Crocs is a specialty footwear brand established in 2002 and headquartered in Boulder, Colorado. They offer a range of footwear made from proprietary Croslite material for men, women, and kids. Crocs promotes their comfortable and innovative shoes through online ads, magazine prints, and customer testimonials emphasizing the brand's fun and versatile style. In Malaysia, there are 35 Crocs stores divided between east and west regions located in major shopping malls, with prices ranging from RM120 to RM300.

1. SPECIALTY STORE
SOFIA HANIS BT ENDUT
NOORSYAZWANI AZRI BT ZULKIFLI
SAFIAH BT MOHD DIN @ RAHIM

2. crocs
• Born in Boulder, Colorado, USA.
• Establish since 2002.
BRAND
• The Crocs™ brand stands for innovation, fun
and comfort for people who want shoes that
conform to their personalities and lifestyles,
as well as to their feet.

3. product
• Croslite™ is a proprietary Closed Cell Resin
material which is NOT plastic NOR rubber
• Product range
– Footwear
• Women
• Men
• Kids
• Unisex
• accesories

4. promotion
• online promotions and magazine print ads.
• Online promotion is achieved by displaying
customer testimonials about how customers
enjoy wearing Crocs footwear.
• . Crocs website also provides a list of "shows
and events" the company attends at
different cities and towns across the nation.

5. PLACE
• There are 35 stores in malaysia
• There are divided into 2 division- east
and west malaysia
They are located at the main shopping mall in
the states.

6. pricing
• The price range are between RM 120
to RM 300.
• . To maintain its image as a premium mix of
quality and comfort, Crocs does not utilize
incentives to retailers that offer sales
promotions.