The document discusses how non-profits and museums can use Web 2.0 tools like social media, surveys, and photo sharing to more cheaply and easily connect with constituents and get people involved by using methods they are familiar with. It recommends starting with basic tools like creating a Facebook page or MySpace page for events, uploading videos about events to YouTube, allowing people to upload and tag photos from events on Flickr, and showing contributed Flickr photos tagged by event to engage constituents on platforms they regularly use. It also provides some website resources for non-profits to learn more about using Web 2.0 tools.
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