location selection

1. WHAT ARE THE REASONS BEHIND SELECTING
THE LOCATION FOR INSTITUTIONS/ COMPANY ?
FIROS FEBIN
14WJCMD014
3RD SEMESTER
PROJECT & OPERATION MANAGEMENT

2.  Decathlon is one of the world's largest sporting goods
retailers. Decathlon started with a store in Lille, France
in 1976.(288)
 It started to expand abroad a decade late,
Germany in 1986(23)
Spain in 1992(128)
Italy in 1998(103)
Portugal, the United Kingdom in 1999
China in 2003(115)
India in 2009 (29)
 Today, there are more than 850 stores in 22 countries.
The company employs more than 60,000 staff from 80
different nationalities.
 The retailer stocks a wide range of sporting goods, from
tennis rackets to advanced scuba diving equipment
 Decathlon Group also owns 20 brands.
 Registering up to 40 patents per year.
 Rivals, Go Sport (fr) and Sport 2000 (fr)

3. REASONS BEHIND SELECTION OF LOCATION?
 Accessibility.(land,employees,transportation,teleco
mmunication,water,power)
 Attraction of schools/ college
 for Improvement of brand image
 Rent/ Tax
 Security