Fgs bm research

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Fgs bm research

  1. 1. McDonalds Corporation is the worlds largest fast food chain, primarilyselling hamburgers and fries. serving around 68 million customers daily in119 countries. The business began in 1940 as a barbeque restaurant openedby siblings Richard and Maurice McDonald.It was their introduction to the idea of ‘speedy’ service system. In 1948 thatestablished the principles of the fast-food restaurant. The first officialMcDonalds restaurant was opened in 1971 in a Sydney suburb calledYagoona, to this day there are over 780 McDonalds over Australia.
  2. 2. The purpose of McDonalds is to supply a popular service tocustomers with its aim to make a profit. Their corporate values are toplace the customer experience at the core of what theydo, committed to their people, believe in the McDonaldssystem, operate the business ethically, give back to thecommunity, grow the business profitably and continually strive toimprove
  3. 3. McDonalds employs approximately 1.5 million people worldwide.Although in Australia they have approximately 85,000 employed inrestaurants and offices
  4. 4. McDonalds is a public company and is owned by the general public.The man put in charge of running the McDonalds Corporation (theparent company head) is their CEO Jim Skinner. McDonalds isdistributed throughout the world with franchises. Independentbuyers purchase franchises of McDonald’s stores and run thestore(s) independently.
  5. 5. McDonalds is a business that’s main service is providing afood based product. It sells its products in a fast foodcategory of restaurant and provides a large range to thepublic to choose. Their food is sold reasonably cheaply butreceives a large amount of business so make easily makeprofit. McDonalds is a world recognised brand and is foundaround the world in convenient locations.The McDonalds parent company make their profit by sellingfranchises around the world. Under the franchiseagreement, McDonalds agrees to provide the McDonaldstrademarks, restaurant decor and equipment layout. Inaddition, the franchisee can use the recipes for the firmsproducts, their stock control, accounts systems, method ofoperation, and marketing.
  6. 6. Today there are over 780 McDonalds across Australia and there is morethat 32 thousand McDonalds restaurants covering 119 countriesworldwide.Sourcehttp://www.google.com.au/imgres?q=mcdonald%27s+locations+worldwide&um=1&hl=en&safe=active&biw=1680&bih=858&tbm=isch&tbnid=rXDcbL8qOIH3tM:&imgrefurl=http://www.bme.eu.com/news/mcdonalds-across-the-world/&docid=yURxFy8_Moek6M&imgurl=http://www.bme.eu.com/media/media-news/infographics/macdonalds.png&w=1024&h=768&ei=jXw4T6-QF6uPiAeBkM2uDQ&zoom=1&iact=hc&vpx=393&vpy=155&dur=63&hovh=194&hovw=259&tx=167&ty=153&sig=113267100042039177161&page=1&tbnh=146&tbnw=195&start=0&ndsp=28&ved=1t:429,r:1,s:0
  7. 7. -You will need a minimum of $300,000 in non-borrowed, personal funds tobe considered for a McDonalds franchise. Majority of franchise ownersenter the McDonalds franchise system by purchasing an existing restaurantfrom McDonald’s or from a McDonalds Owner. A small number of newoperators choose to purchase a new store, but that requires an initialdown payment of 40% rather than the 25% for an existing restaurant.-McDonalds hires around 1 million workers in the US every year-According to company estimates, one in eight American workers havebeen employed by McDonalds-The Queen of England owns a McDonalds near Buckingham Palace as partof her vast real estate portfolio
  8. 8. By Ciara and Sarah A

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