Indie rock questionnaire results

1. By Emily smith

2. This pie chart just represents that I have
gave my questionnaire out to an equal
amount of males and females, I have asked
5 males and 5 females. I have done this so
that I can get an idea what the differences in
that specific genders needs, requirements
and expectations are so that I can apply
them to my music video. Therefore after
looking at all my results I should hopefully
know exactly who my target market is and
what I need to include in order to appeal to
both genders. Throughout my research you
will see in my results that I have used bar
charts in order to show the results from
both males and females and therefore I can
see the similarities between both clearly.
Why I chose to ask equal
amount of males as females…

3. Both males and females watch music videos as a form of entertainment therefore my music
video should be controversial as this is how Mac DeMarcos videos are a form of entertainment
and he is my stylistic influence.
In addition when looking back at my post about how music videos become popular the
content in my video should also be spontaneous and crazy and have an unconventional
narrative as this is what makes a video entertaining and thus popular. Therefore I should
have a non linear narrative to give a disjointed effect and the narrative could be proven
unreliable as bits of the video are repeated and layered. Therefore in my planning stages I
need to plan to have a non linear structured video and go against Todorov’s theory as this will
definitely make my video unconventional as this is entertaining and also I need to plan for my
video to include elements from Mac DeMarco’s videos.

4. These results tell me that both 4 males and 4 females enjoy unconventional
music videos therefore this is what my video should be it should go against all
indie rock conventions and instead follow Mac DeMarcos conventions as he
goes against the indie conventions. For example indie rock music videos are
usually quite casual and laid back and include shots of artists using
instruments and playing at one of their gigs to show the audience what genre
of music they're singing however my video should be abstract and not laid
back and thus not having scenes like these in order to attract an audience as
my target market enjoy unconventional music videos.

5. I have asked this question due to me wanting to find out about my target market. This tells
me that my target market enjoy the bands The 1975 predominantly as both male and
females said this is their favourite band from this genre. These results also tell me that the
genre indie rock is a very popular genre as both males and females enjoy various different
bands from this genre therefore my target market are both males and females who listen to
indie rock bands. The fact that my target market enjoy Mac DeMarco and Kodaline means
that I already have a ready made target market as they’re already familiar with their
conventions and thus will enjoy my music video as I am using Mac DeMarcos conventions,
meaning I am confident to make a video following the style of Mac DeMarco as I already
know it will appeal to a market. This is the ‘pros’ of making a music video which has a post
modernist approach.

6. These results tell me that both male and females enjoy these certain indie rocks
bands from the previous slide due to these reasons therefore this is what my
music video should be. Therefore during the planning stage I need to plan to
make sure that my video is dysfunctional and unique. I can do this by having a
storyline which encodes meaning in a way that isn't confusing to watch. These
results also tell me that my target market are people who are more mature
music fans and they enjoy making their own interpretations on videos I know
this because one of the answers by both male and females is that they enjoy the
creativity in the music video with telling a story therefore I should do this in
my own music video but as I am being creative I should encode meaning and
make my video have multiple interpretations and it will be creative therefore
appealing to my target market.

7. These results are what fans from indie rock music videos (my target
market) expect to see from a video of this genre. However as my target
market enjoy unconventional music videos as I have previously found out
I am going to go against these expectations. I feel that by going against
these conventions this is what will make my music video stand out and be
unique and although these results tell me that the audience expect the
videos to be unique and original I am going to do so anyway due to
following DeMarcos style.

8. These are all conventions from different genres the fact that my target
market have an understanding that these are what not to expect from an
indie rock video tells me that they’re experienced enough with music videos
therefore they will be able to understand my music video and why I have
included what I have and hopefully they will understand the meaning due
to being mature music fans.

