15 Lessons from Emotion Design, an Experience Dynamics web seminar with Frank Spillers.

1. 15 Lessons from Emotion Design An Experience Dynamics training WEB SEMINAR With Frank Spillers, MS

7. 2. 15 Lessons from Emotion Design

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9. 1. Don’t use Look and Feel to fool, because people will find out what’s under the “hood”

10. 2. Beauty is in the eye of the beholder

11. 3. Don’t abuse the term “ ease of use ”

12. 4. Cognition includes emotion

13. 5. Don’t act like objectivity is all that counts

14. 6. People problem solve with “ negative emotions ”

16. Case Study: Sharp Zaurus 12/20

17. “ The Dodge Super8 Hemi’s interior conveys a certain nostalgic optimism expressed in a modern, purposeful design,” said interior designer Bill Chergosky. “We not only borrowed design cues from cars of the ’50s , but other evocative aspects from that era, such as jukeboxes and diners.” 6. Look at values and value systems to discover “ emotional signature ”

18. 7. Study trend demographics and people’s behavior (psychographics)

19. 8. Consider the factors surrounding the user and the product

20. 9. Balance logic (features) with emotion (habits)

21. 10. Find the sweet spot, hint: it’s non-verbal

23. 12. Make your user experience personable adj : (of persons) pleasant in appearance and personality Our idea: producing fun, useful products. Our trend: setting the trend. Our vision: bringing a smile to everyday routines.

24. 13. Differentiate with ‘ extended experiences ’

25. 14. Give them High-Touch Design

26. 15. Remember your EA ( Emotional Architecture )

28. 3. How is Emotion Design being used in product design and Web online strategy today?

29. Lenovo phone with body mass indicator (Martha McClintock 1998)

30. LG phone points to Mecca

31. Logitech’s hand waving alarm clock

33. Microsoft- “Mesh”

36. Meet Up’s profile builder

37. 4. How Web 2.0 can add emotional design to your customer experience.

41. 5. Aspects of emotion design that help you differentiate.

43. thank you ! Frank Spillers, MS [email_address] 1-800-978-9183 x100 www.experiencedynamics.com

44. About Experience Dynamics: Experience Dynamics is a professional usability design research firm. Through its User Centered Design services, Experience Dynamics assists organizations with removing the frustration and confusion that plagues most website and software development projects. Companies benefiting from Experience Dynamics actionable usability recommendations include AutoNation, IBM, Hewlett Packard, Intel, Verizon, Microsoft, Four Seasons, Washington Mutual, Bank One, Target, Land Rover, Providence Health System and KeyBank. About Experience Dynamics web seminars: Experience Dynamics offers a recurring set of usability web seminars on hot usability topics. The web seminars provide an overview and quick review of key issues and opportunities related to best practices in usability research. The seminars are presented by Frank Spillers, MS, a recognized expert in the field of usability engineering and user experience design. Experience Dynamics seminars are complimentary and are attended by companies including Intel, Citigroup, KeyBank, The Hartford, Fujitsu, Intuit, EMC Corp, Chase, US Bank, Apple, Amazon.com, Business Objects, Mentor Graphics, GM, Toyota and others.