Levi's

2,678 views

Published on

Brand loyalty test of Levi's

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,678
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
88
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Levi's

  1. 1. Comparative analysis of study oncustomer buying preference &satisfaction towards Levi’s StraussPresented to Presented ByProf. Kamal Gupta Firoj Md Shah
  2. 2. INTRODUCTION Levi’s incorporated in 1853 It covers more than 160 countries In India it came on 1995 More than 800 storage in India (2011)
  3. 3. OBJECTIVES1) To analyse factors influencing consumers decisionto buy branded jeans.2) To analyse the factors influencing perception andbuying decision of consumers.3) Measure the level of satisfaction of the brand fromits competitors4) To study and measure satisfaction level of Levisjeans users.5)To suggest alternatives for enhancing customersatisfaction.
  4. 4. METHODOLOGYHighly professional Prof. KamalGupta, gives us a project on Levi’s Strauss.The research was done through surveymethod with the help of structured interviewof customers of Levi’s Store. I asked myquery to the customer out of the store.Randomly we choose to asked our questions.
  5. 5. Survey Detail I selected our territory based on Ghaziabad. I did our survey based on one store, which is near by Choudhory Market I took 200 respondents for you specific project study. I did random sampling to fill up our questionnaire.
  6. 6. Demographic Data
  7. 7. Data Analysis
  8. 8. Gender Profile Chart Title Female 28% Male 72%
  9. 9. Customer Age Profile Above 45 Chart Title 5% 36-45 18-25 20% 32% 26-35 43%
  10. 10. Customer Occupation Status60 5750 44 4240 3530 182010 4 0 Service Business Self-employed Student Homemaker Retaired
  11. 11. Customer Annual Family Income80 7570 626050 4340 30 20 10 0 20 200000-400000 400001-800000 800001-1000000 Above 1000000
  12. 12. Brand Preferences Chart Title Levis Numero Uno Woodland Tommy Hillfigure 14% 43% 21% 22%
  13. 13. Hypotheses TestingH1: Age has a significant impact on customerchoice of brandH2: Occupation of a customer has a significantimpact on customer choice of jeans brand.H3: Income of a customer has a significant impacton customer choice of brand of jeans.H4: Price of jeans has a significant impact oncustomer choice brand of jeans.H5: Price of jeans has a impact on customerperception about the quality of brand of jeansthey are using.
  14. 14. H1: Age has a significant impact on customer choice of brandResult: H5 is rejected
  15. 15. H2: Occupation of a customer has a significant impact on customer choice of jeans brand.Result: H2 is rejected
  16. 16. H3: Income with brand preferenceResult: : H3 is accepted
  17. 17. H4: Price with buyResult: H4 is accepted .
  18. 18. H5: Brand Quality with SatisfactionResult: H5 is accepted
  19. 19. 10 20 30 40 50 60 70 80 90 100 0 Not Satisfied 1 2 Poor Satisfied Moderate Satisfied 21Levis Satisfied Highly Satisfied 87 89 2 Not Satisfied Poor Satisfied 19 Moderate Satisfied 62Numero Uno Satisfied 76 Highly Satisfied 41 3 Not Satisfied Poor Satisfied 11 Moderate Satisfied 59Woodland Satisfied 69 Customer satisfaction Highly Satisfied 58 3 Not Satisfied Poor Satisfied 21 Moderate Satisfied 57Tommy Hillfigure Satisfied 51 Highly Satisfied 68
  20. 20. Findings Age has no significant impact on choosing brand of jeans by customers. Occupation of a customer has no significant impact on choosing brand of jeans by customers. Income of a customer has significant impact on choosing brand of jeans by customers. Price of jeans has significant impact on choosing brand of jeans by customers. Price of a jeans has significant impact on quality perception about brand of jeans by customers. There is a strong correlation between annual family income and brand preferences of respondent.
  21. 21. ConclusionThrough the research we can say that thereis a impact of price income of a jeans brandon the customer choice of brand. Also thereis a strong correlation between price of thejeans and customer satisfaction with thebrand of jeans.
  22. 22. Bibliography www.google.com http://en.wikipedia.org/wiki/Levi_Strauss. http://www.levi.co.in/ Magazine

×