Fiat industrial@aglance 2011_ok

FIAT INDUSTRIAL Shaping the future

THE SECTORS Taking pride in their know-how

GLOBAL PRESENCE Working together

INNOVATION AND TECHNOLOGY Designing growth

SUSTAINABILITY A commitment to responsibility

A SOURCE OF PRIDE Flagship models

THE ROOTS OF OUR FUTURE A history of excellence

Fiat Industrial
Shaping the future

Created through the demerger of the
capital goods activities from Fiat S.p.A.,
Fiat Industrial's primary objective is the
strategic development of its businesses.
Its decisions, at both the industrial and
financial level, are based on growth and
efficiency that will enable the group to
take advantage of opportunities presented
by the market, including potential
alliances. In fact, in terms of size, product
portfolio, technology and market
coverage, all of Fiat Industrial's
businesses have significant potential to
further grow and enhance their strategic
position.

Fiat Industrial at a Glance

1 Fiat Industrial: a global leader by scale, scope and size with a powerful brand portfolio

2 Uniquely diversified across products and geographies

Excellent growth prospects through robust market recovery and strong emerging
3 markets positions

Large margin improvement driven by top-line growth, strong engine platform and
4 efficiency gains

Fiat Industrial at a Glance

Global top 3 capital goods platform with Sep YTD 2010 Revenues of € 15.4 bn 1

1 Sep YTD 2010 revenues include FinCoand eliminations
2 CNH Ag and CNH CE equipment operations in US GAAP, converted in Euro at average foreign exchange rate.

What we do
We build…

…efficient trucks… …comfortable buses… …firefighting and …crawler excavators...
emergency equipment …

…wheel loaders… …combines… …tractors … …best in class engines

Group Structure

CNH AGRICULTURAL & CONSTRUCTION
88,9% EQUIPMENT

IVECO TRUCKS & COMMERCIAL VEHICLES
100%

FPT
Industrial ENGINES AND TRASMISSIONS
100%

Top Management
Members of the Industrial Executive Council:

Key Figures

1 55 68
Group Research & Development Centers Plants

3 11 62,000
Operating Sectors Commercial Brands Employees

238 652,000,000 €
Companies on Research & Development

Key Figures: Financial Highlights (FY’10)

21.3 €/bn 1.9 €/bn 378 €/mn

Revenues Net industrial debt Net profit
+18.8% (change vs. 2009)

1.1 €/bn 3.7 €/bn 5.1 %

Trading profit Liquidity Trading margin
+3.4% (change vs. 2009) +3.3 p.p. (change vs. 2009)

The Sectors
Taking pride in their
know-how

Fiat Industrial's large industrial base,
extensive product range and global
presence qualify it as a global leader in
the capital goods sector. Each of the
Group's businesses is a major
international player in its respective
industry sector: Iveco, CNH-Case New
Holland and FPT Industrial. These three
sectors design, produce and sell trucks,
commercial vehicles, buses, special
vehicles (Iveco), tractors, and agricultural
and construction equipment (CNH), in
addition to engines and transmissions for
those vehicles and engines for marine
applications (FPT Industrial).

Case IH, New Holland Agriculture, Steyr

Case IH
With more than 160 years of tradition and experience in the agricultural industry, Case IH is the
choice of professionals. A powerful range of tractors, combines and balers supported by a global
network of professional dealers dedicated to providing customers with the superior support and
performance solutions for the 21st century standards of productivity and efficiency.

New Holland Agriculture
Since 1895, New Holland Agriculture is committed to creating ingenious solutions to make
farming easier and more efficient. Established as the Clean Energy Leader for its active
promotion and development of renewable fuels and sustainable agricultural technology, New
Holland offers cash crop producers, livestock farmers, contractors, vineyards and groundcare
professionals the widest choice of innovative and easy-to-operate tractors, harvesters and
material handling equipment, complemented by tailored financial services.

Steyr
Steyr has been the leading producer of tractors in Austria for more than 60 years. The red and
white trademark, created in 1967 with the launch of the Plus line, is today a synonymous of
high-quality, reliable products. The extensive range of tractors demonstrates Steyr’s capacity to
adapt its products to the needs of a rapidly changing market, obtaining the maximum in
productivity.

