business goal of a tent-pole
production is to support or prop
up the losses from other
productions.
However, to create a tent-pole
production, the creators involved
must make an artistic
work that they know
will appeal to the
largest possible
audience, providing
something for everyone.
150. Best Possible Experience
In mobile development, the risks
and costs of creating that tent-
pole product are just too high.
This lesson is so easily seen
through bad or just plain
uninspired mobile design.
Asking creative people
to create uninspiring
work is a fast track
to mediocrity.
152. Elements of Mobile Design
| CONTEXT
| MESSAGE
| LOOK & FEEL
| LAYOUT
| COLOR
| TYPE
| GRAPHICS
153. Context
Who are the users? Where are the users?
What do you know about them? Are they in a public space or a private
space? Are they inside or outside?
What type of behavior can you assume
or predict about the users? Is it day or is it night?
What is happening? Why will they use your app?
What are the circumstances in which What value will they gain from your
the users will best absorb the content content or services in their present
you intend to present? situation?
When will they interact? How are they using their mobile
Are they at home and have large device?
amounts of time? Are they at work Is it held in their hand or in their
where they have short periods of time? pocket?
Will they have idle periods of time How are they holding it?
while waiting for a train, for example? Open or closed? Portrait or landscape?
154. Message
What you are trying to say about
your site or application visually?
Your message is the overall mental
impression you create explicitly
through visual design.
How someone will
react to your design?
If you take a step back,
and look at a design
from a distance, what
is your impression?
155.
156.
157.
158.
159.
160. Look & Feel
Look & Feel is used to describe the
appearance
As in “I want a clean look and feel”
or “I want a usable look and feel.”
The problem is:
As a mobile designer,
what does it mean?
161.
162.
163. Layout
How the user will visually process
the page
The structural and visual
components of layout often get
merged together, creating
confusion and making
your design more
di cult to produce.
164.
165.
166.
167. Color
The most common obstacle you
encounter when dealing with color
is mobile screens.
When complex designs are
displayed on di erent mobile
devices, the limited color depth
on one device can cause
banding, or unwanted
posterization in the
image.
168.
169.
170. Typography
How type is rendered on mobile
screens:
• subpixel-based screens
• A subpixel is the division of each
pixel into a red, green, and blue
(or RGB) unit at a micro-
scopic level, enabling
for a greater level of
antialiasing for each
font character or glyph.
171.
172.
173. Typography
How type is rendered on mobile
screens:
• pixel density or greater pixels per
inch (PPI)
The pixel density is determined by
dividing width of the display
area in pixels, by width
of the display area in
inches.
174.
175. Graphics
Use of images that are used to
establish or aid a visual
experience.
Graphics can be used to
supplement the look and feel, or as
content displayed inline with the
text.
• Iconography
• Photos & Images
176.
177.
178. Different Screen Sizes
Mobile devices come in all shapes
and sizes. Choice is great for
consumers, but bad for design.
It can be incredibly di cult to
create that best possible experience
for a plethora of di erent screen
sizes.
179.
180.
181. The Right Device
The truly skilled designer doesn’t
create just one product—they
translate ideas into experiences.
The spirit of your design should be
able to be adapted to multiple
devices.
The days of tent-poles
are gone.
182. Exercise
Design Critique
• Lets pick on the BBC one last time...
• Does the current design address
context? If so how?
• What message does it convey?
• What about the look & feel?
• What about layout?
• What about color & type?
• What about graphics?
187. Getting your application
on one platform is a snap,
but getting it on two is a
challenge, five a costly
headache, and supporting
fifty virtually impossible.
215. An initiative is defining new interfaces (Javascript APIs)
and a security framework to enable the access to mobile
phone functionalities.
• Application Invocation • Messaging
• Application Settings • Persistent Data
• Camera • Personal Information
• Communications Log • Phone Status
• Gallery • User Interaction
• Location
221. Web 1.0 Web 2.0
Proprietary Standards
Walled Gardens Web Services
First to market Web as a Platform
Brand-centered User-centered
222.
223. What I Learned at Mobile 2.0
#1 Mobile 2.0 = The web The Mobile User Experience
Sucks
The mobile web browser is the
next killer app Mobile Widgets are the next
big thing
Mobile Web Applications are
the future The Carrier is the new “C” word
Javascript is the next frontier Mobile Needs to Check Its Ego
Rich Interactions kill battery life We are creators not consumers
224. JARGON ALERT
Mobile 2.0
The convergence of mobile services
and web services. The promise of
Mobile 2.0 is to add portability,
ubiquitous connectivity and location-
based services to enhance information
and services found on the web.
