Why prototype as well as a catalogue of prototypes

1. Prototyping

3. TALKING V OBSERVING
Prototyping means
making your idea
come to life…

4. TALKING V OBSERVING
….so you can learn from
it, quickly iterate, and
adapt your idea to
greatest value

5. Water Displacement, 40th formula

6. Prototype #5127

7. TALKING V OBSERVING
A prototype
is a proposition
explicitly designed to
explain something

8. TALKING V OBSERVING
A prototype is
a hunch,
hypotheses or belief

10. Culture of Prototyping
https://youtu.be/0zNJpWKjUdA

11. Types of Prototypes
Physical
• Function
• Form
Service
• Person-to-
Person
• Person-to-
Technology
Environmental
• Building
• Outdoor
Space

12. Minimum
Viable
Products
(MVPs)
Life-Size
Prototypes
Developing Prototypes

13. MVPs have the
minimum features
to win
earlyvangelists

14. MVPs are
designed to
test one or more of
your hunches

17. NAPKIN SKETCHES
Sketches

18. NAPKIN SKETCHES

19. NAPKIN SKETCHES

21. @FergalBrophy
Storyboards

24. @FergalBrophy

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comment

27. Role-Play

28. Puppetry

29. @FergalBrophy
Mockups

33. @FergalBrophy
3D Prints

34. PRODUCT BOX
Product Box

35. BROCHURES
e-Brochures

38. @FergalBrophy
Landing Pages

40. @FergalBrophy

41. Explainer Videos

42. TYPES OF
VIDEO
Screencasts/Slidecasts
Animations
Interviews
Live-Action or Stories

43. Screencasts/Slidecasts
https://youtu.be/MJCSNsuKwTo

44. Live-Action
https://youtu.be/UNo-7qFKalI

45. Animation
https://youtu.be/BrayWq0EdHE

46. Puppets
https://vimeo.com/213119838

48. WIZARD OF OZ MVPs
Wizard of Oz

49. @FergalBrophy
Instead of providing an online product
at the outset, you start with a manual
service. The service should consist of
exactly the same steps you expect
customers to go
through with
your product.
Learn on the fly.
Concierge MVPs

50. FUNCTIONING PROTOTYPE
Customers interact with
real-world replicas of
goods or service
experiences
Functioning Prototypes

53. @FergalBrophy

54. @FergalBrophy

55. @FergalBrophy

56. @FergalBrophy

57. @FergalBrophy

58. @FergalBrophy

59. “The trumpet is
lying in the
case every day
waiting for me”
Dizzy Gillespie