Case, New Holland Construction, Kobelco

Case Construction
Case Construction Equipment products and supports a full line of construction equipment
around the world, including the No. 1 loader/backhoes, articulated trucks, excavators,
telescopic handlers, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers,
skid steers, compact track loaders and rough-terrain forklifts. Through Case dealers, customers
have access to a true professional partner—with world-class equipment and aftermarket
support, industry-leading warranties and flexible financing.

New Holland Construction
New Holland Construction is a global, full-line construction equipment brand, with a network of
800 dealers and more than 2,100 outlets in 100 countries. The company brings together the
strength and resources of its world-wide commercial, industrial and finance organizations.
Thanks to the experience of its foundation heritage brands, New Holland can proudly point to
quality, technologically state-of-the-art products that are fully compliant with safety standards
and environmental regulations.

Kobelco
Kobelco manufactures and markets a full line of compact, mid-size and full-size excavators
ranging from 1.9 to 88 tons. Kobelco engineering is dedicated to power and precision, and every
Kobelco excavator is designed and manufactured to exceed customer expectations. With over
250 distribution outlets in North America, Kobelco excavators are supported by a network of
experienced dealers and field service representatives.

Iveco

A range of light, medium and heavy commercial and industrial vehicles on and off-road for
transportation and distribution of goods, which are cost effective to operate and minimize
environmental impacts. With its comprehensive, leading-edge range of products, Iveco is
equipped to meet every professional need.

Iveco Irisbus, Astra and Magirus

Iveco Irisbus
Through the continuous research into advanced technological solutions which respect the
environment, Irisbus offers a complete range of vehicles - from minibuses to touring coaches,
from urban buses to interurban buses - designed to provide a versatile response to a variety of
collective passengers transportation needs: whether intraurban or interurban.

Iveco Astra
Astra produces 2, 3 and 4-axle vehicles for mining and offers over 210 Extra Heavy-Duty
models for tipper bodies, water and fuel tanks, cement mixers and pumps, drills. And, in
addition, rigid dumper trucks of payload capacity 28, 32, 40 and 50 tonnes and articulated
dumpers of payload capacity 23, 28, 32 and 37 tonnes.

Iveco Magirus
Emergency response vehicles need to be fast, safe and capable of responding to a variety of
situations: fires, floods, earthquakes or explosions. To meet these needs, Iveco offers a
versatile range of vehicles under the Iveco Magirus, Lohr Magirus, Iveco Special Vehicles and
Camiva brands.

FPT Industrial

FPT Industrial is specialized in the design, production and sale of propulsion and transmission
systems for on- and off-road commercial vehicles, as well as engines for marine applications and
power generation.
With an extensive product portfolio (5 engine families ranging in output from 50 hp to 870 hp
and transmissions with maximum torque from 300 to 400 Nm) and a strong emphasis on
research and development, FPT Industrial is one of the world’s leading producers of powertrains
for industrial application.

Global Presence
Working together
Fiat Industrial has a significant international
dimension and an extensive presence
worldwide.

Fiat Industrial carries out industrial and
financial services activities through
companies located in many countries
and has commercial relationships with
customers worldwide.

Global Presence
ITALY EUROPE NORTH AMERICA

Revenues by destination 11.7% Revenues by destination 32.1% Revenues by destination 24.4%

Employees 29.2% Employees 36.2% Employees 15.7%

Plants 16 Plants 25 Plants 11

R&D Centers 13 R&D Centers 21 R&D Centers 13

MERCOSUR REST OF WORLD

Revenues by destination 17.3% Revenues by destination 14.5%

Employees 12.8% Employees 6.1%

Plants 8 Plants 8

R&D Centers 4 R&D Centers 4

Global Presence

The most extensive and diversified product ranges in the sector and a well balanced
global presencewith strong position in emerging markets

