Social Networking for Legal Clinics

1. This webinar is brought to you by CLEONet www.cleonet.ca CLEONet is a web site of legal information for community workers and advocates who work with low-income and disadvantaged communities in Ontario.

3. Suggested Agenda 2:00 - Greetings and Introductions - What do you hope to learn/share/discuss today? 2:15 - What is Social Media? (A brief introduction) 2:30 - Demonstration - How CLEONet is using Social Media 2:45 - Discussion – Next Steps – Next webinar?

4. Social Media: What is it? Source: Primal Media http://www.slideshare.net/PrimalMedia

5. Where is all this social networking happening?

7. 5 Rules of Social Media for Non-Profits Source: Primal Media http://www.slideshare.net/PrimalMedia

8. 5 Rules of Social Media for Non-Profits Source: Primal Media http://www.slideshare.net/PrimalMedia

10. CLEONet’s Approach (Started September 2009 – Early Days) Use “Addthis” to allow people to add our content to social media sites Created Facebook “Page” for CLEONet, created a Twitter feed and a CLEONet Group on LinkedIN. These free “widgets” show what is happening on these sites and let people “join” more easily

11. Integrating the tools “ AddThis” makes it easy for CLEONet visitors to add our content to their pages Feedburner takes our RSS feeds and allows people to add our new content to their Google Home page or get an email of the latest CLEONet postings When we do a webinar, we post the PowerPoint slides to SlideShare to help spread the word When we have a new piece of content – we add it to CLEONet and then post it to Facebook. The Facebook CLEONet Group automatically updates the CLEONet Twitter Feed and (through RSS) our page on LinkedIn – 3 Networks from 1 posting - Less work for us! A Consultation blog I created for CLEONet is automatically updated in my LinkedIn profile ( www.consult.cleonet.ca ) and features the CLEONet RSS Feed and the CLEONet Twitter feed

12. Integrating the content & the “fans” Each new “Fan” of CLEONet on Facebook will now be posting information, news and opinions we were otherwise unaware of . Some of it will be personal and silly – but lots of it will be relevant – especially when all of YOU start doing it. Our “followers” on Twitter are making us aware of tons of new articles, organizations and networks. If we click through to see who they are following, the network starts to expand even faster and with a click of a button (often on a phone), the information is spread very quickly. When people on SlideShare select our webinars as their “Favorites” or embed them in various web sites it makes us aware of who is interested in our work but also others out there doing similar presentations on related topics All of this can mean new audiences but more importantly new sources of content, opening up new networks of people to involve in future events, campaigns, surveys, new projects, volunteer opportunities, job postings etc.

13. What are others doing? Canadian Council for Refugees (Twitter feed, Facebook groups, YouTube videos) http://twitter.com/ccrweb 25in5 Network for Poverty Reduction (Blog, Facebook group) http://25in5.ca Canadian Centre for Policy Alternatives (Blog, RSS, Facebook, Twitter) http://www.policyalternatives.ca ISAC Social Assistance Review (Blog, rss-to-email alerts) http://sareview.ca OPICCO (Drupal site, RSS feeds, Blog) no social networking happening though 8 > ( http://www.opicco.org

16. Sources Social Networking in Plain English http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=channel Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8 Social Media for Non Profits http://www.slideshare.net/PrimalMedia/social-media-non-profits To blog or not to blog? Tips for non-profits http://commonknow.typepad.com/blog/blogging/

17. This webinar was brought to you by CLEONet www.cleonet.ca For more information on this and other legal information webinars visit: http://www.cleonet.ca/legal_education_webinars