Web Builder 2.0 Workshop: iPhone Design and Development Workshop

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Brian Fling and Garrett Murray will be presenting at the iPhone and Mobile Development Summit. Brian is the Principal and Director of Strategy at Blue Flavor, a mobile design company he co-founded in 2000, and will discuss his experience in mobile design over the past 17 years. Garrett Murray, a senior developer at Blue Flavor, will also present at the summit.

iPhone and Mobile
Development Summit
Brian Fling, Principal Director of Strategy
Garrett Murray, Senior Developer

Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

introduction

Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Who is Brian?

Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Who is Brian?
* Co-founder Principal of Blue Flavor.

Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Web Builder 2.0 Workshop: iPhone Design and Development Workshop

Now, Near, Next...extending your brand for the *new* mobile and beyond. The landscape of information, technology, devices and the context of their use is rapidly shifting, and brands must be prepared to take on the new challenges of this hyper mobile/social world. As we move into the next generation of what we consider mobile–from connected objects, to social experiences, to tablet–how do you create consistency and relevance? How can you infuse your brand into the touchpoints that people will use again and again and really love? Service design leadership from Fjord San Francisco will discuss the current landscape, identify ways to think about your approach for the near future, and provide some food for thought for what's next.

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I start this talk by exploring how humans gathered and shared knowledge in ancient times only for it to be lost during the dark ages. Not unlike the information overload of today, making knowledge a commodity for the first time in human history. I follow these concepts with the closely interconnected "6 Rules for Building Amazing Apps for Mobile & Tablet Devices" including how to look at your data, how context influences the users interactions, how to influence users behavior and how to use design to create touchable, almost real life product experiences. Concluded with resetting peoples expectations of how to build mobile apps, making sure they account for a lot more time than other projects.

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In the last year we've learned something that we suspected, but never really knew about mobile, great mobile design sells. But great mobile design doesn't start in Photoshop, it starts by understanding the users, the business goals, the intended devices and a million other tiny variables. Who better to solve these problems than the designer? In this workshop we will deconstruct a variety of successful mobile experiences from the old green screens to today's hottest iPhone apps. We'll identify what works in the mobile context and why. But more importantly we'll learn how we can design incredible mobile experiences for today and for tomorrow. There is a lot more in my O'Reilly book: Mobile Design & Development (http://oreilly.com/catalog/9780596155445/)

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