225. Enterprise Mobile Advertising
Microblogging Location-based Audio
Imaging Video App Stores
Messaging Media Sharing Point of Sale
Widgets VoIP Search
Shopping Transactions
Social Media QR Codes Platforms
226. Hot Trends
sensoring augmented reality
biometrics mobile connected games
transactions location-based social media
lifestreaming retail proximity media
recommendation consumption
image recognition
227. Mobile 1.0 Mobile 2.0
Proprietary Standards
Walled Gardens Web Services
First to market Web as a Platform
Brand-centered User-centered
228. Mobile Evolution
Brick Era
Candy Bar Era
Feature Phone Era
Smart Phone Era
Touch Era
1970 1980 1990 2000 2010
234. Multiple Mobile Browsers
Designing and developing for
multiple mobile browsers
simultaneously is a challenge, but
not an impossibility.
It requires looking at your designs
and code from many contexts.
Being able to visualize
how your designs will
be rendered on a
variety of devices in
your head, as you lay down code.
245. Class A Browsers
• Excellent XHTML 1.0 support
• Good HTML5 support; specifically,
the canvas element and o ine
storage
• Excellent CSS support, including
most of CSS Level 2.1 (scores 90
percent or higher on the ACID2 test)
and the majority of CSS Level 3
(scores 75 percent or higher on the
ACID3 test)
• Support for web standards layouts,
including absolute positioning, floats,
and complex CSS-based layouts
• Support for image replacement
techniques
246. Class A Browsers
• Excellent JavaScript support
• Ability to toggle the display property
• Support for DOM events, including
Ajax
• Considered comparable to a
“desktop-grade” browser
247.
248. Class B Browsers
• Excellent XHTML 1.0 support
• Good CSS Level 2.1 support (75% or
higher on the ACID2 test)
• Padding, border, and margin
properties are correctly applied
• Can reliably apply colors to links,
text, and background
• Supports image replacement
techniques
• Can support complex tables—not
necessarily nested tables
• Setting a font size of 10 pixels or
more produces readable text
• Has limited JavaScript support, min.
toggle the display property
249. Class C Browsers
• Good XHTML 1.0 support
• Limited CSS Level 2.1 support (scores
50 percent or higher on the ACID2
test)
• Limited or no JavaScript support
250. Class D Browsers
• Basic XHTML
• Limited CSS support (CSS Level 1, or
does not recognize cascading)
• Minimum screen width: 120 pixels
• Hyperlinks may not be colorable by
CSS
• Basic table support: 2 or more
colspan and rowspan may not be
supported
• No JavaScript support
• “Width” expressed as a percentage
may be unreliable
251. Class F Browsers
• No (or very unreliable) CSS support
• Poor table support or none at all
• Basic forms: text field, select option,
submit button
• May not be able to support input
mask on fields
• No JavaScript support
252. The Device Matrix
Class Markup CSS Javascript
Class A XHTML, XHTML-MP, HTML5 CSS2, CSS3 Great, includes DHTML, Ajax
Class B XHTML, XHTML-MP CSS2 (Decent) Limited, some DHTML
Class C XHTML, XHTML-MP CSS2 (Limited) Limited
Class D XHTML-MP CSS2 (Basic) None
Class F XHTML-MP, WML None None
264. THE BOX MODEL
The box model is one of the
key concepts of CSS design,
and therefore the first thing
that tends to go wrong in
mobile devices. The box
model is the imaginary box
that is around every element
in your markup.
265.
266. THE BOX MODEL
Class A Class B Class C Class D Class F
Box Model Great Good OK Poor Fail
267. SELECTORS
The selector is used to tell
which markup elements it
should apply rules to—
basically, what makes CSS
work to control the
presentation.
268. SELECTORS
Class A Class B Class C Class D Class F
Universal Yes Yes Yes Yes Yes
Type Yes Yes Yes Yes Flaky
Descendent Yes Yes Flaky Flaky No
Child Yes Yes Flaky Flaky No
Adjacent Yes Yes Flaky No No
Class Yes Yes Yes Yes Flaky
ID Yes Yes Yes Yes Flaky
Simple Attribute Yes Flaky No No No
Advanced Attribute Yes No No No No
Pseudoselector Yes Flaky No No No
269. FONTS & TEXT
The typography options on
mobile devices can be less
than stellar, but like most
things CSS-related, we are
seeing mobile browsers move
closer to their desktop
cousins in this respect.
270. FONTS & TEXT
Class A Class B Class C Class D Class F
Sans-serif and Sans-serif and Sans-serif and
Available Fonts Web-safe Web-safe
serif serif serif
Font Size Any Any Keyword Keyword Keyword
Font-weight Yes Yes Yes Yes Limited
Font-style Yes Yes Yes Yes Limited
Text-transform Yes Yes Yes Yes Limited
Text-decoration Yes Yes Yes Yes Flaky
Line-height Yes Yes Yes Yes Flaky
Text-align Yes Yes Yes Yes Yes
White-space Yes Yes Yes Limited Flaky
Text Shadow Yes No No No No
Font replacement Limited No No No No
271. BOX PROPERTIES
Being able to style the box
area around an element is a
crucial part of web standards
design. Basic CSS level 2 box
styling techniques work well
on most mobile devices,
allowing you to style content
with some level of precision.