China
Trucks, Buses
& Special
Vehicles
Agricultural
Equipment
RoW
Euope

Construction
North Equipment
America
Latin Financial
America Services

2009A net sales by geography1 2009A net sales by product

1 For Fiat Industrial, 2009PF geographic mix based on the sum of Iveco and CNH 2009A net sales, excluding FPT

Global Presence supported by emerging markets

CHINA BRAZIL
• A single, strong partner (SAIC) • Top 3 in AG & CE —R$1bn investment Sorocaba
- Fully localized commercial vehicle range (incl. production facility, largest parts distribution
engines) center in LatAm
- Localized small-medium tractors through JV
• Leverage commercial vehicle dealer network
• Wholly-owned subsidiary in Harbin for >140hp - Strengthen Medium & Heavy segments with
tractors fully updated offering
• China JV to be supplier base for global • FPT Industrial manufacturing and R&D site in
expansion especially in Africa, Middle East & SeteLagoas
Latin America
- Launch of Vertis, new mid-range truck for
LatAm
- Developing mid-range trucks for Europe built RUSSIA
in China • JV with Kamazto locally produce AG and CE
• Engineering support provided by FPT in Shanghai • Building local AG and CE supply base and
distribution network

INDIA
• Capacity to be expanded to widen product range RoW
in AG • Powerful partnerships in other emerging
markets
• Global source for drivetrains, engines and - Commercial and manufacturing JVs in Pakistan,
axles (AG & CE) Uzbekistan and Turkey in AG

• JV with Larsen & Toubro (loader backhoes;
compactors)

International Agreements

ITALY Iveco, FPT Industrial, SAIC and Chongqing
JV (60% held directly and indirectly) for the production and sale of
FPT Industrial and Daimler Group
commercial vehicles, engines and transmissions1
Strategic collaboration and supply of light diesel engines

ITALY, FRANCE, GERMANY AND THE UK PAKISTAN
Iveco and Barclays CNH - Case New Holland and Al Futtaim
JV (49%) for the provision of financial services to Iveco’s dealer network Listed JV Al-Ghazi (43.2% CNH and 50% Al Futtaim) for the production
and end customers and distribution of New Holland Agriculture branded tractors in Pakistan

EUROPE RUSSIA
CNH - Case New Holland (CNH) and BNP Paribas CNH - Case New Holland and Kamaz JSC
JV (49.9%) for the provision of financial services to CNH’s end customers Two JVs for the production (50%) and distribution (51%) of agricultural
and construction equipment in the Russian Federation
CHINA
Iveco and Nanjing Automotive Corporation TURKEY
JV (50%) for the production and sale of light and medium commercial CNH - Case New Holland and Koç Holding
vehicles Listed JV (37.5% CNH and 37.5% Koç Holding) for the production of
tractors under the Case IH Agriculture and New Holland Agriculture
Iveco and SAIC brands, and import and distribution of agricultural equipment in Turkey
JV (50%) for the production and sale of heavy vehicles

Innovation and
Technology
Designing growth

Innovation and technological progress are
the key levers that have enabled Fiat
Industrial's operating sectors, over the
years, to maintain a significant competitive
advantage and a global position of
leadership.
Iveco, CNH and FPT Industrial have 56
advanced research centers located around
the world, where teams of engineers and
technicians research, design and test new
solutions to continually improve the
reliability and productivity of their vehicles.
Throughout the process particular emphasis
is given to sustainability, with products
developed to be ever more in harmony with
people and the environment.

Leveraging synergies across the Fiat Industrial
platform technological leadership

Technological Leadership
Broadest product portfolio and leadership in cost efficient and innovative technologies, compliant
with strictest emission standards

• Powertrain technology is a key value • Strong pipeline of innovations
component of the finished product and a - Hybrid technologies
main source of competitive advantage - Compressed Natural Gas
- Pure electric
• FPT Industrial has the widest product range - Hydrogen
in the market
- On-road and off-road full line provide • MultiAir technology applied to medium
- Product offer ranging from 53hp to 870hp and heavy duty diesel engines
- Displacement solutions from 2 to 20 litres - Results in 2–4% reduction in operating
- Compliant with environmental regulations costs
of all major jurisdictions in the world
• Proprietary SCR technology
• More than 90% of engines used by CNH - Euro VI and Tier 4A/Stage IIIB standards
and Iveco (ex JVs) are supplied by FPT compliant without exhaust gas
recirculation, maximizing fueleconomy
Industrial through a limited number of
- Very high Nox conversion efficiency
platforms (>95% vs. 80–85% of best peers)

