The why's and how's of discovery

1. Customer
Discovery

4. things we think we know
then our known unknowns
then our unknown unknowns

5. Insights
those aha moments – the
revelations that open your
eyes to a new way of
thinking

6. Insights
a thought that is
experienced as true on
conception

7. Problems
&
Aspirations

8. Unmet
Needs

9. Unarticulated
Needs

10. Hidden
Obvious

11. Thoughtless
Acts
Intuitive unconscious reactions

13. Iterate
&
PIVOT

16. Fail Often
to
Succeed Sooner

18. VIDEO
Troy McConnell
Act, Ask, Adapt
https://www.youtube.com/watch?v=zolNYLOiB9E
18

20. 20
ask and you will receive;
seek and you will find;
knock and the
door will be opened to you

21. 3 Discovery Tools
1. Interviews
2. Observation
3. Desk Research

22. VIDEO
Finding the problem
is the hard part
http://www.youtube.com/watch?v=XETaA1b6ep4
22

23. first, focus
on the
PROBLEM
to be solved

24. @FergalBrophy

25. Who has the
problem?
25

26. What is their
top problem?
26

27. Why is it a
problem?
27

28. Where and
when is it a
problem?
28

29. How is the
problem
currently solved?
29

30. What are the
pains and gains
to the current
solution?
30

31. PROBLEM-TO-BE-SOLVED
POINT OF VIEW (POV)
STATEMENT
31

33. when you fully
understand the
PROBLEM
to be solved
identify SOLUTIONS

34. PROPOSED SOLUTION
POINT OF VIEW (POV)
STATEMENT
34

37. Customer
Discovery