重點一:迪卡儂是世界上最大的運動用品零售商,銷售的運動商品,從上山到下海一應俱全,整的地球都是迪卡儂使用者的運動場,因此,維護地球環境就等於維護我們的運動場,希望將這樣的觀念與更多的使用者分享. 重點二:迪卡儂台灣工廠如何將商品銷售到世界各地的運動使用者,並能在最短時間滿足他們的需求?全世界的工廠又如何將商品賣給台灣的消費者,並滿足其客製化的需求?數據能幫助我們更有效地拉近生產與零售兩端的距離.

1. 從全球部署到在地實驗，
數位轉型如何讓運動
更加觸手可及
Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

2. 認識迪卡儂(Decathlon)
Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

3. -迪卡儂創立於1976年法國北方的里爾(Lille -
Englos)
-迪卡儂目前有1600多家門市分布在57個國家
1000多個城市當中,是目前世界上最大的運動運
品零售業者
-迪卡儂從2012年進入台灣運動產品零售市場在臺
中南屯成立第一家門市,目前在台已有16間門市(三重
開幕12/19)
零售端的歷史
Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

4. -迪卡儂從1986年起創立產品設計與生產部門,
目前擁有歐洲第2大研發中心(第一是雷諾汽車)
-迪卡儂從1996年推出自有露營品牌
Quechua, 目前旗下有20個運動品牌
-迪卡儂從1990年在台灣設立產品部門,
今年是迪卡儂來台灣的第30年
生產端的歷史
Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

5. 使命:讓運動更加觸手可及
- 建立在地化與個人化的運動生態系統
- 降低生產端與市場之間的距離
透過數據來讓運動更加觸手可及:
Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

6. 願景:與地球一起永續發展
Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

7. 全球佈局到在地實驗
Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

8. Global
Deployment
- 數位發展的願景主要由法國定義框架與部
署
- 在地則自主提出解決方案與創新
- 以城市為單位的組織架構，敏捷複製成功
有效的創新經驗
全球數位佈局
Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

9. 在地實驗與挑戰
- Data Lab 數據實驗室，讓每個單位每位
同仁都能從自己所在的職位上，提出創新
構想!
- 我們的目標是提出創新構想讓我們更了
解每一位在地運動使用，讓運動透過科技
更加觸手可及!
Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

10. 分享數據實驗室(Data Lab)專案
Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

11. Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

12. Project
Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

13. Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

14. Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

15. Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

16. 攜手AWS和EcloudValley
探索先進制造專案
Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

17. Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

18. Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

19. 總結：
- 全球化架構下的在地試驗，提供具體數據消除數位
轉型過程當中的疑慮！
- 降低遲延，讓生產更貼近市場需求，使在地使用者對
於運動更加觸手可及！
Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.

20. Data ProjectManager / Data Scientist
MichaelChen / 陳彥憲
(michael.chen@decathlon.com)
Copyright © 2020 by Decathlon. All rights reserved. Strictly confidential, for internaluse only. No sharing allow ed.