Problem of agricultural marketing in INDIA & challenges

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Problem of agricultural marketing in INDIA & challenges

  1. 1. RURAL MARKETINGSubmitted to: Submitted to:Prof. mukesh ranga RENU SINGH MBA (BE), BATCH(2011-13) INSTITUTE OF BUSINESS MANAGEMENT, C. S. J. M. UNIVERSITY KANPUR
  2. 2. Rural marketing• Problem of agricultural marketing in INDIA• challenges
  3. 3. Problems of agricultural marking in INDIA• Heavy village sales of agricultural commodities• Factors responsible for village sales• Farmers are indebted to village money-lenders , traders or landlords• Farmers dislike city markets• Existence of too many middlemen of market changes Multiplicity
  4. 4. • Existence of too many middlemen• of market changes Multiplicity• Lack of reliable and up to date market information• Absence of proper standardization or grading of produce• Inadequate transport &communication facilities.• Inadequate storage storage facilities
  5. 5. • Inadequacy of the institutional marketing infrastructure &lack of produces organization
  6. 6. Reasons for lack of organizations among farmers• Cost filling among farmer• Difference in the size of holdings and surplus available• Marketing is not given due importance because of ignorance
  7. 7. problems• Low literacy revel• Fertilizer• Technology lack• Demography• Inadequate storage facilities• Lack of yards• Loan facilities• Infrastructure problems• Implementations tool• Per capita income
  8. 8. CHALLENGES• Price determination• Promotion process• Mode of selling• Increasing communication• Middle man• Transportation• Minimization of cost• Innovation
  9. 9. • Reaching the product to remote rural locations and entering more rural homes (penetration)• Increasing rural incomes (market growth)
  10. 10. • Making effective use of the large available infrastructure• Post offices 1,38,000• PCOs 2,00,000• Heats (periodic markets) 42,000• Meals (exhibitions) 25,000• Mandis (agri markets) 7,000• Public distribution shops 3,80,000• Bank branches 32,000
  11. 11. Thank you

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