272. BOX PROPERTIES
Class A Class B Class C Class D Class F
Height & Width Yes Yes Limited Flaky Flaky
Min & Max dim Yes Flaky No No No
Margins Yes Yes Yes Yes Limited
Padding Yes Yes Yes Flaky Flaky
Borders Advanced Limited Limited Flaky Flaky
Box Shadow Yes No No No No
273. COLOR
Styling an element means
defining colors and
background images. Relying
on CSS instead of images to
create desired visual e ects
reduces time to download as
well as cost.
274. COLOR
Class A Class B Class C Class D Class F
Background color Yes Yes Yes Yes Yes
Background image Yes Yes Yes Flaky Flaky
Multiple
Yes No No No No
background images
275. PAGE FLOW
CSS can also be used to
define the design layout of
the page. Using positioning
and page flow attributes, we
can add style to the page and
help make it easier to read or
interact with on small
screens.
276. PAGE FLOW
Class A Class B Class C Class D Class F
Display Yes Yes Yes Yes Flaky
Toggle Display Yes Yes Limited No No
Floats Yes Yes Limited Limited Flaky
Clearing Yes Yes Limited Limited Flaky
Positioning Yes Yes Limited Flaky No
Overflow Yes Limited Flaky No No
Stacking Order Yes Yes Limited Flaky No
299. XHTML
The iPhone and WebKit
support the XHTML 1.0 Strict
and Transitional doctype,
which is the recommended
language for writing iPhone
web apps.
300. XHTML-MP
The iPhone will render
XHTML Basic and XHTML-
MP pages, but it won’t like it.
Given the option to render a
desktop version, or a mobile
or WAP version of a site, the
iPhone will render the
desktop version.
301.
302. HTML5
HTML5 creates some
interesting new
opportunities for mobile web
applications, like the canvas
element, o ine storage,
document editing, and media
playback.
303.
304.
305.
306. CANVAS
The canvas element allows
designers and developers to
essentially draw content
within your HTML page. The
canvas HTML tag defines a
custom drawing area within
your content that you can
then access as a JavaScript
object and draw upon.
307.
308. OFFLINE DATA
Also part of HTML5 and
supported by WebKit and the
iPhone is the ability to create
client-side data storage
systems, which essentially
allow you to create web
applications that work when
o ine.
311. CSS2
The iPhone has excellent
CSS2 support for a mobile
browser. In fact, the iPhone
might render CSS a bit better
than the desktop web
browser you’re using these
days.
312.
313. CSS3
The iPhone supports the
majority of the CSS3
specification, allowing us to
create visually stunning and
bandwidth-friendly designs
using minimal amounts of
code.
327. RAWK
Be in the App Store.
Charge money for your app.
Be in full control of your app.
Be able to define the design
how ever you want.
Spend less making your app.
Increase your profitability.
Support multiple devices.
331. Tomorrow
Tomorrow’s innovations will not
only involve mobile technology,
but they will come from the mobile
investments that are made today.
This won’t be because of the iPhone
or Android phones,
operators, or the big
device makers, but
because of people.
332. 1985
The Web is supposed to bring us
together, but people feel more
isolated than ever.
In a survey conducted in 1985,
respondents said that they had at
least three close friends
they felt they could
talk to about
important issues.
333. 2006
In 2006, a Duke University study
found that the number of friends
people felt they could talk to was
down to two people.
25 percent stated they had no
close friends at all.
334. Mobile technology by its
Go nature is designed to
Mobile! facilitate interaction
between people.
It is portable, personal,
and ubiquitously
connected.
It enables us to not just to
communicate in real time,
but to collaborate.
336. Toda
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337. IN 100 YEARS
We need a new Industrial
Revolution that will define the
stepping stones for the next
hundred years.
We need a deep examination of the
impact that the Information
Age will have on real
people for generations
to come.
339. MOBILE IS...
...the introduction to the larger concepts of how
to address the user’s context in a multi-device
environment
...how to deal with data portability
...about making content accessible to all people,
regardless of location, education,
or ability
...how to leverage the mobile
web, the social web, the
desktop web, desktop
software, and other
emerging technologies
to the benefit of your users.
342. THANK YOU
My name is Brian Fling and I’m a Mobile Designer
twitter.com/fling
company: pinchzoom.com
blog: flingmedia.com
Fonts used: Archer & Avenir
Illustrations by Simon Oxley (www.idokungfoo.com)