Sustainability, a Commitment to Responsibility

In Harmony with the Environment and Society

Iveco was the first company in Europe to
market a hybrid medium commercial
vehicle

90% of New Holland Agriculture models
offered in Europe are designed to run on
biofuel blends of up to 100%

In Harmony with the Environment and Society

63 plants have Integrated Management
Systems in place for the environment,
energy and health & safety

54 have adopted World Class
Manufacturing:
2 silver level
6 bronze level

52 are OHSAS 18001certified

45 are ISO 14001certified

Enhanced Customer Service

The biggest customer service center in EU
Building world-class excellence in customer experience

0080048326000

Commitment towards Local Communities

Support to the United Way initiative for
families in need

Direct involvement in Habitat for Humanity’s work to
provide housing for the homeless and disadvantaged
families

Support the Overland project’s initiatives to help
communities most in need

Help for populations affected by natural disasters

A Source of Pride
Flagship models

Efficiency, Design, Leadership, Power

The Roots of Our Future
A history of excellence

Fiat Industrial began operations on the 1st of
January 2011 following the demerger of the
activities of Iveco, CNH and FPT Industrial from Fiat
S.p.A.
This demerger gave life to an industrial and
commercial enterprise (listed on the Milan Stock
Exchange) with a clear strategic focus, financial
solidity and the independence necessary to realise
the maximum potential for its commercial vehicles,
agricultural and construction equipment and
industrial and marine powertrain businesses.

The group has behind it the vast know-how
of Fiat which began producing tractors,
trucks, buses and industrial engines more
than 100 years ago. The CNH and Iveco
brands inherited a grand tradition of historic
achievements and technological know-how.
They have continued to build on that base
and today, with their proven experience and
innovative capacity, are among the global
leaders in their respective sectors.

CNH History
CNH is created on 12 November 1999 through the merger of New
Holland N.V. and Case Corporation. Its history is linked to influential
figures such as Giovanni Agnelli, Henry Ford, Cyrus McCormick,
Alexandre Braud, David Brown, J.I. Case, Leon Claeys, and Werndl
Josef who had the courage to initiate, experiment and innovate.
As a result of a strong drive toward progress that characterized both
Case and New Holland from the very beginning, the Group is now
one of the global leaders in the agricultural and construction
equipment segment.

Main milestones:
1999: CNH Global is established.
2000: CNH Global acquires 100% of Flexi-Coil Ltd., the Canadian
agricultural equipment producer. Paolo Monferino is named President
and CEO of CNH Global N.V.
2001: CNH Global, Kobe Steel Ltd. and Kobelco Construction
Machinery join forces to create a global alliance for the development,
production and sale of crawler excavators worldwide.
2002: CNH Global N.V. creates Fiat Kobelco Construction Machinery
S.p.A. (Fiat Kobelco).
2005: in Europe and Latin America CNH reorganizes the non-Case
construction equipment portfolio under a single brand: New Holland
Construction. Harold Boyanovsky is named President and CEO of
CNH Global N.V.
2006: Sergio Marchionne is appointed Chairman of the Board of
CNH Global N.V.
2009: CNH is present in more than 170 countries worldwide through
its network of some 11,600 dealers and distributors.
2010: in April, Fiat announces plans to demerge its agricultural and
construction equipment business (CNH), trucks and commercial
vehicles business (Iveco) and the related powertrain activities. CNH,
Iveco and the “Industrial & Marine” business line of FPT Powertrain
Technologies are transferred to the newly established Fiat Industrial
S.p.A., which is listed on Borsa Italiana. The demerger becomes
effective on 1 January 2011.

Iveco History
In 1975, a great challenge to the market and competitors is
launched, with the merger of five historic European companies – all
founded in the late 19th century and specialized in the design and
manufacture of commercial vehicles – to create Iveco.
Backed by solid know-how, the new group represents the very best in
technological innovation, capable of competing at the manufacturing
and commercial level in both developed and emerging markets with a
development strategy focused on respect for the environment.
Over its 35-year history, Iveco has demonstrated its commitment to a
global, multi-cultural approach.

