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Air France


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Air France

  1. 1. Air France Benedict Gombocz
  2. 2. Air France: Background  Flag carrier of France, headquartered in Tremblay-en-France (north of Paris).  Subsidiary of the Air France-KLM Group and founding member of the SkyTeam global airline alliance.  Serves 36 destinations in France (as of 2013), operating global scheduled passenger and cargo services to 168 destinations in 93 countries (includes France‟s departments and territories); also carried 59,513,000 passengers in 2011 alone.  Its international hub is at Paris Charles de Gaulle Airport; Paris Orly Airport, Lyon-Saint Exupéry Airport, Marseille Provence Airport, Toulouse Blagnac Airport, and Nice Côte d‟Azur Airport serve as smaller hubs.  Its company headquarters, formerly in Montparnasse, Paris, are located on the property of Paris Charles de Gaulle Airport, north of Paris itself.  Founded on 7 October 1933 from a merger of Air Orient, Air Union, Compagnie Générale Aéropostale, Compagnie Internationale de Navigation Aérienne (CIDNA), and Sociérté Générale de Transport Aérien (SGTA).  Was, between 1950-1990, one of the three primary Allied scheduled airlines operating in Germany at West Berlin‟s Tempelhof and Tegel airports.  Bought the operations of France‟s domestic airline Air Inter and global competitor UTA (Union des Transports Aériens) in 1990.  Served as the principal national flag carrier of France for seven decades before it merged with KLM in 2003.  Carried 43.3 million passengers between April 2001-March 2002; had a total income of €12.53bn.  Ranked as the biggest European airline in 2004, with 25.5% total market share; was the world‟s biggest airline with respect to operating proceeds.  Operates a mixed fleet of Airbus and Boeing wide-bodied jets on long-haul routes; uses Airbus A320 family aircraft on short-haul routes.  On 20 November 2009, Air France introduced the A380, with service to New York-JFK from Charles de Gaulle Airport.  The majority of Air France‟s regional domestic and European scheduled services with a fleet of regional jet aircraft are operated by its regional airline subsidiary HOP!
  3. 3. Air France-KLM merger symbols
  4. 4. Air France: Hubs, focus cities, and subsidiaries  Hubs: ◦ ◦  Paris-Charles de Gaulle Airport Paris Orly Airport Focus cities: ◦ ◦ Marseille Provence Airport ◦ Nice Côte d‟Azur Airport ◦  Lyon-Saint Exupéry Airport Toulouse-Blagnac Airport Subsidiaries: ◦ CityJet ◦ HOP! ◦ France
  5. 5. Air France: Livery  The current livery of Air France is a “Eurowhite” scheme that consists of a white fuselage with the blue Air France title and design.  The tail is white with a row of parallel red and blue lines across at an angle, with a small European flag at the top; this livery has been used since the late 1970s.  Air France had a bare-metal underside that expanded up to a blue cheat-line running across the cabin windows before the “Eurowhite” livery; the fuselage was again white over the cheat-line, with both Air France titles and a French flag.  The tail was white with two wide blue lines, which diminished from the tail‟s back, meeting at point by the front bottom; with slight variations, this standard livery would emerge on all post-war Air France aircraft until the late 1970s.  To coincide with Air France‟s new logo in 2008, a new livery was disclosed.  With the 2008 livery change, the tail was slightly modified, with three blue bars (instead of four) running down; the bars also now bend at the bottom, which mirrors the logo‟s design.
  6. 6. Air France: Marketing  “The World Can Be Yours” by Telepopmusik is the new official song played both before and after Air France flights (during boarding and after landing).  Air France has used various admired music groups for its marketing and onboard ambience, ranging from The Chemical Brothers in 1999 to Telepopmusik in 2010.
  7. 7. Air France: Uniforms  Air France uniforms indicate specific ranks of the flight attendants; for example, two silver sleeve stripes indicate a Chief Purser and one silver sleeve stripe indicates a Purser.  Flight attendants have no sleeve stripes.  The female cabin crew uniforms feature the stripes on the breast pouch, in contrast to the sleeve for their male counterparts.  French fashion designer Christian Lacroix designed the current Air France uniform.
  8. 8. Air France: Logo  Upon its founding, Air France assumed the seahorse logo of its forerunner Air Orient, called the hippocampe ailé (sometimes mockingly called la crevette – or shrimp – by its employees), as its symbol.  The hippocampe ailé was featured on the nose section of aircraft next to the Groupe Air France title before the AirFrance KLM merger; following the merger, the Air FranceKLM logo was substituted at the nose area on both Air France and KLM aircraft (in place of the KLM/Northwest “Worldwide” reliability mark featured on KLM aircraft between 1993-2002), and the hippocampe ailé was moved to engine nacelles.  The acronym AF was also used importantly featured on the airline flag and signage.  Air France formally changed its logo to a red stripe on 7 January 2008.
  9. 9. Air France: Destinations  Air France, from 2011, is a full service international airline.  Air France operates flights to 36 domestic destinations and 168 global destinations in 93 countries (includes Overseas departments and territories of France) across six major continents; this includes Air France Cargo services and destinations served by franchisees Air Corsica, CityJet, and HOP!  The majority of Air France global flights operate flights from Paris-Roissy Charles de Gaulle Airport; as part of the Air France-KLM regional offensive that permits the airports to become significant European airports, Air France additionally has a significant presence at Paris-Orly, Lyon-Saint-Exupéry, Marseilles Provence, Toulouse Blagnac, Nice Côte d‟Azur, and Bordeaux-Merignac airports.  New routes and codeshare agreements are taking shape as Air France becomes more of a strategic partner of Delta Air Lines and Alitalia through the SkyTeam alliance and a large joint enterprise.
  10. 10. Air France: Codeshare agreements  Air France, besides its subsidiaries CityJet and HOP!, and its SkyTeam alliance partnership, offers frequent flyer partnerships with almost two dozen airlines (from June 2013): ◦ Air Berlin ◦ Air Corsica ◦ Air Madagascar ◦ Air Mauritius ◦ Air Seychelles ◦ Air Serbia ◦ Air Tahiti Nui ◦ airBaltic ◦ Aircalin ◦ Alaska Airlines ◦ Austrian Airlines ◦ Azerbaijan Airlines ◦ Bangkok Airways ◦ Bulgaria Air ◦ Chalair Aviation ◦ Cyprus Airways  Estonian Air  Etihad Airways  Finnair  Flybe  Georgian Airways  Gol Transportes Aéreos  Japan Airlines  Jat Airways  Jet Airways  Luxair  Middle East Airlines  Rossiya  Royal Air Morac  TAAG Angola Airlines  Ukraine International Airlines  WestJet
  11. 11. Air France 777-328ER in SkyTeam livery, Paris Charles De Gaulle Airport
  12. 12. Air France: Old and new logo
  13. 13. Air France Airbus A321, Amsterdam Airport Schiphol
  14. 14. Air France Airbus (and American Airlines MD80), Newark Liberty International Airport
  15. 15. Air France 747-400, Boston Logan International Airport
  16. 16. The End  YouTube links: ◦ Air France Commercial 2011 - L'Envol - Mozart K488 Adagio: ◦ Air France Commercial 2013 „Women‟ 2013: ◦ Air France Safety Video (All French):