9. I have asked this question to get an
idea into my target markets interests
and hobbies so I know exactly who I
am targeting. Obviously I cant
include all of these aspects into my
music video otherwise the main
message I want to portray would be
hard to understand. One of the
interests of both male and female is
partying therefore in my music video
in order to attract both genders I
should have a scene where the
audience understand that the artist is
at a party in order to grab the
audiences attention. In addition a
interest and hobby by both males and
females is art therefore I should make
my music video in a way that comes
across as creative and unique so that
it will be viewed as not just a regular
video but an art form therefore I
should have many different camera
techniques so that the video is
creative.

10. I have asked this question due to many indie rock music artists having a
particular style that they get style inspiration from so I wanted to know if my
artist in my music video should wear any particular clothes in order to attract
my target market but as it appears both males and females said no I am going
to just put my artist in clothes which fit with the narrative like Mac DeMarco
does. For example crazy outfits and casual clothes.

11. These results tell me that what people expect indie rock music artists to wear
actually fits Mac DeMarcos style as he wears casual clothes and trainers in
his music videos he is known for having that look so therefore this is how
the artist in my video shall dress predominantly and also dress to fit the
narrative. For example my video is going to have a psychedelic feel to it
therefore the clothes my artist should wear should fit this thus my artist in
the video having their own individual style.

12. This is question I really needed answers to due to Mac DeMarcos videos being
very controversial so I had to makes sure that my target market enjoy
controversial music videos therefore my music video shall definitely include a
controversial subject due to 4 males and 5 females enjoying music videos that
include a controversial subject.

13. These results tell me why both males and females enjoy music videos that
include a controversial subject the one which both males and females said
was that it makes the video more memorable thus making it popular.
Therefore the controversial content of my music video should be
portrayed in a dysfunctional creative way to make the music video
memorable. I know that by doing so it will make my video memorable as
this is how Mac DeMarco makes his music videos memorable.

14. This result gives me the main content to go with my music video. The most
popular controversial subject that both males and females enjoy to see the most is
drugs. Therefore this will be what my music video focuses on. As the song I am
using is called Lose Your Mind and it is about being submerged in something
else, I feel that this will fit with the subject of drugs as I can encode information
to show that the artist in the video is losing his mind due to drug use. In addition
drugs have connotations of being in a psychedelic state which is associated with
the 60’s era therefore my music video can have a retro feel to it.

15. As I have just said previously my video will focus on drug use in order to
attract my target market it will also have a vintage feel to it as the 60’s era
is associated to drug use. Due to both males and females saying that it
depends on the song I feel that they will understand why my music video
has a retro feel to it due to the content of the song and video therefore my
indie rock music video will have a retro vibe.

16. As I have mentioned previously my results have aided me to come to
the conclusion that my music video shall have a retro vibe. In order to
do so these are the things that my music video should have as these are
the things about the retro style that they like. Both males and females
like the patterns, tie-dye, old retro style video and bright colours so I
need to plan my video in a way that incorporates all of these things.

17. As expected the most popular way in which both males and females view
music videos is via YouTube. This is an easy, quick and free way to view
music videos so this tells me that my target market are young people who
don’t really have an income coming in to pay to watch music videos
therefore YouTube is the way in which my target market shall be viewing
my music video in order to be most popular.

18. Firstly both males and females say that they find out about music videos via
magazines this is convenient due to one of my ancillary tasks to make a magazine
advert for the video. Secondly Both males and females find out about new music
videos by suggestions from other people and YouTube therefore I should do
everything I can to attract my audience (everything I have found out in my results)
and also incorporating Mac DeMarcos style therefore my video will become
popular and if the video is popular on YouTube it shall be put in peoples
suggestions thus the video being even more popular and successful.

19. 
 Overall all of this information has helped me come to
different conclusions about my target market and my
music video. I now know how to attract my audience
which is important as a music video or any product is
never going to be successful unless it attracts an audience,
everything I do is done to attract an audience. Therefore
when it comes to planning my music video I can make a
check list of everything on this PowerPoint that I have
said I am going to include therefore I know I am
definitely going to attract my audience.
 I should now do a post outlining fully who my target
market is and then I can get a head start on planning my
video as I know now who I am targeting.
How has all this helped
me ?