The document provides instructions for writing a media essay analyzing how a film extract constructs representations of regional identity through technical aspects like camera shots, editing, sound, and mise en scene. Students are advised to plan their answer before writing, focusing their response on each technical aspect in turn or tracking the extract chronologically while using examples. They are instructed on how to structure their response using a Statement-Quotation-Inference framework and given an example introduction paragraph. The document also provides guidance on continuing the analysis over multiple scenes and preparing work for marking.