1975-1984: integrating cultures, streamlining the product portfolio
and optimizing manufacturing capacity: it is with this spirit that Iveco
takes its first steps, immediately distinguishing itself for strong
international focus in the commercial road transport sector. With 200
basic models and 600 versions in total, Iveco offers one of the most
comprehensive ranges in Europe.
1985-1994: Iveco expands its boundaries, conquering new markets,
setting up joint ventures, and establishing commercial agreements
around the world. The Group also launches a new strategic initiative,
named the Iveco Europe Project, which is aimed at optimizing
industrial processes and improving productivity.
1995-2004: Iveco launches several major new products in Europe –
including engines, buses, trucks and light commercial vehicles.
International expansion continues with new strategic joint ventures
established in China.
2005-2010: Iveco celebrates its first 30 years. The company
continues to expand internationally with several major agreements in
countries with high growth potential, such as China.
2010: in April, Fiat announces plans to demerge its agricultural and
vehicles business (Iveco) and the related powertrain activities. CNH,
Iveco and the “Industrial & Marine” business line of FPT Powertrain
Technologies are transferred to the newly established Fiat Industrial
S.p.A., which is listed on Borsa Italiana. The demerger becomes
effective on 1 January 2011.

FPT Industrial History
FPT Industrial heritage roots back in the first years of the last
century. The first engine for trucks, called 24 HP as the 4 tons truck it
equipped, was actually produced in 1903; the engine featured a
displacement of 6370 cc and four cylinders.
In 1918 the first engine for agricultural machines was produced ; it
was a 20 HP, 3570 c.c. called 702, such as the tractor it was built to
equip; both engines were gasoline-fuelled.
In 1931, after engineering activities dating back to 1906, the 632N,
first Fiat diesel engine, started being assembled on trucks.

The Fiat unit dedicated to industrial engines was part of the so called
“Fiat Veicoli Industriali” from 1929 until 1975, when it was
incorporated in the newly-born Iveco. Meanwhile, in 1965, “Fiat
Veicoli Industriali” acquired the Carraro brand, a company located in
Milan specialized in the production of marine engines, and gave life to
the Aifo brand. In the ‘80s, the Iveco-Aifo engines became very
popular, conquering the most important offshore world
championships.

In 2004, the creation of Iveco Motors gave life to a sector dedicated
to industrial (both on and off highway), marine and power generation
applications.

In 2005, the creation of FPT-Fiat Powertrain Technologies brought to
the unification of all the powertrain activities carried on in the Fiat
Group, from cars, to commercial vehicles, agricultural and
construction machineries, marine and power generation applications.
From 2005 to 2010 FPT developed state-of the-art technologies such
as the revolutionary Multiar system, the second generation of
Multijet, the DDCT transmission and the SCR.

In April 2010, Fiat announced plans to demerge its agricultural and
vehicles business (Iveco) and the related powertrain activities (FPT
Industrial). CNH, Iveco and FPT Industrial were transferred to the
newly established company, Fiat Industrial S.p.A.

And the Winner is…

Guinness World Diesel engine of the Coach of the Year Green commercial
Harvesting Record year 2008 2008 and “Autobus of the year 2009
2008 Turistico” 2009 and “Utilitaire de
l’année” 2010

Truck of the Year 2010 Tractor of the year e Machine of the Year Construction
(Australia) Golden Tractor for 2010 Equipment Top 100
the Design 2008 and Products list 2010
2010
Golden Tractor for the
Design 2011

Fiat Industrial on Social Networks

Fiat Industrial believes that new media should not only be monitored but also actively used as an
official platform of the Group and its brands, to provide users accurate and informed access to its
views. Through its presence on social networks, the Group can offer in-depth and up-to-date
corporate information as an integrated part of its overall communication strategy.

Contacts

Head Office
250 Via Nizza - 10126 Turin (Italy)
www.fiatindustrial.com

Media Center
E-mail: mediarelations@fiatindustrial.com

Investor Relations
E-mail: investor.relations@fiatindustrial.com
serviziotitoli@fiatindustrial.com

Sustainability
E-mail: sustainability@fiatindustrial.com

Careers
www.fiatindustrial.com

Fiat industrial@aglance 2011_ok

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